Skinfood New Zealand launched a new range called AGELESS that encourages a youthful appearance with food bio-actives and natural ingredients. The New Zealand-made skincare products appeals to consumers who are looking for products that are vegan-certified, natural, organic, transparent and above all else, effective. In the range, consumers will find products like hydrogel masks, creams and serums, all of which can be purchased in the AGELESS Gift Set.
Notably, the Bakuchiol Booster Serum is the first product made in New Zealand to include Bakuchiol, a powerful yet gentle natural alternative to retinol. This lightweight serum product also contains ingredients like hyaluronic acid, Vitamin B3, olive, squalane, rosehip and sweet orange. The water-based, silicone- and alcohol-free formula is beneficial for improving the skin's elasticity and diminishing lines and wrinkles.
Image Credit: Skinfood New Zealand
Key Themes Behind This Trend
- Skincare with Food Bio-actives
- There is an opportunity for disruptive innovation in developing new skincare products that incorporate natural food bio-actives.
- Vegan-certified Skincare
- Developing innovative vegan-certified skincare products can provide an opportunity for companies to tap into the growing market of consumers who are looking for natural and organic products.
- Natural Retinol Alternative
- There is potential for developing natural retinol alternative skincare products, similar to Bakuchiol Booster Serum, with powerful anti-aging properties.
Where This Applies
- Beauty and Personal Care
- With increasing demand for organic, natural, and vegan-certified products, the beauty and personal care industry can innovate by incorporating these characteristics in their skincare products.
- Food and Beverage
- The potential use of food bio-actives in skincare products suggests an opportunity for the food and beverage industry to expand into a new market of consumers looking for plant-powered skincare.
- Pharmaceuticals
- With the growing trend towards natural and alternative healthcare products, pharmaceutical companies can explore the development of plant-powered skincare formulas as a potential new area of innovation.
