With more and more individuals staying home during the uncertain times prompted by COVID-19, many have begun a "deo detox" — taking a break from using traditional, chemical-filled deodorants in favor of cleaner brands. One brand making headlines for its all-natural formula is the BRAVO SIERRA Deodorant, an aluminum- and baking soda-free brand that leverages naturally derived odor-blocking technology.
Formulated with a sweat-absorptive powder extracted from the root of the Brazilian Cassava, the BRAVO SIERRA Deodorant is easily applied thanks to its translucent, gel-like base. Moreover, this cutting-edge, all-natural deodorant has been tested and approved by over 1,000 active-duty U.S. military members who vouched it kept them fresh under the toughest circumstances.
Consumers can purchase the BRAVO SIERRA deodorant from the safety of their homes for $9.50 on the brand's website.
Image Credit: BRAVO SIERRA
What's Driving This Trend
- Clean Natural Deodorant
- Many consumers are switching to all-natural deodorants as part of a 'deo detox', creating an opportunity for brands to offer chemical-free, naturally derived odor-blocking solutions.
- Sweat-absorptive Powders
- The use of sweat-absorptive powders, such as those extracted from the root of Brazilian Cassava, presents an opportunity for brands to offer innovative, natural deodorant alternatives.
- Militarized Deodorants
- The endorsement of all-natural deodorants by active-duty US military members offers a disruptive opportunity for brands to tap into a new market and promote the efficacy of their products under the toughest conditions.
Who This Affects Most
- Personal Care Products
- The trend towards all-natural deodorants presents an opportunity for companies in the personal care industry to develop innovative products that cater to eco-conscious consumers.
- Natural Ingredients Suppliers
- The demand for naturally derived odor-blocking solutions and sweat-absorptive powders presents an opportunity for suppliers of such ingredients to partner with personal care brands and offer unique selling points.
- Military Supplies
- The endorsement of all-natural deodorants by active-duty US military members presents an opportunity for brands in the military supply industry to offer effective personal care products that cater to the specific needs of military personnel.
