There's no aluminum, baking soda, talc, parabens, sulfates, synthetic colorants or synthetic fragrance to be found in Summary's plant-powered Deodorant, and its all-natural formula is a gentle yet effective solution for protection. The superflower formula tackles odor-causing bacteria with ingredients like antioxidant-packed butterfly pea flower, witch hazel water, bamboo powder and white willow bark extract, which is calming and soothing. The formula also boasts its own 100% natural fragrance with notes of lemon, ginger and bergamot.
Unlike many deodorants that are white in color in the tube and sometimes leave marks behind once applied, this one boasts a bright red-purple hue that glides on transparent. Sumary's Deodorant helps to soothe and protect the underarm area, all the while allowing the skin to breathe.
What's Driving This Trend
- All-natural Deodorants
- Disruptive innovation opportunity: Investing in research to find new superflower ingredients and create more effective all-natural deodorants with unique fragrance combinations.
- Plant-powered Personal Care
- Disruptive innovation opportunity: Developing a line of plant-powered personal care products that are gentle on the skin and free from harmful chemicals.
- Transparent Deodorants
- Disruptive innovation opportunity: Creating a line of transparent deodorants that do not leave marks and are made with all-natural ingredients.
Who This Affects Most
- Personal Care
- Disruptive innovation opportunity: Incorporating natural and plant-based ingredients in personal care products to offer consumers healthier options.
- Beauty
- Disruptive innovation opportunity: Developing all-natural beauty products that promote healthy skin and are gentle yet effective.
- Natural Fragrances
- Disruptive innovation opportunity: Creating new fragrances using natural ingredients like lemon, ginger and bergamot to replace synthetic fragrances.
