Brands enhance their bra shopping experiences with a focus on comfort and fit
Trend - The pandemic has had a major impact on consumers' clothing choices--with a greater focus on comfort than ever before. Now, this includes women's undergarments like bras--with brands focusing on fit and comfort for people of all sizes.
Insight - Consumers' tolerance for being uncomfortable has hit a new low as pandemic restrictions saw them growing accustomed to being at home in loungewear. These new habits are unlikely to change in the near future, and brands will have to continue prioritizing comfort and function in their collections.
Insight - Consumers' tolerance for being uncomfortable has hit a new low as pandemic restrictions saw them growing accustomed to being at home in loungewear. These new habits are unlikely to change in the near future, and brands will have to continue prioritizing comfort and function in their collections.
Workshop Question - What pandemic-related changes should your brand still adapt to?
Trend Themes
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Comfort and Fit — As a result of the pandemic and a growing focus on wellness, brands in the lingerie industry are prioritizing comfort and fit in their collections.
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Inclusive Sizing and Features — Many lingerie brands are expanding their offerings to include a wider range of sizes and more inclusive features, such as adaptive and posture-supporting styles.
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Tech-driven Personalized Experiences — With the help of augmented reality, body-scanning technology, and other innovations, lingerie retailers are creating immersive and personalized shopping experiences for customers.
Industry Implications
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Fashion Retail — Fashion retailers can learn from lingerie brands' focus on comfort, inclusivity, and personalized experiences to stay relevant and competitive in the market.
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Health and Wellness — With the rise of posture-supporting and other functional lingerie, brands in the health and wellness industry can explore how to incorporate similar features into their own products.
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Technology and Retail — The use of body-scanning technology and augmented reality in lingerie retail can serve as inspiration for other industries looking to integrate technology into their physical store experiences.
6 Featured, 52 Examples:
144,630 Total Clicks
Date Range:
Oct 20 — Dec 22
Trending:
Hot
Consumer Insight Topics:
