'UNDERDAYS,' the community-driven, U.K.-based undergarment brand that focuses on comfortable lingerie, has debuted a limited-edition collection of blue lingerie. The blue colorway is available for all of the brand's iconic pieces, such as its regular briefs, its lingerie thongs, and its array of bras and bralettes. The blue color is also available in stretch mesh and microfiber materials, accommodating a variety of body types and individual preferences.
UNDERDAYS stated that the blue color is intended to give fans of the brand a new way to express themselves, as more color options are always better for making an item feel personalized. Additionally, UNDERDAYS is trying to redefine the color standards for feminine intimate wear. The brand stated that traditionally, beige is associated with comfort while black or red are associated with intimate situations. In order to break this stigma, the brand makes all of its colors available for all of its pieces.
Image Credit: UNDERDAYS, <a rel='nofollow' href='https://hypebae.com/2022/3/underdays-lingerie-underwear-brand-blue-colorway-release-where-to-buy'>hypebae</a>, <a rel='nofollow' href='https://theunderdays.com/?a'>theunderdays</a>
What's Driving This Trend
- Community-driven Clothing Brands
- There is an opportunity for other clothing brands to create a community-driven model for producing and advertising their clothing.
- Expanded Colorways for Intimate Wear
- Brands that introduce a wider variety of colors for lingerie and other intimates can provide customers with a greater sense of personalization and individual style.
- Comfortable Intimate Wear
- There is a growing trend for comfortable intimate wear that provides support and coverage in a variety of fabrics and styles, catering to diverse body types and individual needs.
Who This Affects Most
- Fashion
- Clothing brands can take inspiration from UNDERDAYS' comfortable yet stylish products to create new lines that cater to consumers seeking both comfort and style.
- Intimate Apparel
- Companies in the intimate apparel industry can take cues from UNDERDAYS' expanded color options and commitment to providing comfortable and accessible products for diverse body types.
- E-commerce
- E-commerce companies can take advantage of the growing trend for online shopping of intimate wear by partnering with brands that offer comfortable, personalized, and stylish options for consumers.
