The 'MUTHA' Deodorant is Athlete-Approved and Safe During Pregnancy
Francesca Mercurio — July 28, 2021 — Lifestyle
The MUTHA deodorant is a new hygiene product designed for those with fast-paced lifestyles. Whether an on-the-go parent or workout junkie, the new deodorant is athlete-approved and long-lasting.
The formula provides a silky application and absorbs quickly - leaving the skin dry and fresh. The scent has subtle tones of bergamot and mint, which was inspired by the laid-back Mediterranean life. Ingredients include a prebiotic designed to protect the skin's microbiome, an anti-microbial sage to ensure long-lasting wear, and a selection of natural oils to hydrate the skin. Its key ingredient in reducing odor is arrowroot powder - a toxin-eliminating agent.
The product retails at $30 USD and ships throughout the US and Canada.
Image Credit: MUTHA
The formula provides a silky application and absorbs quickly - leaving the skin dry and fresh. The scent has subtle tones of bergamot and mint, which was inspired by the laid-back Mediterranean life. Ingredients include a prebiotic designed to protect the skin's microbiome, an anti-microbial sage to ensure long-lasting wear, and a selection of natural oils to hydrate the skin. Its key ingredient in reducing odor is arrowroot powder - a toxin-eliminating agent.
The product retails at $30 USD and ships throughout the US and Canada.
Image Credit: MUTHA
Trend Themes
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Athlete-approved Deodorants — The trend of specialized deodorants catering to athletes and people with active lifestyles presents an opportunity for companies to develop products that emphasize durability and hygiene.
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Natural Ingredients in Personal Care Products — The trend of incorporating natural ingredients in personal care products presents an opportunity for companies to create products that emphasize health and sustainability.
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Prebiotics and Microbiome-enhancing Products — The trend of incorporating prebiotics and microbiome-enhancing ingredients in personal care products presents an opportunity for companies to target consumers concerned with maintaining healthy skin and promoting a balanced microbiome.
Industry Implications
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Personal Care — The personal care industry has an opportunity to innovate by catering to athletes and people with active lifestyles, and by incorporating natural ingredients and microbiome-enhancing elements in their products.
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Athletic Apparel — The athletic apparel industry has an opportunity to enhance its product offerings by developing deodorants and hygiene products that cater to athletes and people with active lifestyles.
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E-commerce — The e-commerce industry has an opportunity to promote and sell specialized deodorants catering to athletes and people with active lifestyles, and to market products that incorporate natural and microbiome-enhancing ingredients.
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