Nécessaire is the minimalist personal care company that's creating skincare-level formulations for the body and its newest release, The Deodorant Gel, not only fights odor but also treats discoloration and minimizes bumps. The stain-free, mess-free formula is clear and quick-drying. Free from aluminum, baking soda, parabens, PEGs and synthetic fragrances, the deodorant minimizes the risk of irritation for all. This formula is supportive for a range of skin types, including skin that's oily, dry, sensitive or prone to keratosis pilaris.
The formula contains 5% alpha hydroxy acid, as well as niacinamide, Vitamin B5 and chamomile flower extract to deodorize, correct and comfort. The clean and vegan liquid gel formula is applied in a roll-on format that's easy to take on the go. Additionally, The Deodorant Gel by Nécessaire is plastic- and climate-neutral.
Why This Trend Is Growing
- Body Care Revolution
- Minimalist personal care companies are introducing skincare-level formulations for body care, presenting disruptive innovation opportunities to the body care industry.
- Multi-functional Products
- The emergence of deodorant gels that not only fight odor but also treat discoloration and bumps presents an opportunity for personal care and beauty companies to create more multi-functional products for consumers.
- Clean and Vegan Formulas
- The increasing demand for clean and vegan personal care products provides an opportunity for businesses to innovate and create new products that meet consumer preferences.
Industries Being Reshaped
- Personal Care
- The introduction of skincare-level formulations for body care and the emergence of multi-functional deodorant gels presents an opportunity for personal care companies to differentiate their products and gain a competitive edge.
- Beauty
- Beauty companies can explore the trend of using clean and vegan formulas for personal care products and introduce new products that meet consumer demand.
- Sustainability
- The Deodorant Gel by Nécessaire being plastic- and climate-neutral presents an opportunity for companies to take sustainable initiatives and introduce environmentally-friendly products.
