Moisturizing Protective Balms

Sol de Janeiro's My Sol Stick SPF is Travel-Friendly & Easy to Apply

Sol de Janeiro is now expanding its collection of vibrant, Brazil-inspired body care products with a few new items, including the My Sol Stick SPF, which comes in a convenient, travel-friendly twist-up applicator. The packaging of the product makes it easy to roll the protective, moisturizing balm over specific parts of the body that are in need of sun care, such the lips, face, nose, the bikini line or even tattoos, and reapply as needed.

Many beauty and body care brands are now adopting stick-style applicators for their products, as they offer consumers greater control and precision, as well as more flexibility when it comes to carrying around the compact products for on-the-go use and touch-ups.

Stick-style Applicators
Beauty and body care brands are adopting stick-style applicators for greater control, precision, and on-the-go use.
Travel-friendly Packaging
Brands are developing travel-friendly packaging to make it easier for consumers to carry compact products for on-the-go use and touch-ups.
Targeted Sun Care
Companies are creating protective balms that can be easily applied to specific body parts in need of sun care, such as the lips, face, nose, and bikini line.

Industries Being Reshaped

Beauty and Body Care
The beauty and body care industry can adopt stick-style applicators and travel-friendly packaging to enhance their product offerings and convenience.
Sun Care
Sun care companies can develop innovative protective balms that provide targeted application to specific body parts in need of sun protection.
Cosmetics Packaging
The cosmetics packaging industry has an opportunity to create travel-friendly designs that allow consumers to easily carry compact products for on-the-go use and touch-ups.
SCORE
2.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 26%
Freshness 8%