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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,702 more

Projected Publicity

Marketers turn to large-scale, low-cost mediums to get their message across

Implications - Billboards and print ads are stepping out of the spotlight as large-scale projections on buildings in pedestrian-heavy areas take center stage within the marketing realm. Advertisers and big brands have experienced success working with such a low-cost, viral medium and this form of advertising is picking up major momentum.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 44 Examples:
641,600 Total Clicks
Date Range:
Sep 09 — Jul 10
Trending:
Warm
Consumer Insight Topics:

Featured Examples

In-Your-Face Projection Ads
In-Your-Face Projection Ads
'Billbored' Projection Ads Will Light Up Your Life
The Billbored projection ads are done by a group from London. They choose busy places around the city and project their opinion onto buildings. Billbored has be trotting around London projecting their… MORE
play_circle_filled Gamer-Centric Projection Campaigns
Gamer-Centric Projection Campaigns
The BMW Joy 3D Ad in Singapore Will Blow You Away
Using building projections, BMW promotes themselves in this interactive BMW Joy 3D billboard in Singapore. Creative and definitely fun to watch, this commercial attracted a large audience that took pictures… MORE
play_circle_filled Interactive Adult Playgrounds
Interactive Adult Playgrounds
YesYesNo's Sweet Night Lights
What do you get when YesYesNo teams up with The Church, Inside Out Productions and Electric Canvas? You get a sweet interactive playground where party goers can get their freak on via light projection.… MORE
play_circle_filled Interactive Face Projections
Interactive Face Projections
Nokia Ovi Maps Activation Gets Celebrated in Style in London
This is another brilliant digital idea blends engaging interactive technology into a product launch for Nokia Ovi Maps. You can take a peek at this incredible projection idea in this video; it's from the… MORE
play_circle_filled Pinball Projections
Pinball Projections
The Sony 3D Projection is Themed "Imagine Football in 3D"
Fresh on the coattails of the Samsung 3D projection, the Sony 3D projection follows up with a lively projection that spanned two buildings in Madrid, Spain. The most innovative part of the Sony 3D projection… MORE
play_circle_filled Pac-Man Projections
Pac-Man Projections
The Darkroom Motion Graphics Display Video Mapped Moving Images on a Map
The Darkroom motion graphics is a boutique visual studio based out of Auckland and London that collaborates on digital art work projects around the world. The majority of their work is “content creation… MORE
Building-Sized Games
Building-Sized Games
AdTrace Projection Technology Makes Ads Bigger & Bolder
Battersea Power Station took off with a large projection of Super Mario Galaxy 2 for the game's release thanks to AdTrace. This endeavor is the marker of the next generation of building projection technology.… MORE
play_circle_filled Projected Pop Culture Clashes
Projected Pop Culture Clashes
AC/DC vs. 'Iron Man 2' Interactive Projection at Rochester Castle
Visual candy is the best way to generate buzz, and this AC/DC vs. 'Iron Man 2' interactive projection definitely gets the job done. Right after the great Nokia interactive project on Ovi, Seeper worked… MORE
play_circle_filled Jail Break Projections
Jail Break Projections
Lights Used to Fake a Break at Bijlmerbajes Prison
As a part of Revu Magazines ‘Crime 100,’ a group of guys made a projection of a man climbing down the side of a building in a jail break and projected it on Bijlmerbajes Prison in Belgium. The light… MORE

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3D Fashiontography
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play_circle_filled Dorm Room Light Shows
Dorm Room Light Shows
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Viral Anti-Establishment Billboards
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play_circle_filled Interactive Virtual Windows
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Winscape Gives a New Meaning to "Room With a View"
play_circle_filled Remixed Fitness Tools
Remixed Fitness Tools
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Insectified Fashiontography
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play_circle_filled Digital Wallpaper
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Projectors & Geometry Mapping Make Any Room a Light Show
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Provocative Projections
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play_circle_filled 3D Wall Projections
3D Wall Projections
Urbanscreen Casts Moving Art on O.M. Ungers' Galerie der Gegenwart
Digital Confetti
Digital Confetti
Party Favors Get Technical for Metropolitan Home Magazine
Cheap Classic Rock Revivals
Cheap Classic Rock Revivals
Aerosmith Hints New CD Will be a Wal-Mart Exclusive
play_circle_filled Interactive Mood Projections
Interactive Mood Projections
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35 Innovations that Change Color
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Prison Fun Scenarios
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3D HD Projection
Obscura Creates Fantastic Urban Light Shows
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Prison Tattoos
DIY Inking From Behind Bars With Home-Made Needles and Guns
play_circle_filled Interactive SMS Installations
Interactive SMS Installations
‘Gravity' by Studio 2roqs Uses SMS Technology & Physics
play_circle_filled Animated Snow Projections
Animated Snow Projections
Light Dancing On Snowy Canvases
play_circle_filled Spooky Window Treatments
Spooky Window Treatments
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Celebrity Mock PSAs
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Rock Legend Music Channels
Rock Legend Music Channels
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Ultra Sarcastic Political Ads
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Video Projections on People
Verlopen
play_circle_filled Interactive Holograms
Interactive Holograms
AirStrike
play_circle_filled Giant Green Projections
Giant Green Projections
Earth Images at Grand Central NYC
Political Parody Ads
Political Parody Ads
Axe's Hillary Clinton Spoof
play_circle_filled Amplified Pedestrian Shadows
Amplified Pedestrian Shadows
Big Shadow Project
X-Ray Projection
X-Ray Projection
Interactive Installation Lets You See Behind Walls
play_circle_filled Empty Store Front Media Ads
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Motomedia StreetlevelBILLBOARDS
play_circle_filled Interactive Foot Pong
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play_circle_filled Ikea Interactive Bed Projection
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Urban Art Projection
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Face of Doom Video Game Projected onto Decrepit Sarajevo Hotel
play_circle_filled Beamvertising
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Animated Ads Projected Onto Buildings by Moving Car
Prisonertising
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Prison Break Actors Chain Walk Through City
Interactive Photo Tiles
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100 Million Pixel Virtual Reality Room
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Interactive Wonderbra Ad
Interactive Wonderbra Ad