Axe is one of the most courageous and daring brands, always innovating when it comes to using consumer insights and new products. Their marketing campaign can be quite controversial and easily grab attention.
The featured ad is a political spoof showing Democratic candidate Hillary Clinton wearing an "I support Barack Obama" pin.
The power of Axe? No, the power of the consumer in an digital era.
Implications - This political parody puts an ironic and humorous spin on the well-known axe ads. Applying this tactic to a recognizable face and using the power of comedy helps develop a connection between companies and consumers as this makes professionals look more approachable. Businesses should consider how to use comedy when advertising their products as this develops a more long-lasting relationship with customers.
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