Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Prison Break Actors Chain Walk Through City

 - Dec 7, 2006   Updated: Jun 8 2011
References: adrants
In a guerrilla campaign to promote Prison Break, the Fox channel in Portugal has marched prisoners throughout the city. The prisoners (actors) were chained together as shown in the photo. Posters and mugshots were been plastered throughout the city and the media were given press kits that included a hidden spoon and prison blueprint. The idea was created by the Torke agency.

Implications - With the conflict in the middle east, many consumers are sensitive to war and crime-related advertising. Presenting a publicity stunt that features prisoners is just one way to gain attention from a customer in order to sell a product. Companies should consider how to incorporate military designs into their commodities to secure prestige over their competitors.