Just when you thought you’d seen the last of Hypercolor, in come these color changing innovations that alter the hue of everything from cosmetics to fashion, even architecture.
This cluster includes everything from lipglosses that change color according to your mood (like a chic modern version of the mood ring you had as a kid) to interactive building projections in Sweden that coincide with the collective mood of its citizens.
Implications - As you're looking through this collection of memorable, hypercolor images, look at the room you're in and consider how the mood in it would change if you changed it to one of the colors featured in this collection.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 87%
Activity 50%
Freshness 8%
