Mark Gervais created these fun animated Halloween windows complete with moving spiders, ghosts, Jack-o-lanterns, marauding sinister shadows, detached gigantic eyes, and just about every scary thing associated with Halloween.
Gervais says on his website that he has been decorating his window with the animated projections for the past two years until he finally decided to release the spooky stuff on DVD.
Implications - Screens are so prominent in today's society that most people are automatically drawn to them. Advertisers who use flashing or animated billboards will definitely get people's attention (even if they don't want to look). Having something to look at gives people something to do while they are waiting.