Want better placement for your ads? Why not beam animated ads onto buildings from a moving vehicle? That's what Holland's biggest chewing gum company did. The company, 'Sportlife,' beamed a cool movint skateboarder along a busy street. It looks like he is skateboarding on the buildings. Innovative and attention grabbing!
Implications - Who wouldn't remember seeing a virtual skater zip across storefronts and office windows above their heads? Instead of just presenting another advertising effort that is easily forgotten and overlooked, 'Sportlife' instead opted for an approach that was sure to resonate with its target audience. You have to hand it to them for being so willing to think outside of the box.
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Animated Ads Projected Onto Buildings by Moving Car
- By: Jeremy GutscheDec 24, 2006 Updated: Apr 26 2011