I love the whimsical chalk backdrops used in 'Allen Solly' by Nithin Rao. Although it looks like the models are standing upright, they're actually laying down on the floor, which has been covered with interactive chalk illustrations.
'Allen Solly' by Nithin Rao was created with the help of Abitabh Kame, Ajesh Narayanan, and Sangeetha Shirali. Each image is more playful than the last, as the human models negotiate their illustrated worlds.
Implications - 'Allen Solly' by Nithin Rao is a super clever concept that I would not be surprised to see implemented by others. Have a look at these and leave your thoughts in the comment section.