Blatant Billboards

Consumers no longer react to traditional ads, need in-your-face displays

Implications - The average consumer is exposed to over 3,000 advertisements in a day. To separate their brands from this sea of advertising, ad executives are swaying away from tradition, escaping the norm through unique marketing tactics that include larger-than-life, interactive or attention-grabbing billboards.
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
1,782,018 Total Clicks
Feb 10 - Jun 10
V. Hot
Featured Examples
Human Billboards - Roomservice Magazine Features Real Life Transactions
SCORE 6.9
Warm 115,939 Clicks Pub: Jun 13, 10
Human Billboards
Roomservice Magazine Features Real Life Transactions
Roomservice, an independent magazine from The Netherlands explores real life transactions and featured human billboards in its first issue. Graphic designer Jacco Kranenburg purchased human billboards… [More]
Naughty iPad Ads - Berlin iPad Adbusters Put Up a Scandalous Billboard in Rosenthaler Platz Subway
SCORE 6.6
Warm 51,692 Clicks Pub: May 31, 10
Naughty iPad Ads
Berlin iPad Adbusters Put Up a Scandalous Billboard in Rosenthaler Platz Subway
Steve Jobs famously noted that the iPad would be free of porn, but Berlin iPad adbusters have plastered up a scandalous billboard in the Rosenthaler Platz subway station that would indicate otherwise.… [More]
Smelly Billboards - The Steak-Scented Billboard Makes Makes Mouths Water During Rush Hour
SCORE 6.3
Warm 8,914 Clicks Pub: Jun 8, 10
Smelly Billboards
The Steak-Scented Billboard Makes Makes Mouths Water During Rush Hour
If you love beef, then you'll love this steak-scented billboard. The billboard actually sprays beef flavoring in the air between the hours of 7 to 10am and 4 to 7pm. If you want to get a whiff of the… [More]
Violent Interactive Billboards - An Augmented Reality Billboard for Raising Awareness
SCORE 6.4
Warm 14,422 Clicks Pub: May 3, 10
Violent Interactive Billboards
An Augmented Reality Billboard for Raising Awareness
Seeing is believing. The most powerful way to tell a story is to put yourself into a real life scenario and this augmented reality billboard has put technology to the test. In an attempt to make audiences… [More]
Cutting Edge Billboards - Giant Razor Blade Slices Pigeons to Demonstrate Sharpness
SCORE 6
Warm 15,400 Clicks Pub: Feb 22, 10
Cutting Edge Billboards
Giant Razor Blade Slices Pigeons to Demonstrate Sharpness
To demonstrate the quality slicing properties of their hobby razor blades, advertiser Martor Solingen of Germany installed a razor blade-shaped billboard with sliced pigeons strewn on the ground below.… [More]
Censored Anti-Smoking Ads - Russian Anti-Smoking Billboard Meets Controversy
SCORE 6.1
Warm 13,944 Clicks Pub: Mar 24, 10
Censored Anti-Smoking Ads
Russian Anti-Smoking Billboard Meets Controversy
The latest Russian anti-smoking billboard was created out of caution and consideration. Yet, some have argued that it still manages to be on the offensive side. Since smoking is a big deal, the designer… [More]
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