East Coast Trains is trying to let consumers know that their fare from London to Edinburgh is very economical. Their campaign drives home its point by creating miniature billboards to promote their miniature prices.
This campaign for East Coast Trains is the brainchild of London-based advertising agency Dentsu. Check out their charming and successful miniature campaign in the gallery above. It won't disappoint.
Implications - Creating miniature items can add new flare to existing products and services. Recently there has been a shift away from the idea that bigger is better, as more people are becoming health, energy and lifestyle-conscious. All industries can seek to feel the benefits of downsizing product size while upsizing product quality.
Key Themes Behind This Trend
- Miniature Marketing
- Brands can advertise their products/services using miniature versions to attract customer attention and create a unique selling proposition.
- Downsizing Products
- Industries can benefit from downsizing their products while maintaining quality and value, making them more appealing to health, energy and lifestyle-conscious consumers.
- Charming Campaigns
- Creating engaging and charming marketing campaigns can help brands stand out in a crowded market and establish a unique brand identity.
Where This Applies
- Transportation
- Creating miniature billboards can help transportation companies promote their fares and services to potential customers in an innovative and attention-grabbing way.
- Consumer Goods
- Downsizing product size while maintaining quality can help consumer goods companies appeal to health, energy and lifestyle-conscious consumers, while reducing production and shipping costs.
- Marketing and Advertising
- Creating engaging and charming marketing campaigns using unique visual elements can help marketing and advertising agencies stand out in a crowded market and attract new clients.
