The Luxury Loft Light Show is an Artistic Marketing Ploy

 - Nov 11, 2009
References: psfk
What better way to promote your building than with a Luxury Loft Light Show?! Half art installation, half marketing ploy, this is definitely one of the more creative and clever stunts I’ve ever seen pulled off. What passerby would be able to resist the hypnotic display?

Located in the Lower East Side of New York, the Luxury Loft Light Show took place this past weekend. If you weren’t able to catch it, fret not, for you can watch the video below!