Category
Lifestyle
Festive Fusions
Trend cluster
Category
Monk Fruit
Candy
Monk fruit is being used as a natural sweetener in candy products.
3.5
Trend score
Trend
What is the Monk Fruit Candy trend?
Monk Fruit Candy: Monk fruit sweetener is a popular natural alternative to sugar, particularly for people who subscribe to keto diets. Now, candy brands are adapting the ingredient into their products to cut their sugar content while maintaining indulgent flavors.
Insight
The consumer insight behind the Monk Fruit Candy trend
The average health-conscious consumer is a little bit more focused on overall wellbeing than they are simply restricting their diets and losing weight. This healthier and more adaptable focus on personal wellbeing has left space for consumers to indulge without guilt or harm, while still incorporating the ingredients and products that they know are good for them.
Trend themes
Themes within the Monk Fruit Candy trend
Three behaviours holding the trend together01
Monk Fruit Sweetener
Monk fruit sweetener is being increasingly utilized to create low-sugar candies that appeal to health-conscious consumers.
02
Better-for-You Candy
The trend of creating low-sugar candies with all-natural sweeteners and superfoods that cater to health-conscious consumers is gaining traction.
03
Spicy Flavor Infusions
More candy brands are infusing their fruit candies with spicy and bold flavors like chili lime and sea salt to create unique taste experiences.
Industry implications
What the Monk Fruit Candy trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can explore the use of monk fruit sweetener and superfoods in creating healthier sweet treats.
For
Candy and Confectionery
The candy and confectionery industry can innovate by expanding their line of low-sugar candies with bold and unique flavor infusions.
For
Health and Wellness
The health and wellness industry can leverage the increased demand for better-for-you candies that cater to consumers' dietary preferences and nutritional goals.
Workshop question
How could your brand create a more balanced approach to wellness in its product/service?
Trend signals
Trend signals for Monk Fruit Candy
Trend score 3.5 out of 10, from popularity 46%, activity 40%, freshness 19%.
Popularity46%
Activity40%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Monk Fruit Candy trend
4 featured examples from Jun 18, 2022 to Nov 9, 2023CategoryLifestyle
Spicy Low-Sugar Chews
Tamalitoz ChewLows Fuse Fruit Flavors with Sea Salt & Chili Lime
Tamalitoz ChewLows caters to the interests of health-conscious consumers who seek low-sugar, vegan, non-GMO, and gluten-free snacks.
CategoryLifestyle
Caramel Brownie Dessert Bars
Enlightened is Selling New Caramel Brownie Greek Yogurt Bars
The frozen dessert industry can continue to innovate by creating healthier dessert options that use Greek yogurt and other low-calorie sweeteners.
CategoryLifestyle
Monkfruit Cooking Sweeteners
Trunativ Debuts the Natural Everyday Sweet Sugar Alternative
The health and wellness industry can capitalize on Trunativ's Everyday Sweet as a sugar alternative catering to individuals with dietary restrictions and health-conscious consumer…
CategoryLifestyle
Cafe-Inspired Chocolate Almonds
Pocket's Chocolates & Blue Bottle Made Oat Milk Chocolate Almonds
The NOLA Oat Milk Chocolate Almonds cater to the food and beverage industry, specifically the market for innovative and indulgent snacks.
