At-home ramen kits help the flavors and ingredients of freshly made ramen
Trend - The growing popularity of the dynamic Japanese noodle dish ramen in North America has resulted in brands curating specialty kits that allow customers in the region to make these dishes at home.
Insight - In North America, immigration and diverse demographics have made global foods and hybrid cuisines very popular in the continent. The diversity of options people in North American cities have makes consumers' palettes more dynamic--prompting them to experiment with different cuisines at home too.
Insight - In North America, immigration and diverse demographics have made global foods and hybrid cuisines very popular in the continent. The diversity of options people in North American cities have makes consumers' palettes more dynamic--prompting them to experiment with different cuisines at home too.
Workshop Question - How could your brand take cues from international trends?
Trend Themes
1. DIY Food Kits - Brands are curating specialty kits that allow customers in North America to make global cuisines like ramen at home.
2. Plant-based Meal Kits - Nona Lim is introducing plant-based stir-fry noodle kits with fresh noodles and sauces.
3. Summer Ramen Kits - Crafty Ramen is offering summer ramen kits available for a limited time, offering protein options to suit, including sweet soy or spicy miso dressings.
Industry Implications
1. Food and Beverage - Brands are reimagining global cuisine and creating DIY meal kits that provide accessibility and convenience.
2. Meal Delivery Services - CookUnity is creating an elevated, chef-to-consumer meal subscription service that's designed to provide a restaurant quality dining experience at home.
3. Vegan Food - Plant-based diets are becoming widely popular, and brands like Crafty Ramen are offering vegan meal kits to cater to consumers who prefer plant-based options.
