Category
Lifestyle
Assisted Choices
Trend cluster
Category
Astrological
Wellness
The popularity of astrology has brought it into the wellness industry.
6.3
Trend score
Trend
What is the Astrological Wellness trend?
Astrological Wellness: Astrology themed "wellness" products are becoming more popular as astrology continues being an outlet for Millennial and Gen Z consumers. Products in this space include everything from themed candles to supplements.
Insight
The consumer insight behind the Astrological Wellness trend
Millennial and Gen Z consumers' pursuit of health includes more than just nutrition and fitness, driving the popularity of the wellness industry. Global issues, social media, and rapid cultural changes are all impacting these demographics' desire to be healthy outside of just the physical--focusing on mental health, spirituality, and personal enjoyment. As the definition of wellness becomes more expansive, brands have the opportunity to explore unlikely ways they can prioritize their customers' well-being.
Trend themes
Themes within the Astrological Wellness trend
Three behaviours holding the trend together01
Expansion of Wellness Industry
The wellness industry is evolving to incorporate astrology into its offerings, leading to innovative products that cater to the mental and spiritual well-being of Millennial and Gen Z consumers.
02
Personalization in Self-Care
Astrology-themed products allow for more personalization in self-care routines, paving the way for brands to develop unique items that are tailored to specific zodiac archetypes and resonate with consumers.
03
Astrology in Lifestyle Products
The inclusion of astrology in various lifestyle products not only adds a touch of mysticism to everyday items, but also offers opportunities for disruptive innovations and appeal to a wider audience.
Industry implications
What the Astrological Wellness trend means for industry
Where the trend changes the playbookFor
Digital Health & Wellness Apps
Astrology-influenced digital platforms and wellness apps can provide innovative support for personalized care, mental health, and spiritual well-being that cater to the evolving demands of consumers.
For
Consumer Goods & Functional Products
Brands can explore integrating astrology in product development across a variety of industries such as skincare, home products, food and beverage, creating opportunities for highly personalized and tailored experiences.
For
Astrology in Marketing & Branding
Astrology can act as a powerful marketing tool and branding strategy, enabling businesses to tap into the preferences of various demographics and create compelling campaigns that appeal to a diverse consumer base.
Workshop question
What are some unlikely ways your brand could incorporate wellness into its product experience?
Trend signals
Trend signals for Astrological Wellness
Trend score 6.3 out of 10, from popularity 94%, activity 80%, freshness 14%.
Popularity94%
Activity80%
Freshness14%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Astrological Wellness trend
8 featured examples from Nov 12, 2020 to Feb 12, 2023CategoryMarketing
Astrology-Inspired Tea Collections
Magic Hour Boasts a Wide Range of Premium Functional Teas
Use astrology as inspiration to create unique health and wellness products such as teas, supplements, and topical treatments.
CategoryLifestyle
Astrologically Inspired Hard Seltzers
Vizzy Mercury Retrograde Edition Cans Inspire Good Vibes
This industry can create new products with astrological themes that attract customers interested in astrology and related beliefs.
CategoryFashion
Astrology-Inspired Skincare
The Pink Moon Astrology Collection Shares Products Grouped by Element
Personalized skincare based on astrology or elements can disrupt the traditional skincare industry.
CategoryLifestyle
Aromatic Astrology Candles
Homesick's Astrology Features 12 Fragrances for the Zodiac Signs
Developing products that promote stress relief, self-discovery and relaxation using aromatherapy and often tapping into a spiritual or astrological dimension.
CategoryLifestyle
Astrology-Inspired Gummy Supplements
Cosmos Vita's Gummies Taste Great and Promote Good Health
The health and wellness industry is poised for growth as consumers show interest in functional products that prioritize health and well-being.
CategoryMarketing
Astrological Auto Air Fresheners
The Febreze Carstrology Collection Was Created With Aliza Kelly
The automotive industry can take advantage of the trend towards customization of consumer goods by incorporating unique collaborations or limited edition products to provide a fun…
CategoryLifestyle
Astrology Period Tracking Apps
Stardust Period Tracking App Connects Your Cycle to the Universe
Disruptive innovation opportunity: Develop innovative period tracking apps that leverage mobile technology and user data to provide a personalized and connected menstrual health e…
CategoryArt & Design
Astrologically Finished Weighted Blankets
The Hugs Astrology Weighted Blankets Come in 12 Styles
Home decor companies can add horoscope-inspired weighted blankets to their list of products in order to expand their offerings while satisfying the growing interest in astrology.
