Dirty Chai Chocolates

TCHO x Equator Coffees Collaborated on the Dirty Chai Bar

The TCHO x Equator Coffees collab created a Dirty Chai chocolate bar that beautifully blends Masala chai with creamy cashew oat milk chocolate and espresso. Specifically, this plant-based chocolate bar features Equator Coffees’ Jaguar espresso, a complex blend that's full of fruit, dark chocolate and spice that offers "a new world approach to traditional-style espresso."

Dirty chai has garnered a dedicated cult following for its unique blend of spiced tea and espresso, creating a harmonious synergy of flavors. This best-of-both-worlds plant-based chocolate bar infused with the comforting essentials of a dirty chai promises to captivate that same audience, offering a delightful and guilt-free way to savor this espresso-spiked tea flavor combination on the go.

Dirty Chai Chocolate
TCHO x Equator Coffees created a plant-based chocolate bar that combines the flavors of dirty chai for a unique and indulgent treat.
Masala Chai Blends
The collaboration highlights the popularity of masala chai by infusing it into a cashew oat milk chocolate bar, catering to the growing demand for unique and flavorful plant-based products.
Espresso-infused Treats
Equator Coffees' Jaguar espresso adds a new dimension to the traditional dirty chai, opening up opportunities for other espresso-infused confections.

Industries Being Reshaped

Coffee and Tea
The booming coffee and tea industry can explore more innovative collaborations, like this dirty chai chocolate bar, to create unique and appealing flavor experiences.
Plant-based Food
The plant-based food industry can tap into the growing popularity of dirty chai and create more plant-based treats, like this chocolate bar, to cater to the increasing demand for indulgent yet guilt-free options.
Artisanal Chocolates
Artisanal chocolate makers can experiment with unique flavor combinations, such as dirty chai with espresso, to offer consumers new and exciting taste experiences.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 71%
Activity 54%
Freshness 20%