Brands are dispelling pregnancy myths with new products and services
Trend - Companies across various industries are establishing new services and creating products that cater to women's changing needs throughout their pregnancies. These efforts shed light on women's true experiences and provide them with the support they require while they're expecting.
Insight - Expecting mothers in North America have more access to support systems and information than previous generations due to the Internet's widespread reach. To counter a long history of pregnancy being stigmatized or affecting women's wellness and careers, pregnant women now expect brands to offer specialized products and services that enrich their journey leading up to motherhood.
Insight - Expecting mothers in North America have more access to support systems and information than previous generations due to the Internet's widespread reach. To counter a long history of pregnancy being stigmatized or affecting women's wellness and careers, pregnant women now expect brands to offer specialized products and services that enrich their journey leading up to motherhood.
Workshop Question - How can your company innovate its services and products to better serve the educated consumer?
Trend Themes
1. Pregnancy Support Services - Companies across different industries are offering specialized services that cater to women's pregnancy needs, helping to dispel myths and provide pregnant women with the support they require.
2. Custom Pregnancy Products - Companies are creating custom pregnancy products to cater to pregnant woman's unique needs, leveraging technology and innovative services to provide women with a tailored pregnancy experience.
3. Sustainable Maternity Wear - Companies are focusing on creating sustainable maternity wear to empower women during their pregnancy journey and reduce the environmental impact of manufacturing products for pregnant women.
Industry Implications
1. Healthcare - Healthcare professionals are partnering with Digital Pregnancy Management Platforms to provide remote and personalized care, bridging the gap that disproportionally affected women's health care
2. Food and Beverages - Food companies can consider launching new products designed to target pregnancy cravings, providing expectant mothers with satisfying and enjoyable products.
3. Footwear and Apparel - Footwear and apparel manufacturers can consider creating specialized products designed to cater to the changing needs of pregnant women, providing a comfortable and appropriate experience throughout.
