With Easter just around the corner, Starburst Minis & Beans are beginning to hit store shelves.
Starburst Minis & Beans is a new variety pack that brings together colorful Starburst Minis and Starburst Jellybeans. The Starburst Minis come in four classic flavors, including cherry, lemon, orange, and strawberry. The Starburst Jellybeans come in the same four varieties, but with the bonus of grape and green apple flavors as well. The result is a fruity mixture that lets you enjoy both soft and chewy textures at the same time. Or as Target puts it: "Add an unexplainably juicy treat to your Easter party, around your house—or stash a few for snacking later."
The new Starburst Minis & Beans come in a sharable 10-ounce bag and can currently be found at Target and Walmart.
Image Credit: <i> Target.</i>
Why This Trend Is Growing
- Mixed Variety Candies
- Mixed variety candies bring together two or more types that complement each other, presenting an opportunity to combine different textures and flavors in a single product.
- Seasonal Specialized Packaging
- Specialized packaging for celebrations such as Easter or Christmas promotes exclusivity and encourages purchasers to buy seasonal products.
- Collaborative Product Launches
- Collaborative product launches present opportunities to bring together two established brands to create a new product.
Industries Being Reshaped
- Confectionery Industry
- The confectionery industry has an opportunity to introduce new mixed variety candy options that incorporate different textures and flavors.
- Retail Industry
- The retail industry has an opportunity to offer specialized packaging for various holidays and occasions to appeal to consumers looking for unique products.
- Marketing Industry
- The marketing industry can use collaborative product launches to create buzz and create new opportunities for established brands.
