Category
Fashion
Smile Cosmetics
Trend cluster
Category
Elevated
Care
Foot-specific skincare products mimic the sophisticated formulas of popular skincare.
3.6
Trend score
Trend
What is the Elevated Care trend?
Elevated Care: While there are many foot care products on the market, more brands are adapting the formulas and packaging of these products to better imitate the sophisticated, active ingredient-heavy products that have become so popular in skincare.
Insight
The consumer insight behind the Elevated Care trend
The skincare industry's popularity continues to grow as brands in this space find more ways to reach consumers who see skincare as a daily health-enhancing ritual. In order to cater to educated consumers in this space, brands are having to prioritize efficient ingredient lists and standout contemporary branding--even for the less "glamorous" aspects of skincare.
Trend themes
Themes within the Elevated Care trend
Three behaviours holding the trend together01
Skincare Imitation
Foot care products are imitating popular skincare formulations and packaging to cater to educated consumers.
02
Ingredient Efficiency
Brands in the skincare industry are prioritizing efficient ingredient lists and standout contemporary branding to cater to consumers who see skincare as a daily health-enhancing ritual.
03
Whole-Body Skincare
Beauty brands are encapsulating a whole-body wellbeing approach to design ranges of collagen-rich products that deliver youthful results and promote a youthful glow from head to toe.
Industry implications
What the Elevated Care trend means for industry
Where the trend changes the playbookFor
Footcare Products
Brands are adapting formulations and packaging to better imitate the sophisticated skincare products to cater to educated consumers.
For
Motherhood-Focused Skincare
Skincare brands are catering to pregnant women with cooling creams designed to soothe, cool, and moisturize swollen body parts.
For
Collagen Supplements
Beauty and wellness supplement brands are designing collagen-rich skincare ranges to rejuvenate and promote youthful looking skin.
Workshop question
How is your brand catering to the educated consumer?
Trend signals
Trend signals for Elevated Care
Trend score 3.6 out of 10, from popularity 52%, activity 43%, freshness 12%.
Popularity52%
Activity43%
Freshness12%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Elevated Care trend
4 featured examples from Nov 9, 2020 to May 13, 2022CategoryFashion
Collagen Boosting Skincare Ranges
Reserveage Launched the Pro-Collagen Booster Skincare Collection
Skincare companies can look into developing science-backed collagen-infused skincare ranges that cater to consumers seeking whole-body skincare solutions.
CategoryFashion
Anti-Inflammatory Cooling Creams
Natalist's Cooling Cream Provides an Instant Cooling Sensation
The skincare industry can capitalize on this trend by creating more anti-inflammatory products with natural cooling ingredients.
CategoryMarketing
Foot-Targeted Skincare Sprays
Dr. Barbara Sturm x Aquazzura Foot Spray is Made in Germany
There is an opportunity for skincare companies to develop and market foot-targeted skincare products with high-end formulations and added benefits, tapping into the growing demand…
CategoryFashion
Restorative Sheet Masks
Skin Republic Offers Masks for the Face, Hands, and Feet
The skincare industry can leverage the trend towards restorative sheet masks to develop innovative products and explore new ingredients.
