Brands offer vegan alternatives to mass-produced snacking cheeses
Trend - Snacking cheeses that are popular in North America, like American and "string" cheeses, are now being adapted with plant-based ingredients to cater to people with intolerances, vegan diets, or general plant-based preferences.
Insight - The variety that now exists in the "alternatives" industry, whether related to meat or dairy, has made consumers expect that all brands are able to offer them a wide range of choices to suit their dietary needs or preferences. As plant-based ingredients and foods become more common, consumers expect brands to offer both upscale and more accessible products in this space.
Insight - The variety that now exists in the "alternatives" industry, whether related to meat or dairy, has made consumers expect that all brands are able to offer them a wide range of choices to suit their dietary needs or preferences. As plant-based ingredients and foods become more common, consumers expect brands to offer both upscale and more accessible products in this space.
Workshop Question - How is your brand ensuring its products meet the needs of a wide range of consumers?
Trend Themes
1. Plant-based Alternatives - Consumers expect brands to offer a range of plant-based alternatives to cater to dietary preferences, fueling the growth of vegan cheese and dairy markets.
2. Snackable Cheese - Convenience and on-the-go eating trends are driving the creation of cheese snacks, including plant-based options like GOOD PLANeT Foods' Snack Packs.
3. Discovery Kits - Discovery kits, like Babybel's plant-based cheese experience, are providing consumers with an opportunity to try new products and encourage them to switch to plant-based options.
Industry Implications
1. Food and Beverage - Innovation opportunities in plant-based food and dairy markets driven by consumer demand for healthier, ethical and more sustainable options.
2. Retail - Brands can offer more plant-based cheese options and create unique experiences through new product discovery kits to attract consumers who look for ethical and sustainable products.
3. Hospitality - With convenience and snacking trends on the rise, hospitality providers can incorporate plant-based snackable cheeses into their menus and encourage consumers to try new options.
