Category
Marketing
Polarized Marketing
Trend cluster
Category
Communal
Living
Millennials find a sense of community, meaning & a way to cost-cut.
4.1
Trend score
What's Happening
What is the Communal Living trend?
Communal Living: The running stereotype may be that Millennials live at home with their parents, but new communes allow those starting off their careers and short on money to get on their feet and follow their passion together. These hubs are popping up in dense urban cities, offering flexibility in an age of instability.
Trend themes
Themes within the Communal Living trend
Three behaviours holding the trend together01
Co-Living Spaces
Communal living is being adapted and suited to the modern times and is providing an affordable housing solution for budget-constrained consumers while offering communal perks.
02
Short-term Residential Rentals
Short-term residential rentals provide remote workers an affordable option to stay in a new place for as long as they want while still enjoying the perks of a home away from home.
03
Nomadic Co-living
Nomadic co-living makes the nomadic lifestyle cheaper and more convenient to giving travelers easier transitions by providing communal living spaces that they can frequent for as long as they want.
Industry implications
What the Communal Living trend means for industry
Where the trend changes the playbookFor
Real Estate
Entrepreneurs and investors can explore new opportunities and innovate on the traditional real estate industry using concepts from communal living spaces and short-term residential rentals.
For
Hospitality
Hospitality industry can expand beyond traditional hotels by pivoting into co-living lodging spaces and taking advantage of the growing popularity of co-living spaces and short-stay rentals.
For
Travel & Tourism
Travel and tourism industry players can jump into the trend of nomadic co-living by creating unique travel packages that cater to the travel needs of the millennial generation.
Workshop question
How can your brand better cater to cost-conscious millennials?
Trend signals
Trend signals for Communal Living
Trend score 4.1 out of 10, from popularity 56%, activity 58%, freshness 8%.
Popularity56%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Communal Living trend
6 featured examples from Jan 19 to Jun 7, 2016CategoryArt & Design
Urban Co-Living Spaces
Startup 'WeWork' is Testing a New York Co-Living Building Called 'WeLive'
The real estate industry can explore the opportunity of developing co-living spaces to meet the demand for affordable and community-oriented housing.
CategoryLifestyle
Short-Term Apartment Rentals
This Network of Co-Living Spaces Lets Workers Live All Over the World
The hospitality industry can leverage the rise of short-term apartment rentals to cater to a new generation of nomadic travelers looking for more affordable and flexible accommoda…
CategoryEco
Communal Living Houses
Open Door Offers Co-Living Spaces for People to Live as a "Family"
The real estate industry can leverage the trend of communal living houses by developing scalable and sustainable housing models for people who want to experience the benefits of c…
CategoryBusiness
All-in-One Housing Services
'Krash' Facilitates Modern Living Arrangements that Suit Individuals
Krash's modern living arrangements that foster community-building among professionals could disrupt the real estate industry.
CategoryWorld
Pivoting Co-Living Lodging
The WeLive Hotel Now Offers Nightly Stays in Manhattan
The hospitality industry can explore how to leverage co-living spaces and versatile lodging to create new revenue streams and attract a wider range of customers.
CategoryWorld
Co-Living Nomad Projects
The Roam Network Aims to Make Nomadic Travelers' Transitions Easier
The hospitality industry can explore opportunities to provide co-living spaces that cater specifically to nomadic travelers.
