Category
Lifestyle
Caffeine Remix
Trend cluster
Category
Cocktail
Soda
Brands are infusing sodas with common mixed cocktail ingredients.
4.8
Trend score
What's Happening
What is the Cocktail Soda trend?
Cocktail Soda: Brands are crafting non-alcoholic sparkling sodas with common cocktail ingredients like bitters and spritzes. These sodas offer the strong bitter flavor of cocktails in a bar mixed with the refreshing nature of sparkling sodas while enabling guilt-free consumption without alcohol.
Insight
The consumer insight behind the Cocktail Soda trend
Consumers are drawn to cocktails over traditional drinks for their strong bittersweet flavors. However, the inflated prices charged at bars combined with the challenges associated with drinking alcohol, make these flavors less accessible in everyday life. Thus, consumers place pressure on brands to craft alcohol-free, refreshing products that do not compromise on the powerful bittersweet flavors of cocktails.
Evidence
Examples of the Cocktail Soda trend
CategoryLifestyle
Bubbly Low-Calorie Mocktails
Maison Perrier Chic is a Luxe Alternative to Alcoholic Beverages
Opportunities for the beverage industry to capitalize on the rising trend of low-calorie mocktails and luxurious alcohol alternatives that cater to health-conscious consumers.
CategoryLifestyle
Effortless Non-Alcoholic Mixers
SodaStream Crafted Cocktail Mixers Elevate Drinks Made at Home
The rise of non-alcoholic cocktail mixers opens up new product lines in the beverage market, appealing to health-conscious consumers.
CategoryLifestyle
Sophisticated Botanical Sodas
Botanical Sodas are Elegant Alcohol Alternatives
Beverage companies can disrupt the market by creating non-alcoholic drinks that use natural botanical ingredients to create elegant and sophisticated flavors.
CategoryLifestyle
Spice-Infused Non-Alcoholic Sodas
The Cardamom Bitters & Soda is Spicy & Sugar-Free
The beverage industry can innovate by introducing spice-infused non-alcoholic drinks, expanding the bitters and soda drink category and incorporating sugar-free options into their…
CategoryMarketing
Refreshing Sparkling Cocktails
Blind Tiger Introduced Two New Non-Alcoholic Sparkling Cocktails
The beverage industry is witnessing an expansion in its alcohol-free portfolio, appealing to consumers seeking healthier alternatives.
CategoryLifestyle
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
Opportunity for food and beverage companies to diversify their product offerings to include sophisticated non-alcoholic beverage options in response to changing consumer preferenc…
CategoryLifestyle
Vitamin-Rich Mixers
Punchy's Flavored Mixers Have 50% of the Recommended Daily Intake of Vitamin D
The launch of Punchy's vitamin-infused mixers highlights a change in consumer preferences towards healthier drink options.
CategoryLifestyle
Free-From Social Tonics
Opus' Alcohol-Free Gin and Tonic Has Zero Sugar, Carbs or Calories
Opus' innovative line of alcohol-free cocktails has the potential to disrupt the beverage industry by providing a healthier and more inclusive option for consumers.
Workshop question
How could your brand repurpose ingredients for a different consumer base?
Trend themes
Themes within the Cocktail Soda trend
Three behaviours holding the trend together01
Alcohol-Free Beverages
Crafting non-alcoholic cocktails with the essence of traditional cocktail ingredients and flavors.
02
Personalized Drinks
Catering to people with varying lifestyles and dietary restrictions, while providing unique flavor experiences.
03
Functional Mixers
Incorporating functional ingredients that offer health and nutritional benefits into beverage mixers.
Industry implications
What the Cocktail Soda trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Crafting sophisticated and innovative non-alcoholic beverages.
For
Wellness Industry
Creating drinks that serve a functional purpose offering health benefits, such as providing vitamins or catering to dietary restrictions.
For
Hospitality Industry
Offering a distinct and exciting selection of non-alcoholic offerings for customers, catering to a wide variety of backgrounds and experiences.
Trend signals
Trend signals for Cocktail Soda
Trend score 4.8 out of 10, from popularity 65%, activity 51%, freshness 28%.
Popularity65%
Activity51%
Freshness28%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
