Electronics brands are using GaN technology to improve portable charging power
Trend - Gallium nitride (GaN) is direct bandgap semiconductor technology that is more suited for high-power transistors and high safe operating temperatures than alternatives. While GaN is not new overall, is now gaining popularity in phone, laptop, and other device chargers. GaN technology is more cost-effective to produce, lighter weight, more compact, and more energy efficient than its competitors.
Insight - As phone and laptop batteries grow in capacity, consumers more frequently consider charging time when purchasing a device. Fast charging cannot compromise on portability, though, as consumers would not purchase a mobile phone charger larger than the phone itself. This places a demand on companies to produce small form factor chargers with large output wattages that do not compromise on energy efficiency, do not overheat, and do not pass costs on to consumers.
Insight - As phone and laptop batteries grow in capacity, consumers more frequently consider charging time when purchasing a device. Fast charging cannot compromise on portability, though, as consumers would not purchase a mobile phone charger larger than the phone itself. This places a demand on companies to produce small form factor chargers with large output wattages that do not compromise on energy efficiency, do not overheat, and do not pass costs on to consumers.
Workshop Question - How could your industry invest in new technologies now to reduce costs downstream?
Trend Themes
1. Gan Technology - The rise of GaN technology is opening up opportunities for electronics brands to create more efficient, compact, and fast-charging portable chargers.
2. Multi-port Charging - Portable chargers with multi-port capabilities and custom charging allocation are giving consumers more flexibility and convenience for charging multiple devices simultaneously.
3. Personalized Charging - Companies are offering personalized charging options, such as retro-style or pro-grade chargers, to cater to consumers' aesthetic preferences or specific device needs.
Industry Implications
1. Consumer Electronics - Innovative GaN chargers are disrupting the consumer electronics industry by offering more efficient, compact, and personalized charging options for consumers.
2. Tech Accessories - The rise of multi-port and personalized GaN chargers is creating opportunities for businesses in the tech accessories industry to offer more value to consumers and differentiate from competitors.
3. Power Equipment - The development of GaN technology is creating opportunities for businesses in the power equipment industry to offer more efficient and powerful charging solutions for a wide range of devices.
6 Featured, 50 Examples:
50,595 Total Clicks
Date Range:
Feb 22 — Feb 23
Trending:
Warm
Consumer Insight Topics:
