Category
Business
Autumn Teasers
Trend cluster
Category
Seasoned
Cheese
Food brands are offering pre-mixed goat cheese flavors for dips and spreads.
2.2
Trend score
Trend
What is the Seasoned Cheese trend?
Seasoned Cheese: Brands in the dairy industry are offering pre-mixed, flavored goat cheese blends engineered for spreading and dipping. These products diversify the market, offering healthier, more rich alternatives to traditional processed spreads. This expands the use of goat cheese in numerous recipes.
Insight
The consumer insight behind the Seasoned Cheese trend
Toast, bagels, and muffins are one of the most popular breakfast options in North America. This is caused by busy lifestyles and the quick convenience of these foods. However, as health and wellness continues to grow in popularity in the west, these consumers seek spreads, dips, and snacks, that are healthier for them, without compromising on flavor. It is important that the products are equally convenient, requiring no additional prep work over their established routines.
Trend themes
Themes within the Seasoned Cheese trend
Three behaviours holding the trend together01
Flavored, Spicy, and Aromatic Goat Cheeses
Dairy companies are developing cheese products blended with herbs and spices and infused on all natural oils to create authentic and diverse flavors of goat's milk
02
Unconventional Cheese Products
Companies are expanding the traditional use of cheese beyond melting and spreading; they are highly engineered for dips, filling, fondue, dessert boards or even midday snacks
03
All-Natural, Locally Sourced, and Healthy Alternatives
Increasing health consciousness led to prioritizing all-natural ingredients that are locally sourced, healthier in nutritional profile, and devoid of additives, preservatives, or chemicals
Industry implications
What the Seasoned Cheese trend means for industry
Where the trend changes the playbookFor
Food & Beverage Industry
These trends add value creation and innovation opportunities for F&Bs to expand their cheese products portfolio and appeal to new market segments with diverse health-conscious options and novel flavors
For
Hospitality Industry
Cheese manufacturers can work with hotels and restaurants to provide unique cheese dishes to guests that complement their menu and cater to dieters and people with different nutritional preferences
For
Retail and e-commerce Industry
Retailers can showcase an assortment of goat cheeses online and in-store, helping customers discover new products, and offer tailored recommendations based on their preferences and dietary requirements
Workshop question
How could your brand better accommodate customers' ever-decreasing free time?
Trend signals
Trend signals for Seasoned Cheese
Trend score 2.2 out of 10, from popularity 29%, activity 23%, freshness 14%.
Popularity29%
Activity23%
Freshness14%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Seasoned Cheese trend
5 featured examples from May 12, 2022 to Jan 30, 2023CategoryMarketing
Dessert-Inspired Goat Cheeses
Vermont Creamery Strawberry Spritz Has a Mousse-Like Texture
The cheese industry can continue to innovate and attract a wider audience by creating dessert-inspired cheeses and expanding into alternative serving options such as cheese boards…
CategoryLifestyle
Truffle Goat Cheeses
LaClare Creamy Showcased Its Newest Addition at the Summer Fancy Food Show
The artisanal cheese industry is ripe for disruption with the creation of new, unique flavor profiles and high-end products.
CategoryMarketing
Mushroom-Infused Cheeses
Snøfrisk Wild Mushroom Spreadable Cheese is Savory
Manufacturers can explore using mushrooms and other ethnic ingredients to create new products.
CategoryMarketing
Aromatic Oil-Packed Goat Cheeses
Chevoo Marinated Goat Cheeses Come in Five Varieties
The marinated goat cheese market provides an opportunity for businesses to specialize within the cheese industry.
CategoryBusiness
Spreadable Flavored Goat Cheeses
The Cervelle De Canut Cheese is Infused with Peppers and Shallots
Cheese manufacturers can explore new flavor infusions that make their products stand out in the marketplace
