Food brands are offering pre-mixed goat cheese flavors for dips and spreads
Trend - Brands in the dairy industry are offering pre-mixed, flavored goat cheese blends engineered for spreading and dipping. These products diversify the market, offering healthier, more rich alternatives to traditional processed spreads. This expands the use of goat cheese in numerous recipes.
Insight - Toast, bagels, and muffins are one of the most popular breakfast options in North America. This is caused by busy lifestyles and the quick convenience of these foods. However, as health and wellness continues to grow in popularity in the west, these consumers seek spreads, dips, and snacks, that are healthier for them, without compromising on flavor. It is important that the products are equally convenient, requiring no additional prep work over their established routines.
Insight - Toast, bagels, and muffins are one of the most popular breakfast options in North America. This is caused by busy lifestyles and the quick convenience of these foods. However, as health and wellness continues to grow in popularity in the west, these consumers seek spreads, dips, and snacks, that are healthier for them, without compromising on flavor. It is important that the products are equally convenient, requiring no additional prep work over their established routines.
Workshop Question - How could your brand better accommodate customers' ever-decreasing free time?
Trend Themes
1. Flavored, Spicy, and Aromatic Goat Cheeses - Dairy companies are developing cheese products blended with herbs and spices and infused on all natural oils to create authentic and diverse flavors of goat's milk
2. Unconventional Cheese Products - Companies are expanding the traditional use of cheese beyond melting and spreading; they are highly engineered for dips, filling, fondue, dessert boards or even midday snacks
3. All-natural, Locally Sourced, and Healthy Alternatives - Increasing health consciousness led to prioritizing all-natural ingredients that are locally sourced, healthier in nutritional profile, and devoid of additives, preservatives, or chemicals
Industry Implications
1. Food & Beverage Industry - These trends add value creation and innovation opportunities for F&Bs to expand their cheese products portfolio and appeal to new market segments with diverse health-conscious options and novel flavors
2. Hospitality Industry - Cheese manufacturers can work with hotels and restaurants to provide unique cheese dishes to guests that complement their menu and cater to dieters and people with different nutritional preferences
3. Retail and E-commerce Industry - Retailers can showcase an assortment of goat cheeses online and in-store, helping customers discover new products, and offer tailored recommendations based on their preferences and dietary requirements
