Menstruation pain management is exploring new and interest formats
Trend - Painful menstruation, known medically as dysmenorrhea, is a widely experienced and (yet still relatively unsolved) problem. However, a recent boom in the conversation surrounding the topic online has bred new and increasingly creative methods of menstrual pain relief.
Insight - Painful menstruation is one of many medical issues social media has fueled increased innovation in. A simultaneous boom in communities sharing grievances online and small businesses launching through mostly virtual means has resulted in increased experimentation. This is creating an increased focus on consumercentricity and behavioral patterns across industries, even those more regulated and less agile, such as the medical space.
Insight - Painful menstruation is one of many medical issues social media has fueled increased innovation in. A simultaneous boom in communities sharing grievances online and small businesses launching through mostly virtual means has resulted in increased experimentation. This is creating an increased focus on consumercentricity and behavioral patterns across industries, even those more regulated and less agile, such as the medical space.
Workshop Question - What is one underserved issue your brand could blaze its own trail in?
Trend Themes
1. Innovative Menstruation Pain Management - Increased innovation in menstruation pain management has resulted from the growth of online communities and small businesses launching through virtual means.
2. Consumer-centricity - The increased focus on consumer-centricity is creating behavioral pattern recognition across industries, which is particularly applicable for regulated and less agile industries such as the medical sector.
3. Natural Pain Relief Methods - The trend favors natural and organic ways of managing health problems, demonstrated by the advent of natural and sustainable alternatives like CBD-infused prerolls for menstrual pain relief.
Industry Implications
1. Women’s Health - There are more and more opportunities for innovation in the women’s health industry including human period care and reproductive technology.
2. Natural Wellness - There is a growing demand for natural wellness products, making it an opportune industry for innovative alternatives to traditional medicinals.
3. E-commerce - The increase in sales of menstrual products through non-traditional channels, like e-commerce, has created an innovative space for menstrual pain management solutions to thrive.
