Category
Business
Category Mashups
Trend cluster
Category
Curated
Cheese
Monthly cheese subscriptions make artisanal products more accessible.
4.1
Trend score
Trend
What is the Curated Cheese trend?
Curated Cheese: Brands are debuting monthly cheese subscription services to expose customers to local and global artisinal cheeses. The subscription format ensures consistent profit expectations, allowing curators the freedom to include new, unique, and hard-to-find flavors for customers to enjoy.
Insight
The consumer insight behind the Curated Cheese trend
Fine cheeses are perceived as a luxury, with many interested customers avoiding purchasing these products due to price barriers. This high barrier of entry results in the artisinal cheese industry being difficult to navigate for customers, especially those who are unfamiliar with the many types of cheeses. These customers instead prefer variety packs, kits, and curated boxes at palatable price points that help immerse them in the world of cheeses as an affordable starting point.
Trend themes
Themes within the Curated Cheese trend
Three behaviours holding the trend together01
Cheese subscription services
The subscription format ensures consistent profit expectations, allowing curators the freedom to include new, unique, and hard-to-find flavors for customers to enjoy.
02
Variety packs, kits, and curated boxes
Customers prefer palatable price points that help immerse them in the world of cheeses as an affordable starting point.
03
Global artisinal cheeses
Customers are interested in trying cheese flavors from different countries and regions that they may not have had access to normally.
Industry implications
What the Curated Cheese trend means for industry
Where the trend changes the playbookFor
Food subscription services
Companies can offer subscription-based services for a variety of foods that customers perceive as luxury items.
For
E-commerce
Curated boxes, kits, and variety packs can be sold through e-commerce platforms to consumers looking for accessible and convenient ways to explore various products.
For
Gift and hospitality
Cheese subscription services and variety packs can be marketed as gift options for cheese enthusiasts or incorporated into hospitality services such as hotel amenities or restaurant cheese platters.
Workshop question
How could your industry become more accessible to new customers?
Trend signals
Trend signals for Curated Cheese
Trend score 4.1 out of 10, from popularity 64%, activity 40%, freshness 20%.
Popularity64%
Activity40%
Freshness20%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Curated Cheese trend
5 featured examples from Jul 10, 2022 to Dec 12, 2023CategoryLifestyle
Subscription-Based Cheese Boxes
Balderson Village Cheese Unveils a Monthly Cheese Box Subscription
This can be an excellent opportunity for businesses to expand into the high growth food subscription sector and cater to the niche market of cheese-loving customers looking for a…
CategoryLifestyle
Monthly Premium Cheese Boxes
The Cheese Bar Offers a Monthly 'Club' Subscription with Three Tiers
Monthly cheese subscription services and customized food boxes disrupt traditional food and beverage retail models and create new opportunities for local producers.
CategoryLifestyle
Artisanal Monthly Cheeses
Hazelton's Sends Global Artisinal Cheeses to Subscribers Each Month
Traditional food and beverage industry players can collaborate with existing gourmet cheese and/or other food delivery subscription services for strategic expansion opportunities.
CategoryLifestyle
Cheese Subscription Boxes
Murray's Cheese of the Month Boxes Cater to the Cheese-Obsessed
The cheese subscription box industry is part of a larger food subscription box market which is on the rise providing opportunities for new players in the industry.
CategoryLifestyle
Cheese Subscription Clubs
Murray's Cheese Club Offers Themed Journeys for Product Discovery
The cheese subscription club trend opens up new opportunities for the food and beverage industry, specifically in the curated subscription box market.
