Monthly cheese subscriptions make artisanal products more accessible
Trend - Brands are debuting monthly cheese subscription services to expose customers to local and global artisinal cheeses. The subscription format ensures consistent profit expectations, allowing curators the freedom to include new, unique, and hard-to-find flavors for customers to enjoy.
Insight - Fine cheeses are perceived as a luxury, with many interested customers avoiding purchasing these products due to price barriers. This high barrier of entry results in the artisinal cheese industry being difficult to navigate for customers, especially those who are unfamiliar with the many types of cheeses. These customers instead prefer variety packs, kits, and curated boxes at palatable price points that help immerse them in the world of cheeses as an affordable starting point.
Insight - Fine cheeses are perceived as a luxury, with many interested customers avoiding purchasing these products due to price barriers. This high barrier of entry results in the artisinal cheese industry being difficult to navigate for customers, especially those who are unfamiliar with the many types of cheeses. These customers instead prefer variety packs, kits, and curated boxes at palatable price points that help immerse them in the world of cheeses as an affordable starting point.
Workshop Question - How could your industry become more accessible to new customers?
Trend Themes
1. Cheese Subscription Services - The subscription format ensures consistent profit expectations, allowing curators the freedom to include new, unique, and hard-to-find flavors for customers to enjoy.
2. Variety Packs, Kits, and Curated Boxes - Customers prefer palatable price points that help immerse them in the world of cheeses as an affordable starting point.
3. Global Artisinal Cheeses - Customers are interested in trying cheese flavors from different countries and regions that they may not have had access to normally.
Industry Implications
1. Food Subscription Services - Companies can offer subscription-based services for a variety of foods that customers perceive as luxury items.
2. E-commerce - Curated boxes, kits, and variety packs can be sold through e-commerce platforms to consumers looking for accessible and convenient ways to explore various products.
3. Gift and Hospitality - Cheese subscription services and variety packs can be marketed as gift options for cheese enthusiasts or incorporated into hospitality services such as hotel amenities or restaurant cheese platters.
