Brands are incorporating health-focused technology into their bras
Trend - Brands that produce bras and intimate apparel are exploring ways to make the supportive garment more comfortable and beneficial for people with breasts. As a result, bras that offer health benefits to support posture, blood circulation, and cancer detection are becoming more commonplace to aid health-conscious consumers.
Insight - Consumers are looking for ways to maximize function and comfort in all aspects of their life, including intimate apparel. People with breasts often run into health concerns ranging from poor blood circulation and back problems to breast cancer. Individuals with a history of breast-related health concerns are the most interested in health-conscious bras, as the technology used in these products helps make their lives easier.
Insight - Consumers are looking for ways to maximize function and comfort in all aspects of their life, including intimate apparel. People with breasts often run into health concerns ranging from poor blood circulation and back problems to breast cancer. Individuals with a history of breast-related health concerns are the most interested in health-conscious bras, as the technology used in these products helps make their lives easier.
Workshop Question - How can your brand incorporate additional benefits into its existing product/service?
Trend Themes
1. Health-conscious Wearables - The trend of incorporating technology to improve health is pushing more companies to manufacture bras that offer confort and support function.
2. Environment-friendly Apparel - More conscious companies are using organic cotton and plant-based dyes to design environmentally friendly lingerie.
3. Smart Wearables - The drive towards using nanotechnology and IoT to connect wearables continues to pave way for smart bras and other health-related wearables.
Industry Implications
1. Textile Manufacturing - Recent technological advances could disrupt and revolutionize textile manufacturing, allowing the production of more sustainable and range-size inclusive apparel.
2. Health and Wellness - Health and wellness professionals have a wide range of opportunities to improve patient outcomes by using innovative wearables technology for disease prevention and health management.
3. Advertising and Marketing - Advertising and marketing agencies can expand their services to partner with the healthcare and wellness sectors in promoting health-conscious apparel to improve health outcomes.
4 Featured, 30 Examples:
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Date Range:
Jun 22 — Feb 23
Trending:
Warm
Consumer Insight Topics:
