Brands offer drinking oils and oil-based beverages for their beauty benefits
Trend - Drinking cold-pressed oils is a traditional practice that's purported to have both health and beauty benefits. Now, brands are releasing specialty drinking oils, or infusing beverages with healthy oils, in order to offer their benefits in an easier-to-consume format for customers.
Insight - North American consumers' interest in the wellness industry is influenced by traditions, rituals, and ingredients from regions outside their own. The growing diversity of the continent has resulted in varying cultures bringing their teachings and practices more recognition, as well as more appreciation from consumers unfamiliar with these teachings. Now, taking care of one's health involves finding methods of self-care that are both historically practiced and scientifically proven.
Insight - North American consumers' interest in the wellness industry is influenced by traditions, rituals, and ingredients from regions outside their own. The growing diversity of the continent has resulted in varying cultures bringing their teachings and practices more recognition, as well as more appreciation from consumers unfamiliar with these teachings. Now, taking care of one's health involves finding methods of self-care that are both historically practiced and scientifically proven.
Workshop Question - How could your brand better cater to regions with cultural and ethnic diversity?
Trend Themes
1. Drinking Oils - Brands are releasing specialty drinking oils, or infusing beverages with healthy oils, in order to offer their health and beauty benefits in an easier-to-consume format for customers.
2. Inside-out Wellness - A growing trend, customers are looking to reap the benefits of well-known foods such as coffee, olive oil and avocado as part of their self-care routine, either by taking in food and beverage form, or applying directly to the skin.
3. Innovative Beverage Combinations - Changing the way certain categories are understood, brands are playing with coffee, olive oil, milk, avocado, and beer, bringing forward beverages that are both functional and luxurious.
Industry Implications
1. Food & Beverage Industry - The food and beverage industry continues to explore the limits of product innovation and brand differentiation.
2. Wellness Industry - The wellness industry is finding new ways to integrate holistic approaches to healthcare by introducing products that promote self-care and wellbeing.
3. Beauty Industry - The beauty industry is seeking to merge skincare and wellness by developing products that promote both inner and outer beauty.
