Category
Tech
Automated Upkeep
Trend cluster
Category
AR
Vehicle
Automakers are equipping car dashboard with augmented reality displays for safety.
5.5
Trend score
Trend
What is the AR Vehicle trend?
AR Vehicle: Automakers are partnering with software companies to add conceptual augmented reality features to windshields. These offer key information to the driver without taking their eyes off the road. The overlays showcase data such as current speed, remaining fuel, and route navigation assistance.
Insight
The consumer insight behind the AR Vehicle trend
Automotive customers seek vehicles with value-adds for safety, convenience, and efficiency. Many smart vehicle features require interacting with the infotainment panel, which is inconvenient and potentially unsafe as these systems take drivers' eyes off the road. These drivers often prefer smart assistants from their mobile phones because these do not detract from their focus on road safety. Automakers are looking to improve road safety with more comprehensive hands-free services.
Trend themes
Themes within the AR Vehicle trend
Three behaviours holding the trend together01
AR Vehicle Displays
Automakers are equipping car dashboard with augmented reality displays to improve road safety and provide real-time information for drivers, creating the opportunity for further development of interactive vehicle displays.
02
Smart Drive Systems
In-vehicle infotainment systems are integrating voice assistants to allow hands-free interaction, creating opportunities for personalized and comprehensive smart assistants to provide a safe, intuitive, and convenient driving experience.
03
Metaverse-Ready Road Vehicles
The rise of Metaverse experience in automotive products create opportunities for immersive and gamified experiences for long journeys, and can be used for interactive ad space and brand engagement.
Industry implications
What the AR Vehicle trend means for industry
Where the trend changes the playbookFor
Automotive
Automakers can integrate AR technology to improve safety and in-car experiences, along with voice assistants and Metaverse engagement opportunities.
For
Software Development
Innovation in the growing AR technology and voice assistant industry is critical in developing interactive and personalized driving experiences.
For
Marketing
The booming automotive industry along with the rising Metaverse and AR technology provide many opportunities for marketing campaigns to engage with customers in innovative ways.
Workshop question
What augmented reality features could improve your product or industry?
Trend signals
Trend signals for AR Vehicle
Trend score 5.5 out of 10, from popularity 73%, activity 69%, freshness 22%.
Popularity73%
Activity69%
Freshness22%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the AR Vehicle trend
5 featured examples from Mar 2, 2022 to Mar 8, 2024CategoryTech
Immersive AR Automotive HUDs
The HARMAN Ready Vision Augmented Reality HUD was Debuted at CES 2023
AR HUD technology is disrupting the automotive industry by providing drivers with a safer and more intuitive way to interact with their vehicles, as well as enhancing the capabili…
CategoryAutos
Metaverse-Ready Road Vehicles
The Holograktor Has an AR Display and a Remote Control System
The automotive industry can explore and develop the integration of augmented reality and remote control technologies into their vehicles.
CategoryAutos
Tech Brand Vehicle Features
Sony and Honda's Collaborative 'Afeela' Car Boasts Entertainment Tech
The automotive industry is exploring new horizons by integrating advanced entertainment technologies and personalized mobility features into vehicle designs.
CategoryAutos
AR Vehicle Displays
The Kia EV6 Features a Smart Augmented Reality Winshield for Navigation
The automotive industry can benefit from incorporating augmented reality displays and real-time data to improve the driving experience and road safety.
CategoryAutos
Smart Drive Systems
Panasonic Automotive Updated its SkipGen Drive System with Assistants
Opportunity for car manufacturers to integrate smart assistants in their in-vehicle infotainment system for seamless voice access.
