Brands launch ceramic grills with subtle smart features for accessibility
Trend - Brands are creating ceramic grills with essential smart features, such as temperature displays, remote timers, and recommended settings. This increases accessibility by offering much-needed convenience without bombarding first-time grillers with features they may not understand.
Insight - Customers interested in at-home barbecuing will gravitate toward affordable, entry-level grills, rather than luxury ones. However, these customers still want smart grills with features that enhance the cooking experience and ease them into practice. The most desired features are cooking temperature settings, timers, remote controls, and automatic shutoff. These features are accessible and ensure cooking consistency, while they are not overbearing like many premium grills.
Insight - Customers interested in at-home barbecuing will gravitate toward affordable, entry-level grills, rather than luxury ones. However, these customers still want smart grills with features that enhance the cooking experience and ease them into practice. The most desired features are cooking temperature settings, timers, remote controls, and automatic shutoff. These features are accessible and ensure cooking consistency, while they are not overbearing like many premium grills.
Workshop Question - How could your brand include smart features in traditional products to appeal to new markets?
Trend Themes
1. Essential Smart Features - Brands are creating ceramic grills with essential smart features, such as temperature displays, remote timers, and recommended settings, to increase accessibility and convenience for first-time grillers.
2. Multi-functional Grills - Grill manufacturers are incorporating innovative technology to create multi-functional grills that offer a variety of cooking methods, such as grilling, air frying, baking, broiling, roasting, and dehydrating, to cater to diverse customer needs and preferences.
3. Connected Grilling - Grill manufacturers are incorporating WiFi-connected construction, smartphone apps, and meat thermometers to offer an intuitive and convenient cooking experience that can be remotely monitored and controlled.
Industry Implications
1. Cooking Appliances - Manufacturers of cooking appliances can develop entry-level grill options equipped with essential smart features, multi-functional cooking methods, and WiFi-connected construction to improve accessibility and convenience for users.
2. Smart Home - Smart home companies can create connected grilling solutions with WiFi-connected construction, smartphone apps, and meat thermometers to offer an intuitive and convenient cooking experience that can be remotely monitored and controlled.
3. Outdoor Recreation - Outdoor recreation companies can diversify their product offerings with multi-functional grills that offer a variety of cooking methods and cater to diverse customer needs and preferences.
