Category
Business
Assisted Conversion
Trend cluster
Category
Inflation
Relief
Brands are reducing and locking prices to help combat rising inflation rates.
2.7
Trend score
Trend
What is the Inflation Relief trend?
Inflation Relief: Restaurants and grocery stores are locking and reducing prices to show customers that they value affordability and accessibility. Rising inflation rates continue to affect even the most affordable fast-food restaurants. These price commitments help retain loyal customers as they face economic uncertainties.
Insight
The consumer insight behind the Inflation Relief trend
Inflation rates in North America are currently rising at a monthly rate that far exceeds the pre-pandemic levels. As a result, many families have to budget carefully to account for food, rent, and other necessities. This means that as food prices rise alarmingly quickly in restaurants and grocery stores, customers must make adjustments to their lifestyles. This places pressure on businesses to offer reduced prices, promotions and fixed-price commitments.
Trend themes
Themes within the Inflation Relief trend
Three behaviours holding the trend together01
Fixed-Price Commitments
Businesses are offering fixed-price commitments to retain loyal customers and showcase their value for affordability in the face of rising inflation rates.
02
Price-Marked Products
Price-marked products are gaining popularity among consumers who are looking for simple ways to stick to their budget, prompting brands to introduce price-marked packs and expanding their PMP portfolio.
03
Inflationary Subscription Programs
Subscription programs that provide discounts in the face of inflationary times are becoming more popular among businesses, including food and restaurant brands.
Industry implications
What the Inflation Relief trend means for industry
Where the trend changes the playbookFor
Food and Grocery
The food and grocery industry is introducing value-focused products like low-cost family food ranges and price-marked snack bars to combat rising food prices and inflation rates.
For
Quick-Service Restaurants
Quick-service restaurants are looking for ways to offer value to their customers through fixed-price commitments, inflationary subscription programs, and price discounts.
For
Convenience Stores
Convenience stores are tapping into the popularity of price-marked products to attract value-focused shoppers looking for ways to stick to their budget amidst record-high inflation rates.
Workshop question
How is your industry maintaining customers during rising economic inflation?
Trend signals
Trend signals for Inflation Relief
Trend score 2.7 out of 10, from popularity 44%, activity 23%, freshness 14%.
Popularity44%
Activity23%
Freshness14%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Inflation Relief trend
5 featured examples from Nov 2, 2022 to Jan 24, 2023CategoryBusiness
Fixed-Rate Pizza Commitments
Pizza Pizza Keeps the $16.99 XL 4-Topping Pizza at a Fixed Price
Opportunities for fast food restaurants to experiment with innovative pricing strategies to attract customers and stay competitive in a crowded market.
CategoryLifestyle
Inflationary Meal Subscriptions
Urban Plates' Plate Pass Shares 20% Savings for $5 Per Month
In the food service industry, loyalty programs with immediate savings can increase sale and visitors significantly.
CategoryLifestyle
Low-Cost Family Food Ranges
The KQF Family Saver Range Offers Value-Focused Foods
Opportunities for retailers to introduce value-focused food ranges to attract budget-conscious consumers.
CategoryLifestyle
Price-Marked Chip Packs
KP Snacks Launches Two Flavors of the 'KP Mini Chips' in PMP Format
Snack food manufacturers will need to create healthier, more natural options to meet the changing demands of consumers.
CategoryMarketing
Price-Marked Breakfast Snack Bars
The BelVita Price-Marked Pack Eases Shopper Price Concerns
Package food and beverage products in convenient formats with clear pricing to meet the rising demand for budget-friendly options and attract consumers.
