The increasing cost of food paired with inflation is seeing many consumers seek out ways to stretch their money further, which is exactly what the KQF Family Saver range is focused on. The products were developed with value in mind, and come in a new range of options including Chicken & Lamb Grills, Chicken Grills, Chicken Sausages and Chicken & Lamb Sausages. The products comes in packs of 20 and are produced under a quality assurance system with a Grade A rating to maximize quality for consumers to appreciate.
Managing Director Farouk Vali spoke on the new KQF Family Saver range saying, "With inflation running at around 10% and set to remain high for some considerable time, we know that conditions are tough for retailers and the customers they serve. That’s why we’ve been doing all we can to develop products that are tasty, nutritious and affordable."
Key Themes Behind This Trend
- Value-focused Food Products
- Developing products with value in mind to meet the increasing demand from budget-conscious consumers.
- Bulk Packaging Strategy
- Offering products in bulk packaging to cater to families and those looking for affordable options.
- Quality Assurance Systems
- Implementing quality assurance systems to maintain the quality of low-cost food products.
Where This Applies
- Food Retail Industry
- Opportunities for retailers to introduce value-focused food ranges to attract budget-conscious consumers.
- Food Manufacturing Industry
- Opportunities for manufacturers to develop low-cost food products, measured by quality, to meet the increasing demand for affordable options.
- Food Packaging Industry
- Opportunities for packaging companies to innovate and introduce convenient and cost-effective bulk packaging solutions for low-cost food products.
