The Reduction Megatrends
Instructor: Armida Ascano
Download the Convenience Culture Trend ReportThis course's Reduction module explores the Instant Entrepreneurship, Curation and Simplicity megatrends. Reduction is a pattern that leverages the strength of omission. It encompasses trends such as subscription boxes or crowdsourcing.
Reduction taps into the consumer desire for independence, ease of use, and streamlining. With this in mind, Armida walks through case studies of the Acceleration Megatrends from the tech industry, small businesses, and even a niche library in Japan.
1. Is your company prepared for small businesses entering its space?
2. How can you use curation to make your customers' lives easier?
3. What could you do to help simplify consumers' lives?