Retail stores feature upcycled construction or decor pieces
Trend - As sustainability becomes increasingly important to consumers and businesses alike, retailers are using various upcycled materials in either the construction or interior designs of their stores.
Insight - As climate change worsens, anxiety and guilt among consumers who fear for the future of the environment is also worsening. Consumers who want to see brands change in order to better reflect principles of sustainability are looking at both the micro and macro ways that businesses are doing that--and will prioritize brands that take the most impactful approach to sustainability.
Insight - As climate change worsens, anxiety and guilt among consumers who fear for the future of the environment is also worsening. Consumers who want to see brands change in order to better reflect principles of sustainability are looking at both the micro and macro ways that businesses are doing that--and will prioritize brands that take the most impactful approach to sustainability.
Workshop Question - How could your brand better ensure it's prioritizing sustainability?
