Category
Business
Keepsake Countdowns
Trend cluster
Category
Upcycled
Retailer
Retail stores feature upcycled construction or decor pieces.
6.6
Trend score
What's Happening
What is the Upcycled Retailer trend?
Upcycled Retailer: As sustainability becomes increasingly important to consumers and businesses alike, retailers are using various upcycled materials in either the construction or interior designs of their stores.
Insight
The consumer insight behind the Upcycled Retailer trend
As climate change worsens, anxiety and guilt among consumers who fear for the future of the environment is also worsening. Consumers who want to see brands change in order to better reflect principles of sustainability are looking at both the micro and macro ways that businesses are doing that--and will prioritize brands that take the most impactful approach to sustainability.
Trend themes
Themes within the Upcycled Retailer trend
Three behaviours holding the trend together01
Upcycling
As sustainability becomes increasingly important to consumers and businesses alike, retailers are using various upcycled materials in either the construction or interior designs of their stores, providing an opportunity for businesses to explore innovative ways of using waste.
02
Circular Economy
Retailers are developing a circular economy model with initiatives like in-store recycling, resale-as-a-service platforms, and education on fashion waste. This provides an opportunity for businesses to re-invent their practices by upcycling existing materials, incorporating sustainable technologies, and collaborating with upcycling platforms.
03
Sustainable Design
Fashion brands are incorporating sustainable design elements in their stores with locally sourced materials, natural elements, and ultra-low flow restrooms, providing an opportunity for businesses to use sustainable design to enhance product value while addressing environmental concerns.
Industry implications
What the Upcycled Retailer trend means for industry
Where the trend changes the playbookFor
Retail
Sustainability-focused retail centers, upcycle-focused fashion pop-ups, upcycled retail fashion stores, and sustainable designer stores can revolutionize the future of retail while contributing to environmental initiatives through sustainable innovation.
For
Construction
Waste reduction through upcycling and sustainable practices in both commercial and residential spaces can help to reduce the carbon footprint in the construction industry, creating unique opportunities for businesses to explore sustainable construction practices.
For
Fashion
Sustainable fashion options through upcycling and circular fashion initiatives in stores can help brands stay relevant through innovative marketing strategies and environmental consciousness.
Workshop question
How could your brand better ensure it's prioritizing sustainability?
Trend signals
Trend signals for Upcycled Retailer
Trend score 6.6 out of 10, from popularity 91%, activity 92%, freshness 16%.
Popularity91%
Activity92%
Freshness16%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Upcycled Retailer trend
9 featured examples from Jun 5, 2020 to Sep 6, 2023CategoryBusiness
Sustainable Designer Stores
Atelier100 Opens in London with the Help of H&M and Ingka Group
The fashion retail industry can benefit from implementing sustainable practices like local sourcing and upcycling to meet customer demand for environmentally-conscious products.
CategoryEco
Sustainability-Focused Retail Centers
This New Walmart Canada Supercenter is Arriving in 2023
Walmart Canada's new Supercenter presents disruptive innovation opportunities for retailers to invest in sustainable infrastructure and implement eco-friendly initiatives for cust…
CategoryEco
Sustainably Made Fashion Stores
Ganni's Flagship Store Helps Nurture More Conscious Consumption
The fashion industry has the opportunity to embrace sustainability by using eco-friendly materials and ethical practices to create innovative products that promote conscious consu…
CategoryBusiness
Sustainable Canadian Retail Expansions
The Toronto Allbirds Brick-and-Mortar Store is Eco-Friendly
Allbirds' eco-conscious approach, from store design to product materials, offers opportunities for disruptive innovation in the sustainable fashion industry.
CategoryEco
Upcycled Beauty Retail Interiors
Nina+Co Uses Salvaged Materials and Biotextiles for This Project
The beauty retail industry can leverage upcycled materials and biotextiles to create immersive and sustainable shopping experiences.
CategoryEco
Low-Impact Fashion Stores
United Colors of Benetton's Concept Uses Upcycled Natural Materials
Fashion retailers can adopt the use of upcycled natural materials, smart energy usage, and circular economy principles to reduce environmental impact and operational costs, while…
CategoryEco
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
The fashion retail industry is seeing a rise in sustainable fashion stores, emphasizing eco-consciousness and responsible practices.
CategoryBusiness
Upcycle-Focused Fashion Pop-Ups
Madewell and ThredUP Have Partnered to Launch 'A Circular Store'
Fashion retailers can benefit from incorporating circular fashion initiatives by creating more sustainable fashion lines, offering re-commerce education and partnering with resale…
CategoryEco
Upcycled Bottle Benches
Amorepacific Created an Upcycled Bench from Empty Cosmetic Bottles
Opportunity for cosmetics companies to explore innovative ways to repurpose their waste products and packaging.
