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eLearning > Innovation > The 18 Megatrends > Module 2 / 7

The Acceleration Megatrends

Instructor: Armida Ascano
Artificial Intelligence
Download the Artificial Intelligence Trend Report
This module focuses on the Acceleration Pattern of Oppoortunity, which encompasses behavioral megatrends such as AI and Prosumerism. Acceleration is a pattern based in perfection and aspiration; it's about taking one key feature or component of an idea and hyper-focusing on it.

This ties to various consumer motivations, such as wanting to become the best version of oneself, or excitement around the fast pace of technology today. Explore case studies surrounding brands such as IBM, Lululemon, and Amazon.
Related Trend Report: Artificial Intelligence
Workshop Questions:
1. How are you leveraging technology to provide seamless service?
2. How are you supporting your consumer's desire to create?
3. What could change about your offering to ensure consumers feel proud to purchase from you?
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Insights by Trend Hunter AI
Assisted Stylist
Virtual personal stylists in both design and fashion are on the rise
Trend - Modern technology, like assistive devices and smartphone apps, are aiding in the process of personal styling—whether that’s related to fashion or interior design. By empowering consumers through specialized technology, brands are able to make a once-exclusive industry more accessible to all.
Workshop Question - How is your brand using technology to prioritize accessibility for its customers?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Listening
Voice assistants are becoming accessible through headphones
Trend - While consumers have become accustomed to voice-integrated technology within the home, these integrations are expanding to headphones to streamline overall usage and create more accessibility.
Workshop Question - Consider how your brand could leverage voice technology to create a streamlined experience for your customer.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3D Cosmetic
3D-printing technology is used to personalize cosmetic and skincare products
Trend - Brands in the cosmetic and skincare space are enhancing their ability to customize products by incorporating 3D-printing technology into production. This shift caters to consumers seeking personalization in all aspects of their lives.
Workshop Question - How could your brand incorporate progressive technology to enhance personalization for its customer?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Consumption
AI crosses over into food to offer both streamlined and experiential alternatives
Trend - AI integration continues to expand into other consumer categories like food and beverage, providing tools for efficiency, assistance and all-around enjoyment. AI is no longer something only attributed to robots and chat bots, rather, the integration into the actual production of food and beverage products speak to the mainstream use and acceptance for smart and automated solutions in consumers’ day-to-day rituals.
Workshop Question - In what way could you incorporate AI into your consumers' daily rituals and interactions with your business?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Culinary Blockchain
Blockchain technology is incorporated into the culinary industry
Trend - Whether giving consumers product information or empowering ecological initiatives, Blockchain technology is on the rise in the food industry. Such use of this technology reveals its potential outside of transactions alone, and into unlikely spaces that require transparency and enhancement.
Workshop Question - How could your brand better adhere to the demand for more transparency from consumers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Deepfake Production
"Deepfake" technology is used for a range of causes
Trend – "Deepfake" technology, a machine-learning technique that superimposes smart technology to people's images to create highly realistic–but fake–videos, is being used to produce content by brands as well as those aiming to bring awareness to its potential, realities, and dangers. With fear growing about how this technology will continue to impact social and political issues online, exposing these potentials incites consumers to be more critical of what they see online.
Workshop Question - How could your company ensure that it's leaving a positive and accurate brand imprint online?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Curated E-Commerce
Retailers are offering consumers suggestions by using both humans and tech
Implications - With e-commerce and brick-and-mortar competing for consumer’s attention, retailers in the digital space are incorporating personalized recommendations to guide the consumer’s shopping experience. Curated product options, either from employees or algorithms, enable brands to bring the guided and personalized nature of in-store shopping to the digital shopping space. The degree of personalization with the recommendations highlights how brands are striving to connect with individual consumers, ensuring that the consumer feels like they aren't seeing the same recommendations as everyone else.
Workshop Question - How can your brand utilize both technology and human interaction to better support your customer?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Emotive Detection
Brands use "emotion detection" technologies in order to connect with consumers
Implications - Brands are marketing their products and services as being able to detect and respond to consumer emotions, bringing a new level of interactivity to their offerings. This shift indicates a need for brands to viscerally engage consumers to enhance their experience, understanding, and perception of their products.
Workshop Question - How can your brand harness "emotion detection" in its products, services, or campaigns?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Assistive Add-on
Aftermarket products enable voice-assistant integration in vehicles
Implications - The integration of voice-assistance is expanding outside the home and into the vehicles of consumers. The use of such products enables drivers to stay focused on the road while utilizing their voice assistant for tasks that would previously require drivers to take their eyes off the road, such as for programming in directions. The rise of voice-assistance add-on products paves the way for tech-integration within vehicles that increase driver safety.
Workshop Question - How can your brand’s products be easily integrated into various facets of a consumer’s lifestyle?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Tech Directory
Stores leverage technology to help consumers find and learn about products
Implications - To improve brick-and-mortar retail, brands are implementing advanced technologies like store map apps and navigation tablets. Giving shoppers the power to browse and direct themselves through a store using technology satisfies the consumer desire for quick and easy in-store shopping experiences. Simplifying the consumer’s path to purchase improves omnichannel retail by reinforcing the seamlessness of today's retail landscape.
Workshop Question - How can your brand improve the consumer's path to purchase through technological advancements?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends