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eLearning > Tactics > The 18 Megatrends > Module 2 / 7

The Acceleration Megatrends

Instructor: Armida Ascano
Artificial Intelligence
Download the Artificial Intelligence Trend Report
This module focuses on the Acceleration Pattern of Oppoortunity, which encompasses behavioral megatrends such as AI and Prosumerism. Acceleration is a pattern based in perfection and aspiration; it's about taking one key feature or component of an idea and hyper-focusing on it.

This ties to various consumer motivations, such as wanting to become the best version of oneself, or excitement around the fast pace of technology today. Explore case studies surrounding brands such as IBM, Lululemon, and Amazon.
Related Trend Report: Artificial Intelligence
Workshop Questions:
1. How are you leveraging technology to provide seamless service?
2. How are you supporting your consumer's desire to create?
3. What could change about your offering to ensure consumers feel proud to purchase from you?
View Innovation Webinars
Insights by Trend Hunter AI
Alcohol Tech
Technology is being used to enhance alcohol production quality and serving experience
Trend - Alcohol brands are leveraging modern technology and material science to revolutionize their industry. New methods of manufacturing and product experiences are surfacing, allowing for more customized and precise approaches.
Workshop Question - How can your brand use tech to update an industry tradition?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Blockchain Transparency
Alcohol brands are introducing blockchain technology to packaging designs
Trend - In a bid to verify the authenticity of a product, as well as to increase transparency between the brand and its consumers, alcohol companies are incorporating blockchain technology into the experience. Through scanning a code on a bottle, closure, or label, consumers can access a ledger with information about the product, its quality, how it was manufactured, and so on.
Workshop Question - How might you strengthen the transparency between your brand and consumers?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Assisted Stylist
Virtual personal stylists in both design and fashion are on the rise
Trend - Modern technology, like assistive devices and smartphone apps, are aiding in the process of personal styling—whether that’s related to fashion or interior design. By empowering consumers through specialized technology, brands are able to make a once-exclusive industry more accessible to all.
Workshop Question - How is your brand using technology to prioritize accessibility for its customers?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Morning AI
Brands introduce products with artificial intelligence to the morning routine
Trend - Brands optimize the morning routine for individuals through tech-forward products that take advantage of artificial intelligence. These can be anything from a smart mirror to a toothbrush. Each is geared toward introducing thoroughness and efficiency to morning rituals, assuring that users start their day right.
Workshop Question - In what ways can AI help optimize the customer experience of your product/service?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Frivolous Recognition
Facial recognition technologies enhance retail and viewing experiences
Trend - As new interpretations of surveillance develop, the potential of facial recognition technology is unpacked with the tech’s adoption in a range of services and experiences across different industries. From retail to art, brands seek to facilitate customizable and enhanced consumer engagement through a new mode of usage.
Workshop Question - How could your brand use facial recognition tech in its retail experience?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Targeting
Brands create niche platforms catering to specific consumers
Trend - In order to better engage with online consumers, brands are creating hyper-specific filtration tools that ensure consumers feel supported and find what they need. These platform rage from vegan filtration tools to AI visual search tools.
Workshop Question - How can you leverage technology to connect with your consumers that still feels very personalized and nurturing?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixed-Reality Shopping
Mixed-reality in-store experiences enhance engagement
Trend - With experimental shopping spaces increasingly common, some brands in the retail space are prioritizing mixed-reality experiences for their consumers. This new conception of how purchase journeys can be designed shows how brands can enhance engagement, particularly Millennials and Gen Z.
Workshop Question - How could your brand incorporate mixed-reality into its customers' purchase journey?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Listening
Voice assistants are becoming accessible through headphones
Trend - While consumers have become accustomed to voice-integrated technology within the home, these integrations are expanding to headphones to streamline overall usage and create more accessibility.
Workshop Question - Consider how your brand could leverage voice technology to create a streamlined experience for your customer.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3D Cosmetic
3D-printing technology is used to personalize cosmetic and skincare products
Trend - Brands in the cosmetic and skincare space are enhancing their ability to customize products by incorporating 3D-printing technology into production. This shift caters to consumers seeking personalization in all aspects of their lives.
Workshop Question - How could your brand incorporate progressive technology to enhance personalization for its customer?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Charitable Payment
Socially conscious consumers are paying with charitable credit cards
Trend - Credit card companies are speaking to consumers' need to take part in global charitable initiatives by helping them support non-profit organizations around the world. Ranging from carbon emission-tracking credits cards to all-vegan debit cards, these examples showcase how a consumer's loyalty to a cause can be translated into products.
Workshop Question - How can you provide your consumer with a way to participate in elements of social good?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends