Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.
eLearning > Tactics > The 18 Megatrends > Module 1 / 7

Intro to Megatrends

Instructor: Armida Ascano
Megatrends
Download the Megatrends Trend Report
Every major or minor shift in a given industry can be traced back to evolving consumer desires. To understand where your opportunities lie, you need an understanding of what your customer truly wants and why. The 18 Megatrends matrix unpacks consumer desire using Trend Hunter's Patterns of Opportunity as a base.

Our Chief Insights Officer, Armida Ascano, will guide you through the methodology of the 18 Megatrends, what each of them means, and how to effectively use them. If you're looking to implement more consumer-centricity into your product or service, this course is perfect for you.
Related Trend Report: Megatrends
Attend Future Festival
Insights by Trend Hunter AI
Sustainable Label
Emerging private label brands prioritize sustainability
Trend - Brands are releasing private label lines that prioritize sustainability as they see demand in this space grow. Everything from activewear to beauty products are being released by brands looking to add eco-consciousness to their portfolios.
Workshop Question - How is your brand prioritizing sustainability?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Medicinal Waste
Medical and health products are created with upcycled waste
Trend - The health industry is now prioritizing waste-reduction by taking components of products that would normally be thrown away, and turning them into everything from PPE to bandages and supplements.
Workshop Question - How is your brand prioritizing sustainability and waste-reduction?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contactless Airport
Both necessary and recreational processes at airports are becoming contactless
Trend - Contactless airport systems are on the rise as airports around the world continue their heightened safety efforts in light of the ongoing pandemic. These contactless systems are occurring in everything from agent interactions to in-airport food deliveries.
Workshop Question - How is your brand prioritizing safety in the long-term amidst the ongoing pandemic?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Entrepreneurial Push
More individuals are embarking on the path of entrepreneuriship amid COVID-19
Trend - Businesses are launching campaigns and resources that are meant to support individuals who are interested in becoming entrepreneurs during the COVID-19 pandemic. These activations offer important information and coaching for starting one's own business.
Workshop Question - How might your brand support budding entrepreneurs?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gravity Packaging
Brands are launching specialized packaging and devices to boost convenience
Trend - Brands—especially those in the beauty industry—are launching pouches and accessories for at-home use that are intended to hold products upside down, making it easier for consumers to use up the entirety of a bottle or tube. Through this design, companies are emphasizing convenience and waste reduction.
Workshop Question - How might your brand bring together convenience and sustainability?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Assisted Independence
Brands are launching products that will help seniors complete various chores
Trend - As designers are striving to perfect the product user experience and user interface in favor of the senior demographic, brands are launching household and transportation products that allow older consumers to maintain their independence.
Workshop Question - How can you enhance your offering/service to satisfy the needs of an older demographic?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Carefree Flight
Brands are developing services to assist with the logistics around traveling
Trend - Companies are launching simple services that intend to alleviate some of the stresses often associated with going on vacation. These manifest differently across the industry and are often geared toward taking care of tedious actions like getting luggage checked-in or planning outfits.
Workshop Question - In what ways can your brand answer to consumer impatience?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Culture
Companies utilize tech and services to be more inclusive toward remote employees
Trend - Work culture is important to companies as it creates a sense of belonging for employees, contributing to their wellbeing and loyalty. As remote workers and freelancers increase in numbers, many businesses search for ways to expand their culture beyond the constraints of the office building through technology and third-party services.
Workshop Question - What technology can you embrace in your business model to make remote employees feel more included?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessorized Tech
Fashion and Tech merge to create subtly stylish and function accessories
Trend - Brands are adapting product designs and aesthetics to be more easily integrated into consumer rituals. Often outside the technology space, these brands are re-designing and adapting their products to be more inclusive of tech and smartphone needs.
Workshop Question - What do your consumers value most in their day-to-day rituals? How might you target that need more prominently in your products or services?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contact-Less Vending
The traditional vending machine adopts smartphone payment systems
Trend - The convenience of vending machines is being enhanced by brands with the incorporation of contact-less payment systems that can be made through smartphones. This shift comes as this form of retail adapts to meet the demands of consumers’ rituals, with streamlined day-to-day transactions now being the norm.
Workshop Question - How could your brand effectively streamline the purchase journey for its customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends