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Megatrends
Trend Report for eLearning
03.30.20
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Sensorial Merchandising
IRL-stagram
Inherent Impact
Waste-Free D2C
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Megatrends
eLearning
Courtney
Mar 30th, 2020 Want an update on this report's topic? Click here.
Every major or minor shift in a given industry can be traced back to evolving consumer desires. To understand where your opportunities lie, you need an understanding of what your customer truly wants and why. The 18 Megatrends matrix unpacks consumer desire using Trend Hunter's Patterns of Opportunity as a base.
In the course accompanying this report, our Chief Insights Officer, Armida Ascano, will guide you through the methodology of the 18 Megatrends, what each of them means, and how to effectively use them. If you're looking to implement more consumer-centricity into your product or service, this course is perfect for you.
In the course accompanying this report, our Chief Insights Officer, Armida Ascano, will guide you through the methodology of the 18 Megatrends, what each of them means, and how to effectively use them. If you're looking to implement more consumer-centricity into your product or service, this course is perfect for you.
Experience Economy, Convenience Culture
Cashless Retail
Retail stores go entirely cashless in order to streamline processes
Productionized Prodigy
The high capabilities of Gen Z are maximized through services and products
Ready-Made Grocery
Pre-assembled meals provide a healthy and fresh option for busy shoppers
Customized Café
Self-serve cafes place customization entirely in the hands of consumers
Waste-Free D2C
Ecommerce shops prioritize waste-reduction when shipping out goods
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Cashless Retail
Retail stores go entirely cashless in order to streamline processes
Implications - With more consumers opting to pay for things digitally rather than with cash, retailers are removing the option of cash transactions entirely – with Amazon going so far as to remove in-person payments altogether. This shift speaks to the adaptation, and enhancement, of already-established consumer purchase habits, while creating a shopping experience that prioritizes convenience.
Trend Themes
1. Cashless Payments - An increasing number of retail stores are adopting cashless payment systems to provide seamless transaction experiences for consumers, for instance, with the adoption of mobile or handset payments and cryptocurrency payments in cafes.
2. Streamlined Checkout Services - Many brick-and-mortar stores are turning cashless and staffless with the adoption of self-checkout apps, which not only provide convenience for consumers but also reduce the need for expensive checkout terminals and employees.
3. Innovative Retail Technology - The Amazon Go store and offline Everlane store both showcase the importance of leveraging technology to innovate the traditional retail experience, including the introduction of cameras, sensors, and an integrated ID system for cashless shopping.
Industry Implications
1. Retail - Retailers are at the forefront of adopting cashless payment systems, streamlined checkout services, and innovative retail technology to enhance shopping experiences and stay competitive.
2. Hospitality - The adoption of cash-free resort concepts and cashless payments in cafes showcase ways in which the hospitality industry can enhance guest experiences and provide seamless transactions.
3. Fintech - The increasing adoption of cashless payments presents an opportunity for fintech companies to innovate solutions for seamless and secure transactions.
Offline Fashion Shops
The First-Ever Brick-and-Mortar Everlane Store is Now Open in NYC
Connected Convenience Stores
The Amazon Go Store is Open and Aims to Change the Way we Shop
Streamlined Checkout Services
Sainsbury's 'SmartShop' Enables Checkout Via a Mobile or Handset
Cash-Free Cryptocurrency Cafes
The Ducatus Cafe Accepts Payments Via Its In-House Cryptocurrency
Cashless Resort Concepts
Walt Disney World is Testing a Cash-Free Animal Kingdom Lodge
Cashless Coffee Shops
This Pilot Program in Seattle is Testing the Success of a Cashless Starbucks
Cashless Retail
Retail stores go entirely cashless in order to streamline processes
How are you leveraging technology to provide seamless service?
Overlooked Opportunity #1 - Workshop Question
IRL-stagram
Events and experiences in the real world mimic the tropes of social media
Implications - For some time now, savvy social media users have been seeking out products and experiences that they expect to look good on social media. Entrepreneurs and brands have responded by taking the guesswork out of the calculus, creating experiences explicitly tailored from start to finish with Instagram-friendly installations. These experiences not only recognize the increasing importance consumers place on their digital persona, but also increase the brands' own social presences.
Trend Themes
1. Experiential Marketing - Entrepreneurs are creating experiences that are explicitly tailored to become Instagram-friendly in order to increase their social presence.
2. Online-to-offline (O2O) Initiatives - Brands are experimenting with online-to-offline initiatives as a means of engaging users with dynamic, real-world experiences that they can't help but share with others.
3. Interactive Installations - Interactive installations are an effective way of introducing and promoting products, as the neuroscience-inspired lightshow in Shiseido Ginza aimed to do.
Industry Implications
1. Hospitality - Creating hotels with immersive brand activations and interactive lightshows can help target millennial travellers.
2. Retail - Using cartoon-inspired designs, immersive branded storefronts, and large-scale pop-ups can help increase foot traffic and engage consumers in physical locations.
3. Beauty and Cosmetics - Promoting new cosmetic products through interactive installations like the neuroscience-inspired lightshow at Shiseido Ginza can help introduce them to potential buyers in memorable and engaging ways.
Cartoon-Inspired Urban Pop-Ups
RIPNDIP's New York Pop-Up Will Be Open for Two Months
Immersive Ice Cream Museums
L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users
Color Museum Experiences
The Color Factory is a Museum for the Instagram Generation
Immersive Hotel Activations
This Recent Pop-Up Event Helped Celebrate the Launch of W Shanghai
Interactive In-Store Lightshows
This Interactive Lightshow Introduces Products at Shiseido Ginza
Social Media Video Festivals
The 'Insta Stories Festival' in Cologne Promoted Stories on Instagram
IRL-stagram
Events and experiences in the real world mimic the tropes of social media
How are you supporting your consumer's desire to create?
Overlooked Opportunity #2 - Workshop Question
Inherent Impact
Packaged foods integrate social good by way of ingredients, not marketing
Implications - Consumers in the modern age are acutely aware of their impact on the world. In their active search for better methods of consumption, most options highlight charitable branding as a brand effort of corporate social responsibility. A new movement can be seen with food and beverage brands whose products are inherently impactful, highlighting authenticity and enabling an experience that doesn't just feel good for consumers, but makes them feel good about themselves.
Trend Themes
1. Inherent Impact Marketing - Brands are finding ways to incorporate impact into their products beyond surface-level branding.
2. Upcycling Food Waste - Businesses are using food waste to create new products and reduce waste in landfills.
3. Zero Waste Packaging - Companies are creating eco-friendly and edible packaging alternatives to traditional plastics.
Industry Implications
1. Food & Beverage - Brands can incorporate the trend of inherent impact into new food products, and create opportunities for upcycling food waste and using innovative packaging solutions.
2. Sustainability - The trend of using sustainable materials, developing zero waste solutions, and reducing environmental impact can be applied in various industries.
3. Health & Wellness - Creating food products with repurposed ingredients can promote healthy, nutrient-dense options, and help address issues such as childhood obesity.
Zero Waste Food Packaging
Evoware's Biodegradable and Edible Packaging is Made Out of Seaweed
Ugly Fruit Juices
Misfit Juicery Takes Misshapen Produce and Blends Them into Beverages
Upcycled Pulp Burgers
Pressed Juicery and Mendocino Farms Make Vegetable Patties from Juice Pulp
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Repurposed Protein Cups
Planetarians Repurposes Food Waste, Plus Addresses Obesity and Nutrition
Inherent Impact
Packaged foods integrate social good by way of ingredients, not marketing
What could change about your offering to ensure consumers feel proud to purchase from you
Overlooked Opportunity #3 - Workshop Question
Productionized Prodigy
The high capabilities of Gen Z are maximized through services and products
Implications - Where the Millennial generation had teen entrepreneurs, Generation Z has child prodigies. This is due to the increased accessibility and range of information, which in turn breeds a highly competent generation of children and tweens who are redefining the idea of what kids are capable of. Products and services that aid in this natural sense of entrepreneurship among children ensure Generation Z reaches their full potential.
Trend Themes
1. Kidpreneurship - Products and services that aid in this natural sense of entrepreneurship among children and tweens ensure Generation Z reaches their full potential.
2. STEM Education - Companies are focusing on providing STEM education for children through technology-based toys and programs.
3. Cryptocurrency for Kids - Companies are creating cryptocurrency wallets and games for kids to learn about finance and investment.
Industry Implications
1. Toy Industry - Companies are creating innovative toys that focus on education and entrepreneurship for kids.
2. Digital Media - Digital communities and platforms are being created to connect young content creators and provide opportunities for success.
3. Financial Technology - Companies are using technology to create innovative financial products and services for kids, such as cryptocurrency wallets.
AR Pizzeria Games
Osmo's 'Pizza Co.' Helps Kids Learn Financial Literacy By Selling Pizzas
Empowering Entrepreneurial Toys
Fashion Angels' 'It's My Biz' Toys Inspire Careers in Business
STEM-Encouraging Robotic Dolls
Smartgurlz Robotic Dolls Teaches Young Girls About Coding Basics
Tween Influencer Communities
The AwesomenessTV Network Supports Young Content Creators
Entrepreneurial Shoe Workshops
Savvy Socity's Workshops Teach Girls to Use 3D Printing Techniques
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Kid-Friendly Cryptocurrency Wallets
Pigzbe Uses the Blockchain to Help Kids Earn and Save 'Wollo'
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Child-Focused Entrepreneurial Events
'Kid Talks' Inspire Young Attendees to Reach Goals
Productionized Prodigy
The high capabilities of Gen Z are maximized through services and products
Is your company prepared for small businesses entering its space?
Overlooked Opportunity #4 - Workshop Question
Minimalist Grocer
Small grocery brands prioritize curated goods in minimalist displays
Implications - Small grocers shift their approach to design by creating spaces that prioritize minimalism and quality, whereas the traditional approach to grocery design focuses on overstocking to overwhelm consumers. This shift takes into account the paradox of choice, in which consumers experience paralysis when it comes to making decisions when options are many. The use of minimalist displays and curated options serves consumers seeking a quick yet experience-driven shopping experience.
Trend Themes
1. Minimalist Grocery Stores - The trend towards minimalism in grocery store design is driven by the paradox of choice and the desire for curated options that offer a experience-driven shopping experience, creating opportunities for small grocers to shift their approach to design by creating spaces that prioritize minimalism and quality.
2. Produce Preparation Services - Grocery stores are offering produce preparation services as an innovative way to create a theatrical retail experience for consumers. This trend offers opportunities in both traditional and new markets for a range of retailers and producers.
3. Design-centric Grocery Boutiques - The rise of design-centric grocery boutiques has created new opportunities for retailers to offer a differentiated shopping experience to consumers. These creative spaces, characterized by bold aesthetics, flexible designs, and engaging visual displays can refresh and modernize the traditional grocer experience.
Industry Implications
1. Food Retail - The food retail sector can benefit from these trends by adopting a minimalism approach to grocery store design, providing produce preparation services and creating design-centric grocery boutiques that offer immersive retail experiences.
2. Hospitality - The minimalism trend and growth of grocerants offer new opportunities for hospitality businesses to showcase unique food offerings and create spaces that blend retail and dining experiences, leading to innovation in food hall and restaurant design.
3. Produce Manufacturing - The trend towards produce preparation services will increase demand for produce that is easy to portion and prepare, creating disruptive innovation opportunities in produce manufacturing and developing new products, packaging, and distribution lines to meet consumer needs.
Market-Inspired Food Halls
eMart's 'Grocerant' is Styled Like a Vibrant Outdoor Marketplace
Contemporary Family Butcher Shops
'Provenance Butcher' is Bringing Artisan Meats to Lons
Produce Preparation Stations
Whole Foods' Bryant Park Store Features a 'Produce Butcher'
Design-Centric Grocery Boutiques
Hong Kong's U&B Budget Grocery Store Design is Flexible
Minimalist Grocer
Small grocery brands prioritize curated goods in minimalist displays
How can you use curation to make your customers' lives easier?
Overlooked Opportunity #5 - Workshop Question
Ready-Made Grocery
Pre-assembled meals provide a healthy and fresh option for busy shoppers
Implications - Staying competitive with the modern instant gratification culture, grocery stores are offering an increasingly gourmet range of ready-to-eat meals that are easy to take on the go and require minimal, if any, preparation. As health-conscious consumers begin looking for fresh foods outside of the frozen section, supermarkets are offering already assembled plates to help take the guesswork out of meal-prep, providing a fast solution that’s perfect for the Millennial professional on their lunch break or the busy parent who has limited time to make a healthy meal for themselves.
Trend Themes
1. Ready-to-eat Meals - As modern consumers embrace instant gratification, grocery stores are catering to the demand for quick and easy meal options.
2. Heat-and-eat Convenience - Brands offering microwaveable meals or kits with minimal preparation requirements are disrupting the food industry's traditional meal prep and consumption methods.
3. Gourmet Groceries - Small grocers, as well as large supermarket chains, are starting to offer restaurant-quality ready-to-eat meals to meet the public's changing dining habits.
Industry Implications
1. Food Retail - Grocery stores are embracing the demand for more instant, ready-to-eat meal options.
2. Meal Kit Delivery - Meal kit delivery services can incorporate more heat-and-eat meals and provide consumers with greater convenience and less meal prep time.
3. Convenience Stores - Convenience stores can expand beyond snack foods to offer more meal kit or microwavable meal options, catering to the busy lifestyles of their clientele.
Heat-and-Eat Supermarket Meals
The 'Eat Fit Go' Meals Can Be Taken Home and Consumed Immediately
Pre-Made Lunch Kits
Ready Pac Foods' Fresh Prep'd Brand Offers Easy-to-Make Wraps and Soups
Pre-Peeled Egg Snack Kits
Eggland's Best Snack Sets Pair Hard-Boiled Eggs wit Nuts, Cheese & Meat
Portable Quinoa Bowls
Cucina & Amore's Ready-to-Eat Meals Require No Preparation or Cooking
Gourmet Grocery Store Meals
Pasta & Provisions Offers Gourmet Groceries and Ready-to-Eat Meals
Ready-Made Pasta Meals
These Deep-Frozen Pasta Meals are Pre-Dressed with Meat and Sauce
Ready-Made Grocery
Pre-assembled meals provide a healthy and fresh option for busy shoppers
What could you do to help simplify consumers' lives?
Overlooked Opportunity #6 - Workshop Question
Agricultural VR
Brands highlight the natural origins of food and bev products
Implications - As brands work hard to create a positive connection between a food product and natural cultivation, many are launching virtual reality campaigns that provide consumers with a firsthand experience of the spaces in which ingredients are harvested. In addition to highlighting the continued success of multi-sensory campaigns, this progression underscores the modern expectation of transparency when it comes to the origins and makeup of any given commodity.
Trend Themes
1. Virtual Reality Transparency - Brands are launching virtual reality campaigns to provide consumers with a firsthand experience of the spaces in which ingredients are harvested, highlighting the modern expectation of transparency.
2. Multi-sensory and Immersive - Many brands are developing multi-sensory and immersive campaigns, such as virtual and augmented reality experiences, to create a positive and memorable connection between a product and its natural cultivation.
3. Omnichannel Campaigns - Brands are leveraging omnichannel campaigns to create engaging campaigns that speak to the health and wellness concerns of modern consumers and promote brand transparency across various mediums.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage these trends to improve brand transparency and connect with consumers through immersive experiences.
2. Agriculture and Farming - The agriculture and farming industry can leverage virtual reality and multi-sensory experiences to showcase the origins and cultivation of their products and promote sustainable farming practices.
3. Retail and Shopping - The retail and shopping industry can leverage omnichannel campaigns to provide consumers with a seamless and engaging shopping experience, while promoting brand transparency and social responsibility.
Immersive Tequila Event Tastings
The Art of Patron Event Series Launched in London's Shoreditch
VR Farm Tours
This McDonald's Initiative Aims to Connect Consumers with the Company's Suppliers
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In-Store Dairy Farm Projections
Waitrose's 'Live from the Farm' Campaign Showcased Product Origins
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Virtual Reality Coffee Tours
This Nescafe 360-Degree Video Showcases International Coffee Growers
Agricultural VR
Brands highlight the natural origins of food and bev products
How could you reconfigure your product to delight the senses?
Overlooked Opportunity #7 - Workshop Question
Customized Café
Self-serve cafes place customization entirely in the hands of consumers
Implications - Taking the cafe concept to a much more curated level, brands are flipping the tables and turning consumers into hands-on baristas. The self-serve model not only increases brand-consumer engagement, it also appeals to discerning coffee drinkers who are very particular about the customization of their java. By giving consumers a chance to craft their version of a perfect beverage, these cafes allow for a truly personalized experience without any interference or potential misinterpretation by staff.
Trend Themes
1. Self-serve Convenience - The trend of self-serve cafes and vending machines customizing java allows customers to have more control over their drinking experience.
2. Personalization & Customization - Customization and personalization gives customers a chance to craft a perfect beverage to their liking.
3. Automation - Coffee vending machines that replace traditional in-store transactions with automated systems reduce operational cost of businesses.
Industry Implications
1. Food & Beverage Industry - These trends in coffee customization align with the need for the food and beverage industry to cater to the customer's increasing expectation for customization and speed of service
2. Hospitality Industry - Hotels and restaurants can introduce beverage machines and services similar to made-to-order coffee except for alcohol, with customer satisfaction and convenience as the objectives
3. Retail Industry - Automated coffee vending machines that offer custom coffee machines like Nespesso can be installed in college campuses, cafeteria, airports and other such locations for improved customer interaction.
Custom Coffee-Brewing Machines
This Nespresso Concept Offers Personalized Cups
Donut Personalization Stations
The Krispy Kreme Customized Donut Machine is in Birmingham
Make-Your-Own Smoothie Bars
New York City's MIMO is a Place to Build Customized Blended Drinks
Craft Coffee Vending Machines
Second Cup's Barista-to-Go Concept Allows for Self-Serve Orders
Customizable Coffee Kiosks
The New McCafe Coffee Kiosk Allows Customers to Skip the Line
Slow-Drip Coffee Shops
'Minedrip' Turns Every Customer into a Barista with Self-Serve Coffee
Coffee-Specific Flavor Shots
The New McCafe Flavor Shots Can Be Used to Create Custom Drinks
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Custom Bubble Tea Shops
Labothery Empowers Consumers to Take Part in the Creation Process
Customized Café
Self-serve cafes place customization entirely in the hands of consumers
How can you concede some control to put brand experience more into the hands of consumers?
Overlooked Opportunity #8 - Workshop Question
Destination Retail
Retail locations adapt to more than just a place for product consumption
Implications - As consumers seek out more experiential aspects in their day-to-day routine, retailers are taking note and re-defining how the traditional shopping space is structured. Integrating unexpected experiences like health studios and spas, retailers are looking to change the way retail spaces are perceived, and turn traditional shopping spaces into more of a destination for experiential activities and relaxation.
Trend Themes
1. Experiential Retail - Retailers are integrating unexpected experiences like health studios and spas, turning traditional shopping spaces into destinations for experiential activities and relaxation.
2. Hybrid Wellness Studios - Brands are creating hybrid fitness studios that offer challenges, comfort, and nourishment in a single location, appealing to those with a desire for self-improvement on all fronts.
3. Interactive Brand Flagships - Brands are creating large interactive flagships, using technology and unique themes to introduce consumers to a wider range of products and services.
Industry Implications
1. Retail Industry - The retail industry is re-defining how traditional shopping spaces are structured, integrating more immersive and experiential activities.
2. Fitness Industry - The fitness industry is seeing a rise in hybrid studios that combine multiple wellness activities, providing a more holistic approach to health and wellness.
3. Beauty Industry - The beauty industry is creating interactive and immersive brand flagships to introduce consumers to new products and services.
Hybrid Craft Studios
London's 'Drink, Shop & Do' Functions as a Bar, Cafe and Craft Studio
In-Store Yoga Lofts
The Attic at Lululemon Combines the Brand's Products with Yoga Classes
Luxe Immersive Homeware Flagships
The Porcelanosa Flagship in NYC is an Interactive Experience
Hybrid Wellness Studios
ETHOS is a Fitness Boutique That Challenges, Comforts and Nourishes
Korean Beauty Brand Flagships
The Sulwhasoo Flagship Store Features an In-House Spa
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Department Store Fitness Studios
The YUNG CLUB is a Pop-Up Gym Located Inside Selfridges
Destination Retail
Retail locations adapt to more than just a place for product consumption
What's one outside industry you'd like to tap for inspiration?
Overlooked Opportunity #9 - Workshop Question
Waste-Free D2C
Ecommerce shops prioritize waste-reduction when shipping out goods
Trend - The explosion of ecommerce in recent years has negatively impacted global waste–in large part due to the throwaway packaging that's shipped around the world daily. To mitigate this concern, some small online retailers are prioritizing waste-free or reduced-waste packaging.
Insight - One of the major concerns that consumers have about the growth of ecommerce is the excess waste that goes into packaging. With consumers now wanting to feel less responsible for their impact on the environment, they're seeking out brands that facilitate environmentally conscious purchase habits–and waste-reduction is a key part of that process.
Insight - One of the major concerns that consumers have about the growth of ecommerce is the excess waste that goes into packaging. With consumers now wanting to feel less responsible for their impact on the environment, they're seeking out brands that facilitate environmentally conscious purchase habits–and waste-reduction is a key part of that process.
Trend Themes
1. Eco-friendly Packaging - The adoption of eco-friendly packaging is increasing as a solution to reduce waste in the ecommerce industry.
2. Sustainable and Zero-waste Products - Consumers are increasingly looking for environmentally-friendly products and services, creating a niche for businesses that offer sustainable and zero-waste products.
3. Digital-first and Direct-to-consumer Models - The rise of digital-first and direct-to-consumer models allow companies to create eco-friendly, sustainable products and provide a cost-effective, convenient and sustainable way of selling to consumers.
Industry Implications
1. Ecommerce - Ecommerce companies can drive innovation and boost customer loyalty by incorporating eco-friendly packaging into their products and processes.
2. Natural and Organic Products - Companies selling sustainable, natural and organic products can leverage their eco-friendly approach to appeal to conscious consumers and stand out in a saturated market.
3. Sustainability-focused Consumerism - As consumers become more environmentally conscious, industries of all kinds can respond to these changes and create innovative, sustainable products and services.
Plastic-Free Online Grocery Shops
Rise Mrkt Sells Kitchen Staples in Compostable Containers
Online Zero-Waste Shop Catalogs
Nice and Serious Points Londoners to Their Local Zero-Waste Shops
D2C Dietary Supplements
Grove Collaborative's HONU Shares Descriptive, Online-Only Supplements
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Eco-Friendly Online Platforms
Borno-Eco is an Online Market Place for Sustainable Products
Waste-Free D2C
Ecommerce shops prioritize waste-reduction when shipping out goods
What can you do to help consumers lead more 'pure' lives?
Overlooked Opportunity #10 - Workshop Question
Color-Blocked Retail
Retailers use vivid colors to give the impression of experiential design
Trend - Retail and pop-up spaces are using blocked, vivid colors in order to draw consumers into their locations. The strategic use of bright colors allows brands an affordable way to give off the impression of experiential retail designs, without having to create interactive experiences in order to engage visitors.
Insight - Millennial and Gen Z consumers value brands that cater to their preferences for aesthetically pleasing retail locations. This demographic prefers locations with artistic layouts because they often makes their purchasing experience social media friendly, which can also encourage younger consumers to be less reliant on e-commerce.
Insight - Millennial and Gen Z consumers value brands that cater to their preferences for aesthetically pleasing retail locations. This demographic prefers locations with artistic layouts because they often makes their purchasing experience social media friendly, which can also encourage younger consumers to be less reliant on e-commerce.
Trend Themes
1. Experiential Design - Using vivid colors to give the impression of experiential design
2. Cbd-infused Beverages - Beverage pop-ups offer CBD-infused sparkling water, which helps to create balance in the body and clarity in the mind
3. Color-based Settings - Using color as a curation tool to showcase products arranged by hue
Industry Implications
1. Retail Industry - Integrating experiential design and color curation to engage customers and enhance brand image
2. Food and Beverage Industry - Incorporating CBD-infused beverages as a healthier alternative and offering colorful, visually appealing products
3. Technology Industry - Designing multi-sensory experiences using digital displays and other technology to share color-centric content
Color-Coordinated Shop-in-Shops
STORY at Macy’s Encourages Exploration Through Color
Rebalancing Beverage Pop-Ups
'Recess IRL' is a Temporary Space to Enjoy CBD-Infused Beverages
Promotional Afternoon Tea Gatherings
The Ritz-Carlton and Givenchy Collaborate on a Pink Pop-Up
Color-Centric Cafes
LG's Café OLED in New York City Shares Tinted Lattes & Colorful Pastries
Color-Blocked Retail
Retailers use vivid colors to give the impression of experiential design
How could your brand better employ color to draw customers in?
Overlooked Opportunity #11 - Workshop Question
Evolved Rebellion
The former Gen Xenos stereotype of teen rebellion is leveraged for new purposes
Trend - The younger Gen X micro-generation, Gen Xenos, is largely known for the rebellious Bart Simpson-esque stereotype associated with late-80s teenagehood. That spirit of rebellion has transformed into a desire to live by their own rules while balancing the responsibilities of middle age.
Insight - Consumers increasingly expect brands to be more authentic in their messaging. This is especially true of the often-ignored Generation X, whose youth stereotypes are seeing a re-emergence in pop culture, as the nostalgia cycle turns toward the 80s and 90s. This nostalgic re-emergence is invigorating the group to rally around their generational identity.
Insight - Consumers increasingly expect brands to be more authentic in their messaging. This is especially true of the often-ignored Generation X, whose youth stereotypes are seeing a re-emergence in pop culture, as the nostalgia cycle turns toward the 80s and 90s. This nostalgic re-emergence is invigorating the group to rally around their generational identity.
Trend Themes
1. Gen X Nostalgia - The resurgence of Gen X nostalgia is driving consumers' desire for authentic messaging and challenging brands to showcase their gritty, rebellious roots.
2. Bold, Fearless Advertising - Brands are increasingly using bold visual language, inspired by nostalgia and rebellion, to engage Gen X consumers and showcase those who challenge the status quo.
3. Nostalgic Escapism - Appealing to Gen-X and Boomer consumers' love of escapism, companies are using humorous and immersive mediums that transport viewers back to the 90s while promoting their services.
Industry Implications
1. Marketing & Advertising - As consumers increasingly demand authenticity, bold, fearless visual language is proving to be successful in engaging audiences, particularly Gen-X consumers.
2. Art & Culture - Nostalgic exhibits and events that spotlight memorable moments in pop culture history, like iconic 90s DJs, turbulent political events, and bold fashion, are becoming increasingly popular.
3. Insurance Providers - Insurance companies are showcasing their services in memorable ways that reflect Gen-X's rebellious, carefree attitudes. By tapping into nostalgic themes and humor, they are engaging audiences in unique ways.
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Escapist Insurance Ads
Geico's 'Bored Room' Commercial Promotes the Company's Motorcycle Plans
Anarchist Techno Exhibits
Alte Münze Berlin's 'Nineties Berlin: The 90s exhibition' is Nostalgic
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Rebellious Insurance Ads
This Progressive Insurance Commercial Rebels Against House Chores
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Fearless Alcohol Campaigns
The 'Here's to the UNs' Ballantine's Ad Celebrates Authenticity
Evolved Rebellion
The former Gen Xenos stereotype of teen rebellion is leveraged for new purposes
How can you help your adult consumer be more playful?
Overlooked Opportunity #12 - Workshop Question
Branded Quest
Revamped scavenger hunts let consumers participate in immersive brand adventures
Implications - Consumers desiring out-of-home experiences turn to brand-made games like scavenger hunts to connect more deeply with companies. Including up-leveled scavenger hunts to find physical objects, or augmented reality-based app games, consumers are reliving nostalgic games from their childhood in a modern setting. This unique marketing strategy can play an effective role in a brand’s overall image and engage consumers for extended periods of time.
Trend Themes
1. Augmented Reality Scavenger Hunts - Employing AR tech to enhance traditional scavenger hunts is becoming a popular marketing strategy for brands looking to connect more deeply with consumers and create memorable experiences.
2. Immersive Drink Branded Activations - Incorporating immersive technology and experiential marketing strategies is an effective way for consumable brands such as Gatorade to expand its reach and showcase innovative products.
3. Cannabis Scavenger Hunts - Brands in the emerging cannabis industry are using scavenger hunts as a unique way to celebrate cultural events, create brand recognition, and engage customers.
Industry Implications
1. Marketing and Advertising Industry - Employing technology such as AR and embracing experiential marketing is increasingly becoming a popular way for a wider variety of industries and verticals to create deeper consumer engagement.
2. Hospitality Industry - Scavenger hunts and immersive brand experiences can help hotels, resorts and destinations generate a memorable and personalized experience for their guests, increasing customer loyalty and driving revenue.
3. Entertainment Industry - Incorporating scavenger hunts and new forms of interactive entertainment into themed events, product launches, and cultural festivities, creates new revenue streams and drives customer engagement.
Augmented Reality Scavenger Hunts
Verizon Runs a Snapchat Contest, Relying on AR and Geolocation
Immersive Drink Branded Activations
Gatorade's SXSW Activation Features AR Tech and Secret Rooms
Augmented Reality Scavenger Hunts
Verizon's Virtual Hunt Will Reward 256 Players with an iPhone 8
Toy Car Scavenger Hunts
Hyundai's Scavenger Hunt Features Hidden Toys Throughout LA
Gold-Plated Condiment Jars
Marmite is Offering an 18 Carat Gold Jar Through an AR Scavenger Hunt
Cannabis Scavenger Hunts
Winners of the Cannabis & Coffee Scavenger Hunt Will Win Cash Prizes
Branded Quest
Revamped scavenger hunts let consumers participate in immersive brand adventures
What intangible incentives to do provide?
Overlooked Opportunity #13 - Workshop Question
Sensorial Merchandising
Product display captivates consumers through shareable emotions
Implications - With the understanding that most consumers seek out memorable experiences they can then share through social media, brands are carefully curating sensory-packed spaces that cater specifically to that desire. Through elaborately immersive visual merchandising that sparks emotions within consumers, the modern retail environment has found a way to adapt to the highly competitive digital space by playing into it.
Trend Themes
1. Sensorial Merchandising - Brands are curating immersive visual merchandising that sparks emotions, adapting to the highly competitive digital space.
2. Virtual Reality Integration - Theme parks, nail salons, and pop-up shops have begun using VR to create a more interactive and personalized experience for customers.
3. Emotion-powered Retail - Bio-analytic technology and facial coding software are used to create a multisensory and engaging shopping experience that personalizes the customer's experience.
Industry Implications
1. Retail - Sensorial merchandising, VR integration, and emotion-powered retail are transforming the retail space and enhancing the customer experience.
2. Hospitality - Virtual reality theme parks and immersive ice cream museums are introducing new and exciting attractions to the hospitality industry.
3. Beauty - Virtual reality nail salons and perfume-promoting concept spaces are revolutionizing the beauty industry by providing personalized and unique experiences for customers.
Virtual Reality Nail Salons
WAH London's New Flagship Incorporates Tech into Its Business Model
In-Mall VR Theme Parks
Landmark Entertainment is Releasing Its 'LIVE Centers' Across China
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
Perfume-Promoting Concept Spaces
An Interactive Pop-Up Will Promote the New Perfume 'Glossier You'
Sensorial Merchandising
Product display captivates consumers through shareable emotions
Are you currently providing an above-and-beyond consumer experience?
Overlooked Opportunity #14 - Workshop Question
Retail Kinship
Consumers search for retail concepts that encourage personal growth
Implications - Destination retail concepts are quickly gaining traction as consumers continue to search for communal shopping experiences. More than just a spot to "hang out," these locations are evolving to be a shared experience where consumers can also learn and discover more about the products at hand. This type of collaborative relationship between store representatives and customers suggests that community experiences can double as experiences of personal growth.
Trend Themes
1. Destination Retail - Creating retail spaces that focus on communal shopping experiences that serve as shared experiences for customers to learn and discover more about products at hand.
2. Interactive Sampling - Allowing customers to sample products before making a purchase to encourage interaction and education about local specialty products.
3. Multipurpose Venue Retailing - Designing a retail space with dual functionality that reinvents traditional notions of what retail space can be through hosting social gatherings, workshops, and combined retail and textile production.
Industry Implications
1. Community Building - Industries can build community through creating physical spaces that provide opportunities for consumers to engage and explore within a supportive environment.
2. Health Conscious Specialty Markets - Industries can cater to niche communities focused on specialty diets while providing interactive spaces for consumers to gather and share ideas.
3. Design and Home Decor - Industries can create curated and synergistic shopping experiences that combine modernity with classicism to provide consumers with stunning design and home decor.
Design Community Showrooms
The Provide Showroom in Vancouver Combines Modernity with Classicism
Communal Retail Shops
'Cornerstore' Houses Its Retail and Textile Production in One Space
Organic Community Stores
Dubai's Biorganic Health Food Shop Doubles as a Social Hub
Taste-Focused Cheese Shops
This Store Encourages Customers to Sample Products Before They Buy
Retail Kinship
Consumers search for retail concepts that encourage personal growth
What does your consumer do when they aren't using your products?
Overlooked Opportunity #15 - Workshop Question
DNA Skincare
Science overtakes aesthetic in the cosmetics industry
Implications - The rise of at-home DNA testing has impacted many industries, with skincare as the most recent addition. Companies within this space that aren't offering genetically personalized products are still leveraging DNA and bioscience to increase effectiveness. Additionally, this approach taps into the needs of the modern cosmetics consumer, who are educating themselves on the science of the industry and is seeking both education and effective products.
Trend Themes
1. Personalized Skincare - Consumers are seeking genetically personalized skincare solutions, spurring the rise of customized products.
2. DNA Repair Enzymes - More companies are leveraging DNA and bioscience with Nobel Prize-winning DNA repair enzymes to increase the effectiveness of skincare treatments.
3. Microbiome-protecting Fragrances - Fragrance companies are expanding beyond traditional scents to create customizable active perfumes that protect against skin microflora imbalances.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry is at the forefront of personalized, science-based products driven by innovation in DNA and microbiome research.
2. Digital Health - The growing trend toward at-home DNA testing is spurring innovation in the digital health industry, facilitating personalized care and self-education.
3. Fragrance - Fragrance companies are expanding their product offerings to include microbiome-protecting fragrances and customized scents based on a consumer's unique DNA microbiome map.
Personalized Skincare Platforms
'EpigenCare' Uses At-Home Tests to Suggest Tailored Solutions
Customized Functional Fragrances
Givaudan's "Active Perfumes" Protect the Skin's Microflora
Reparative Eye Balms
The 'DNA Eye Balm' Contains Nobel Prize-Winning DNA Repair Enzymes
DNA-Repairing Sunscreens
The DNA Sheer Defense Sunscreen is Powered by DNA Repair Enzymes
Pearlized Eye Gels
Beaubelle's Anti-Fatigue Eye Contour Gel Addresses Strain from Digital Devices
DNA Skincare
Science overtakes aesthetic in the cosmetics industry
What opportunities for personalization could be integrated into your offering?
Overlooked Opportunity #16 - Workshop Question
Reverse Influencer
Celebrities are tapping into hyperreality by creating social media influence
Implications - As bloggers turn into influencers and eventually transform into full-fledged celebrities, public figures who started in more traditional forms of media are looking to enter the space by aligning with Internet culture. This ties them to a hyperreal personal brand that blurs the line between public persona and the authentic self that resonates strongly with Generation Z.
Trend Themes
1. Celebrity Personal Branding - Traditional celebrities are adopting internet culture to cultivate their personal brands.
2. Humor in Digital Marketing - The incorporation of humor is becoming a popular trend in digital marketing campaigns.
3. Inclusion in Advertising - Brands are promoting messages centered around inclusivity to appeal to a broader audience.
Industry Implications
1. Entertainment Industry - Traditional celebrities are adopting digital platforms to engage with their audience and stay relevant.
2. Digital Marketing Industry - The addition of humor is a valuable strategy to improve customer engagement in digital campaigns.
3. Advertising Industry - Inclusive messages in ads promote brands with a more considerate and compassionate image.
Celebrity Selfie Editorials
Interview Magazine's #ME Issue Celebrates the Celebrity Selfie
Supermodel-Themed Messaging Stickers
'Tytymoji by Tyra Banks' is a Set of Stickers from the Model
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Laughable App-Filtered Duets
Ariana Grande and Jimmy Fallon Had Fun with Comedic Snapchat Filters
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Plant-Powered Drink Campaigns
Silk Shows How Venus Williams and DJ Khaled 'Do Plants'
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Inclusive Patriotic Campaigns
'We Are America' Allows John Cena to Explain What Being American Is
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Branded Celebrity Channels
Dwayne "The Rock" Johnson Launches A YouTube Channel for Fans
Reverse Influencer
Celebrities are tapping into hyperreality by creating social media influence
What about your brand or product could come off as disingenuous?
Overlooked Opportunity #17 - Workshop Question
Anarchist R&D
Organizations are using the power of the crowd for their own materials
Implications - The novelty of crowdsourcing as a concept is at the forefront of a few services, but only recently have brands begun implementing it into their innovation and ideation processes toward everything from products released, to brand messaging. This speaks to the true democratization of creativity in the social media age.
Trend Themes
1. Crowdsourced Innovation - Brands are using crowdsourcing to gain insights and ideas from the public for everything from naming products to creating digital billboards, democratizing creativity in the process.
2. Customer Feedback - Brands like BHüe are going beyond traditional focus groups and instead working directly with customers to develop products that fit all skin tones, offering increased customization and inclusivity.
3. Covert Marketing Campaigns - Marketing campaigns like IKEA's Wonderful Everyday contest are a way for brands to engage customers with a fun, interactive campaign while also collecting user-generated content and creating a unique experience for participants.
Industry Implications
1. Consumer Packaged Goods - Brands in this industry can use crowdsourcing and customer feedback to develop new products and packaging that resonate with their target audience and stand out in a crowded market.
2. Marketing and Advertising - Agencies and marketers can take inspiration from IKEA's covert marketing campaign to create memorable, interactive campaigns that engage customers and generate user-generated content.
3. Beauty and Cosmetics - Beauty brands like BHüe can gain valuable insights from customers to create inclusive and customizable products that cater to all skin tones, offering a point of differentiation within the industry.
Crowdsourced Cosmetic Products
BHüe Develops Products by Working Directly with Consumers
Crowdsourced Retail Photo Galleries
The IKEA Wonderful Everyday Contest Highlights User Photos
Crowdsourced Beauty Cleansers
Glossier's New Gel Cleanser Was Developed with Help from Fans
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Crowdsourced Car Ads
These New Ford Car Ads Were Created Online by Fans
Crowdsourced Beer Branding
Rhinegeist Brewing Asked for Creative Beer Names for Its New IPA
Anarchist R&D
Organizations are using the power of the crowd for their own materials
How could your brand utilize crowdsourcing to boost creativity within your innovation and ideation processes?
Overlooked Opportunity #18 - Workshop Question
AI Fulfillment Engines
IBM's Watson Order Optimizer Learns Intelligently and Makes Predictions
At NRF 2019, the National Retail Federation's Big Show, IBM introduced AI-powered innovations like the Watson Order Optimizer to support improved business performance and customer experience, especially when it comes to meeting the needs of the next generation of customers.
The AI-powered Watson Order Optimization can be integrated with IBM Order Management (OMS) is capable of learning the needs of a retailer's fulfillment network and intelligently respond to changes based on predictive models—for instance, Watson Order Optimizer is said to be able to "help increase purchase conversions by quickly adapting to seasonal fluctuations, while scaling fulfillment capacity."
As a result of implementing Watson Order Optimization, retailers are able to reduce shipping costs, improve customer delivery experiences and provide access to insights that are relevant to the behaviors and preferences of target consumers.
The AI-powered Watson Order Optimization can be integrated with IBM Order Management (OMS) is capable of learning the needs of a retailer's fulfillment network and intelligently respond to changes based on predictive models—for instance, Watson Order Optimizer is said to be able to "help increase purchase conversions by quickly adapting to seasonal fluctuations, while scaling fulfillment capacity."
As a result of implementing Watson Order Optimization, retailers are able to reduce shipping costs, improve customer delivery experiences and provide access to insights that are relevant to the behaviors and preferences of target consumers.
Jan 21st, 2019
Sources: prnewswire & ibm
Trend Themes
1. AI-powered Fulfillment - AI-powered fulfillment engines like IBM's Watson Order Optimizer are disrupting the retail industry by intelligently adapting to changes and increasing purchase conversions.
2. Predictive Analytics - The use of predictive models in fulfillment networks is disrupting the retail industry by allowing retailers to quickly adapt to seasonal fluctuations and scale fulfillment capacity.
3. Improved Customer Experiences - By implementing AI-powered fulfillment engines like Watson Order Optimization, retailers can reduce shipping costs, improve customer delivery experiences, and provide insights relevant to target consumers' behaviors and preferences.
Industry Implications
1. Retail - AI-powered fulfillment engines have the potential to disrupt the retail industry by improving business performance and customer experience.
2. Supply Chain - The integration of AI-powered fulfillment engines with order management systems has the potential to disrupt the supply chain industry by reducing shipping costs and increasing scalability.
3. Data Analytics - The use of predictive analytics in fulfillment networks has the potential to disrupt the data analytics industry by providing retailers with valuable insights into consumer behaviors and preferences.
SCORE
2.6
Popularity
Activity
Freshness
Related Examples
AI Beauty Retail Mirrors
HiMirror's Enterprise Lite and Pro Use AI to Assess One's Skin Needs
Cashierless AI Stores
San Francisco's Standard Market Offers a Seamless Shopping Experience
Mom-Centric Online Concierges
Boxed.com is Launching a "Momcierge" Exclusively for Mothers
AI Shopping Assistants
At CES 2018, Suning and Emotibot Introduced the Smart Retail Solution 'Sue'
Micro Fulfillment Centers
Takeoff is Introducing Small-Scale Automated Grocery Distributors
Tablet-Connected Shopping Carts
Focal Systems' Grocery Cart Tech Assists Consumers with AI
Repurposed Television Studios
Equinox Miracle Mile Transforms a TV Studio into an Expansive Gym
AI Browser Shopping Extensions
Shopbrain's Web Browser Extension Includes a Holiday Assistant
AI Recommendation Engines
'Recombee' is a Recommendation Plugin for Online Retailers
Colorful Ice Cream Museums
New York City is Getting Its Own Three-Story Museum of Ice Cream
Ice cream enthusiasts can now rejoice thanks to the new, three-story Museum of Ice Cream debuting in New York. The massive museum has been in the making for three years but will open this fall at 558 Broadway in SoHo.
The Instagramable museum "was born under the premise that ice cream is a universal symbol of joy, a personal pleasure, and a transportive vehicle for anyone’s imagination." It features pools of sprinkles that are ripe for jumping in and giant, colorful gummy bears. Visitors can also take pictures atop unicorns or be amazed by floating cherries and clouds.
For lovers of the sweet dessert who can't make it to the Museum of Ice Cream, you can still purchase the brand's frozen delight at Target and Safeway.
The Instagramable museum "was born under the premise that ice cream is a universal symbol of joy, a personal pleasure, and a transportive vehicle for anyone’s imagination." It features pools of sprinkles that are ripe for jumping in and giant, colorful gummy bears. Visitors can also take pictures atop unicorns or be amazed by floating cherries and clouds.
For lovers of the sweet dessert who can't make it to the Museum of Ice Cream, you can still purchase the brand's frozen delight at Target and Safeway.
Aug 23rd, 2019
Sources: luxurylaunches & museumoficecream
Trend Themes
1. Interactive Museum Experiences - Creating immersive and visually captivating experiences through interactive museums.
2. Instagrammable Attractions - Designing attractions with visually appealing elements that are perfect for social media sharing.
3. Branded Entertainment Spaces - Developing branded spaces that offer entertainment and engagement opportunities for visitors.
Industry Implications
1. Tourism and Hospitality - Opportunity to create unique tourist attractions that offer memorable experiences for visitors.
2. Food and Beverage - Innovative ways to engage consumers through themed food and beverage experiences.
3. Retail - Bringing branded experiences to retail spaces to increase customer engagement and drive foot traffic.
SCORE
5.4
Popularity
Activity
Freshness
Related Examples
Pop-Up Happiness Museums
'Happy Place' is an Experiential, Multi-Sensory, Photo-Friendly Exhibit
Co-Branded Dessert Cosmetics
Sephora and Museum of Ice Cream are Launching Collaborative Makeup
Bubble Tea Theme Parks
The Tokyo Tapioca Land Pop-Up is an Immersive Bubble Tea Experience
Immersive Candy-Themed Museums
The Museum of Candy Will Be Opening in NYC This Summer
Creamy Dessert Museums
The Museum of Ice Cream Explores the Treat's History Using Sensory
Dedicated Avocado Museums
'The Cado' is a Pop-Up Museum Solely Dedicated to California Avocados
Ice Cream-Inspired Chocolates
Compartés Created a Museum Chocolate for the Museum of Ice Cream
Museum-Created Ice Cream Pints
Museum of Ice Cream's 'The Pint Shop' Introduces Signature Flavors
Museum-Worthy Frozen Pints
The Museum of Ice Cream is Now Selling Its Colorful Pints at Target
In-Store Meditation Spaces
Lululemon Opened an Area for 'Mindfulosophy' Within Its NYC Store
A growing consumer desire for peace of mind has created a heightened demand for all sorts of meditation spaces, including everything from mobile booths to dedicated meditation studios. Now, Lululemon—a Canadian activewear brand that is synonymous with yoga—has launched its first-ever 'Mindfulosophy' space.
Inside of its new 8,000 square foot store on NYC's Fifth Avenue, Lululemon carved out a concept space for visitors to "experience yoga in a different way—off the mat, through meditation." Via headphones, visitors are able to tune into guided meditations recorded by Lululemon’s director of mindful performance Danielle Nagel and Tom Waller, who leads the brand's Whitespace Innovation Lab.
While Lululemon regularly offers in-store yoga sessions at its retail stores, Mindfulosophy offers a new way for consumers to partake in a mindfulness practice, even in the midst of one of the busiest cities on the planet.
Inside of its new 8,000 square foot store on NYC's Fifth Avenue, Lululemon carved out a concept space for visitors to "experience yoga in a different way—off the mat, through meditation." Via headphones, visitors are able to tune into guided meditations recorded by Lululemon’s director of mindful performance Danielle Nagel and Tom Waller, who leads the brand's Whitespace Innovation Lab.
While Lululemon regularly offers in-store yoga sessions at its retail stores, Mindfulosophy offers a new way for consumers to partake in a mindfulness practice, even in the midst of one of the busiest cities on the planet.
Jul 22nd, 2017
Sources: wellandgood & info.lululemon
Trend Themes
1. In-store Meditation Spaces - Opportunities for retail spaces to expand their customer experience and offer a unique mindfulness practice.
2. Guided Meditation - Growing demand for headphones and other tools that allow people to practice meditation in a variety of locations.
3. Mindful Retail - Increased interest in creating a more holistic shopping experience that includes wellness practices and mindfulness.
Industry Implications
1. Retail - Opportunities for stores to attract new customers and differentiate themselves by offering in-store meditation spaces.
2. Wellness - Growing market for tools and services that support mindfulness practices, including guided meditation recordings.
3. Tech - Opportunities to create new tools and apps that support in-store meditation and mindfulness practice.
SCORE
6.3
Popularity
Activity
Freshness
Related Examples
Yoga Store Coffee Bars
The Neat Café is Located Inside lululemon’s European Flagship Store
Reengineered Sports Bras
This Lululemon Bra is Made with Soft, Sweat-Wicking 'Ultralu' Fabric
Menswear-Only Activewear Shops
'The Local' is a lululemon Concept Store That Only Sells Menswear
Reversible Bomber Jackets
Lululemon Recreated a Classic Bomber Jacket with a Focus on Versatility
One-Day Athletic Festivals
Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More
Mobile Meditation Buses
Lululemon is Inspiring Calm in the City with 'Meditation Om The Move'
Patriotic Athletic Shirts
Lululemon is Celebrating Canada's 150th with Special-Edition Shirts
Canine Bus Tours
Pet Insurance Provider 'More Than' Created the 'K9' City Tour Bus for Dogs
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Active Teen Decor
Lululemon's ivivva Brand and PBteen Collaborated on Teen Home Decor
Kid-Made Custom Lip Balms
This Entrepreneur Kids Club Sold Lip Balms During the Winter Season
Broadalbin-Perth Intermediate School's Entrepreneur Kids Club launched a project that saw students create custom lip balms to sell during the winter holiday season. The initiative prepared the youngsters for a life in business. The 12-membered club did what can be considered market research in the school environment. Once they had settled on the need for the custom lip balms, they "brainstormed flavors, settled on a design, color scheme and researched 12 to 15 different lip balm production companies."
The color palette and flavors were coordinated with the design of Broadalbin-Perth's core values. From 'Courageous Berry' to 'Cotton Candy,' the club ordered 2,500 custom lip balms and prior to Valentine's Day, they have sold about 800.
The color palette and flavors were coordinated with the design of Broadalbin-Perth's core values. From 'Courageous Berry' to 'Cotton Candy,' the club ordered 2,500 custom lip balms and prior to Valentine's Day, they have sold about 800.
Mar 13th, 2020
Sources: fultoncountyexpress
Trend Themes
1. Customizable Lip Balms - The demand for unique and personalized products offers an opportunity for businesses to offer customizable lip balms.
2. Student Entrepreneurship - The growing interest in encouraging entrepreneurship in young students indicates a potential market for programs that teach business skills.
3. Market Research in Schools - Education-based market research initiatives can empower students to take charge of their own educational tools and supplies.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can capitalize on the trend of customizable and personalized lip balms.
2. Education - The education industry can benefit from market research initiatives in schools that offer valuable data on student demand for education tools and supplies.
3. Youth Programs - The rise of youth entrepreneurship programs and clubs creates a market for products and services that cater to young entrepreneurs.
SCORE
5.3
Popularity
Activity
Freshness
Related Examples
Subscription-Based STEM Toys
Amazon's New STEM Club Toys Teach Kids Valuable Skills
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Learning Skills for Employability
An Interview with Jennifer Flanagan, CEO of Actua
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Creative Gen Z-Targeted App Ads
Gatorade's #ThisHighlight Campaign Focuses on Social Presence
Children's Daily Exercise Programs
The Daily Mile Promotes Kids Activity and Will Launch in the US
Sustainable School Lunch Clubs
The 'Real Food Lunch Club' Offers Healthy, Delicious Meals Daily
Reimagined School Cafeteria Programs
Sweetgreens & FoodCorps Advocate for Healthy Cafeterias
Award-Winning Student-Led Broadcasts
CR Sports is a Team of Columbia River High School Students
Wooden Coin-Based Loyalty Initiatives
The Innisfil Farmers’ Market Used Wooden Coins as Currency
Expansive Back-to-School Sales
Macy's Has Curated a Range of School-Ready Goods for the Fall
Limited Inventory Bookstores
This Niche Bookstore Only Stocks One Title at a Time
'Morioka Shoten' is a niche bookstore that one stocks one title at a time. While many people appreciate a wide variety of choices, sometimes it can be difficult to narrow down what to read. This unique bookstore combats decision fatigue by narrowing down the amount of choices available.
The bookstore is located in Ginza, Tokyo and is run by Yoshiyuki Morioka. Morioka who wanted to open a dedicated space to showcase and celebrate one book at a time. While many books go unnoticed in traditional libraries, Morioka Shoten ensures that each book receives the attention it deserves. Each week, the niche bookstore displays a new title along with pieces of art that relate to the theme of the book. The minimalist display draws attention to the book itself and highlights the importance of the story.
The unique bookstore provides a new way for consumers to discover new literature.
The bookstore is located in Ginza, Tokyo and is run by Yoshiyuki Morioka. Morioka who wanted to open a dedicated space to showcase and celebrate one book at a time. While many books go unnoticed in traditional libraries, Morioka Shoten ensures that each book receives the attention it deserves. Each week, the niche bookstore displays a new title along with pieces of art that relate to the theme of the book. The minimalist display draws attention to the book itself and highlights the importance of the story.
The unique bookstore provides a new way for consumers to discover new literature.
Sep 5th, 2015
Trend Themes
1. Niche Bookstores - Opportunity to open more niche bookstores that specialize in only one title at a time in major cities globally.
2. Minimalist Marketing - Opportunity for marketers to use minimalist displays to offer unique experiences that highlight the importance of a concept in a specific location.
3. Curated Content - Opportunity to curate content in libraries or other locations that emphasizes one title or piece of work at a time.
Industry Implications
1. Bookstores - Opportunity for bookstores to differentiate themselves and offer unique experiences for consumers in the face of online competition.
2. Marketing - Opportunity for marketers to use minimalist displays to offer unique brand experiences that highlight the importance of a product or service in a specific location.
3. Libraries - Opportunity for libraries to offer unique experiences in line with Morioka Shoten's model, which emphasizes the importance of individual works.
SCORE
2.9
Popularity
Activity
Freshness
Related Examples
Swiveling Bookshelf Entrances
The Da Vila Bookstore by Isay Weinfeld Looks Like a Secret Entrance
Industrial Bookstore Pop-Ups
These Sustainable Retail Displays Are Made from Scaffolding
Illustrious Bookstore Displays
This Clever Bookstore Merchandising is Delightfully Detailed
Hybrid Bookstore Hotels
Book and Bed Tokyo Introduces a New Play on 'B&B' Accomodations
Experiential Bookstore Vacations
The Open Book Airbnb Lets You Stay and Work at a Bookstore
Booze-Bartering Bookstores
Molasses Books in New York Lets You Trade Books For Beer
Color-Coordinated Libraries (UPDATE)
The Saraiva Bookstore is Organized to Invite Users to Browse
Ultra Hip Parisian Bookstore
Cool Hang Out
Revamped Asian Bookstores
This Page One Bookstore in Hong Kong Features Experiential Spaces
Smartwatch-Integrated Fitness Apps
Strava Fitness App Can Now Send Data to the Users Apple Watch
The Strava fitness app now has the ability to sync data from workouts to the user's Apple watch, due to integration with Apple Health. The compatibility features also mean that data from the Strava fitness app can be sent to an Apple Watch. Data syncing with Strava can be from up to a maximum of 30 days old, and users can also select workouts they would like to share, and even include photos and titles.
The added compatibility features could be popular among physically active Apple users, as it means that workout data can be shared across multiple platforms. This will ensure users will be able to easily track their fitness goals and progress.
The added compatibility features could be popular among physically active Apple users, as it means that workout data can be shared across multiple platforms. This will ensure users will be able to easily track their fitness goals and progress.
Feb 21st, 2020
Trend Themes
1. Smartwatch Fitness Tracking - Integration between fitness apps and smartwatches presents an opportunity for seamless tracking of workout data.
2. Cross-platform Data Sharing - The ability to share workout data across multiple platforms enables users to easily manage and track their fitness progress.
3. Enhanced Workouts with Photos - The integration of photos and titles with workout data offers an opportunity to create a more engaging and personalized fitness experience.
Industry Implications
1. Fitness App Development - Developing and integrating fitness apps with smartwatches can enhance user engagement and expand market reach.
2. Wearable Technology - The integration of fitness apps with smartwatches highlights the potential for growth in the wearable technology industry.
3. Digital Health and Wellness - The ability to seamlessly track and share workout data contributes to the advancement of digital health and wellness solutions.
SCORE
2.9
Popularity
Activity
Freshness
Related Examples
Fitness Guru Athleisure Brands
Tracy Anderson is Launching a Line of Fitness Apparel with Barneys
Actor-Approved Fitness Apps
The 'Centr' App Connects Users to Chris Hemsworth's Team
Digital Health Management Platforms
Meum by iCarbonX Monitors Health Status and Predicts Trends
AI-Personalized Workouts
The Body by Simone App Has AI Create Custom Nutrition & Fitness Plans
Frequently Updated Fitness Applications
Aaptiv Ensures Users Meet Their Fitness Goals Year-Round
Rewarding Fitness App Programs
The New Apple Watch Connected Rewards Users for Working Out
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AI Fitness Chatbots
Butterfly Coach's Digital Trainer Tailors Routines to Individual Users
Audio Fitness Programs
Audible is Introducing Fitness and Meditation Programs Aimed at Beginners
Gym-Oriented Podcast Apps
The 'Shift' Fitness App Plays Podcasts as You Rest Between Sets
High-Tech Tag Games
Tag Team Inc. is Reinventing Laser Tag with 3D-Printed Weapons, AI and Drones
Tag Team Inc. is a start-up based out of Singapore that is on a mission to reinvent the game of laser tag with the latest, cutting-edge technologies. Although there are plenty of technologies that are powered by artificial intelligence, 3D printing and drones, a game of laser tag from Tag Team features all of the above.
An interactive Mixed Reality tag game involves next-level challenges, such as flying drones that attempt to shoot players. These opponents can be defeated if a team works together and collectively manages to shoot the infrared-sensitive drone 20 times.
Other high-tech elements to gameplay include reinvented weapons like swords and bows, which may also be used to take down enemies.
An interactive Mixed Reality tag game involves next-level challenges, such as flying drones that attempt to shoot players. These opponents can be defeated if a team works together and collectively manages to shoot the infrared-sensitive drone 20 times.
Other high-tech elements to gameplay include reinvented weapons like swords and bows, which may also be used to take down enemies.
Jul 5th, 2017
Trend Themes
1. Mixed Reality Tag Games - New mixed reality tag games offer an opportunity to integrate advanced technologies and gamification.
2. 3D Printing in Gaming - 3D printing creates opportunities to design customized weapons for gaming experiences.
3. AI and Drones in Gaming - Integrating AI and drones in gaming experiences creates unique and exciting gameplay possibilities.
Industry Implications
1. Gaming Industry - New mixed reality tag games offer a new and exciting offering for the gaming industry that can incorporate advanced technologies and engage players in novel ways.
2. Robotics Industry - The use of drones in mixed reality tag games creates opportunities for the robotics industry to explore and develop more advanced and sophisticated drone technologies for recreational use.
3. Additive Manufacturing Industry - The opportunities to design and manufacture customized weapons for gaming experiences offer great potential for the additive manufacturing industry to explore novel applications in the gaming industry.
SCORE
5.9
Popularity
Activity
Freshness
Related Examples
Simulated Rainforest Hotels
Rosemont Hotel and Residences Will Offer Artificial Forests to Explore
Immersive Archery Tag Experiences
Playmaker U's Archery Tag Games are Adventurous and Engaging
Hybrid Laser Tag Games
The 'Lazer Zoo' Event Combines Brunch and Laser Tag into One Experience
Zombie Laser Tag Games
This Event Combines Laser Tag and Zombie Hunting into One
Wearable Gaming Platforms
The SuperSuit Takes Laser Tag Gear to New, Smart and Heroic Heights
Family-Friendly Laser Tag Activities
Laser City Specializes in Kid-Friendly Competitive Gaming
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Laser Tag Smartphone Apps
The Father.IO App Turns Your Smartphone Into a Laser Tag Gun
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Infrared Laser Games
The Father.IO Laser Tag Game Uses Augmented Reality Technology
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App-Inspired Laser Tag Games
This Event Brought Bubble Witch 3 Saga to Life Through Laser Tag
Fast Beauty Maker Labs
The Essence Maker Shop Invited Fans to Co-Create Products In-Store
The Essence Maker Shop was a consumer engagement-focused pop-up recently hosted by the fast beauty brand in its home country of Germany. Launched in the country's capital, Berlin, the charming experience allowed brand fans to co-create and customize a variety of products. Inspired by the DIY movement and the spirit of the youthful brand, the pop-up experience featured lab coats for the attendees to wear as they traveled between stations.
The experience allowed individuals to explore flavors, colors and textures, creating a product of their liking. Given the experimental nature of the beauty world in the age of tutorial videos, the Essence Maker Shop is the perfect campaign to connect with customers in the spirit of exploration and experimentation that drives the online beauty community forward.
The experience allowed individuals to explore flavors, colors and textures, creating a product of their liking. Given the experimental nature of the beauty world in the age of tutorial videos, the Essence Maker Shop is the perfect campaign to connect with customers in the spirit of exploration and experimentation that drives the online beauty community forward.
Jun 14th, 2017
Sources: retaildesignblog.net
Trend Themes
1. Consumer Engagement-focused Pop-ups - Creating interactive and immersive experiences that allow customers to co-create and customize products in-store.
2. DIY Beauty Movement - Embracing the trend of consumers actively participating in the creation of their own beauty products.
3. Experimental Beauty Exploration - Encouraging customers to explore new flavors, colors, and textures in the beauty world through hands-on experiences.
Industry Implications
1. Beauty and Cosmetics - Incorporating interactive and customizable experiences in brick-and-mortar stores to engage customers and foster brand loyalty.
2. Retail - Creating pop-up shops and in-store activations that provide customers with unique, immersive experiences that drive brand engagement.
3. Consumer Goods - Adapting to the growing trend of consumer co-creation by offering customizable products and experiences that cater to individual preferences.
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Related Examples
Pop-Up Makeup Boutiques
H&M's Temporary Beauty Space Celebrates Its New Makeup Line
Enchanting Movie Popups
Toronto's Alice Through The Looking Glass Activation is Whimsical
Wholesome Beauty Popups
The Amina's SkinCare Boutique Boasts Rustic Product Displays
Female Superhero Children's Pop-Ups
The Powerpuff Girls Emporium Offers an Immersive Experience
Asian Beauty Product Tours
The LANEIGE BB Cushion Was Promoted with Help from Young Influencers
Halloween Makeover Salons
Giffgaff's Pop-Up Salon Offers Halloween Hair and Makeup Looks
Kid-Friendly Pop-Up Spas
The My Little Pony Spa in NYC Offers Makeup, Hair and Manicure Packages
Barre Workout Promotions
Barre Code Offers Patrons Free Classes Before its Doors Open
Monsterous Makeover Pop-Ups
Haribo's Halloween Academy Helps Adults Dress Up with Monster Makeup
Menswear Brand Cafes
The Frank & Oak Toronto Flagship Houses Cafe St Viateur
Cafe St Viateur is a quaint coffee bar hidden within the Frank & Oak Toronto flagship store. The clever inclusion of a sleek espresso bar serving up premium Portland roasts from Stumptown establishes the retail location as a cultural hub with much more to offer than the average retail experience, repositioning Frank & Oak as a lifestyle brand as well. In addition to its cafe at the front of the shop, the Frank & Oak Toronto boutique boasts a barbershop at the back.
The aptly located Cafe St Viateur within the Frank & Oak Toronto flagship store is a clever way for the brand to expand its reach. By partnering with Stumptown Roasters, a cult coffee brand based in Oregon, Frank & Oak is able to establish itself as a well-rounded brand in-tune with not only menswear, but also culinary and specialty coffee culture.
The aptly located Cafe St Viateur within the Frank & Oak Toronto flagship store is a clever way for the brand to expand its reach. By partnering with Stumptown Roasters, a cult coffee brand based in Oregon, Frank & Oak is able to establish itself as a well-rounded brand in-tune with not only menswear, but also culinary and specialty coffee culture.
Apr 29th, 2015
Sources: sprudge & frankandoak
Trend Themes
1. Retail-food Fusion - The trend of combining retail and food experiences allows brands to create unique and immersive consumer experiences.
2. Lifestyle Branding - Companies can reposition themselves as lifestyle brands by offering complementary products or services that align with their target audience's interests and values.
3. Partnership Marketing - Collaborating with established and respected brands in different industries can help businesses expand their reach and tap into new customer segments.
Industry Implications
1. Fashion Retail - Fashion brands can integrate food and beverage offerings in their stores to create an innovative and memorable shopping experience.
2. Culinary - Cafes and restaurants can partner with retail brands to attract new customers and offer a unique dining experience in unusual settings.
3. Specialty Coffee - Coffee roasters and specialty coffee brands can collaborate with fashion retailers to gain exposure to new audiences and tap into the lifestyle brand trend.
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Related Examples
Hybrid Barbershop Cafes
Hurwundeki in London Serves Homemade Food and Affordable Haircuts
Kaleidoscopic Cafe Interiors
This Stunning Madrid Cafe Features an Oceanic Color Palate
Tiny Geometrical Cafes
This New Coffee Shop in Paris is an Expansion of the City's Java Scene
Understated Surf Boutiques
The New Saturdays Surf Osaka Flagship is Upscale Beach Retail
Subterranean Espresso Bars
This Toronto Espresso Bar is Located in the City's Underground PATH
Iconic Department Store Cafes
Cafe Cuillier Inside Galleries Lafayette is Perfectly Parisian
Literary Retail Takeovers
The Sonia Rykiel Flagship in Paris Has Been Transformed into a Library
Bike Factory Cafes
Heritage Bicycles in Chicago is Part Bike Shop and Part Coffeeshop
Members-Only Coffee Bars
This North London Coffee Shop Sits Within a Coworking Club
Edible Organic Gardens
Bayless Organic Gardens Focuses on Creating Sustainable Urban Food
Chef Rick Bayless created the 'Bayless Organic Gardens' and it highlights progressive approaches to growing food. He creates a selection of menu items that stem from his culinary approach of urban food production and preserving organic freshness.
Located in Chicago, guests are able to take a tour of his luscious edible organic garden, measuring out to be 1,000 square feet. It features 13 raised planter beds that grow herbs, edible flowers, and salad greens, all of which directly go straight to Chef Rick's restaurants. The garden beds grow for 8 months throughout the year, which actively produce 250 pounds of herbs, 100 pounds of butternut squash, 700 pounds of salad greens, and 65,000 edible flowers. During the colder seasons, the production takes its course indoors in a heated greenhouse.
Located in Chicago, guests are able to take a tour of his luscious edible organic garden, measuring out to be 1,000 square feet. It features 13 raised planter beds that grow herbs, edible flowers, and salad greens, all of which directly go straight to Chef Rick's restaurants. The garden beds grow for 8 months throughout the year, which actively produce 250 pounds of herbs, 100 pounds of butternut squash, 700 pounds of salad greens, and 65,000 edible flowers. During the colder seasons, the production takes its course indoors in a heated greenhouse.
May 16th, 2019
Sources: rickbayless & rickbayless
Trend Themes
1. Sustainable Urban Food - The trend of sustainable urban food production opens up opportunities for innovative approaches to growing and preserving organic freshness.
2. Edible Organic Gardens - The trend of creating edible organic gardens provides opportunities for businesses to offer unique experiences and farm-to-table concepts.
3. Urban Farming - The trend of urban farming presents disruptive innovation opportunities in terms of maximizing space and efficiency for food production in cities.
Industry Implications
1. Restaurant and Hospitality - The restaurant and hospitality industry can benefit from incorporating edible organic gardens into their establishments to provide fresh, locally-sourced ingredients for their menus.
2. Agriculture and Farming - The agriculture and farming industry can explore new methods and technologies to support sustainable urban food production and meet the growing demand for organic food.
3. Eco-tourism - The eco-tourism industry can tap into the trend of edible organic gardens by offering tours and experiences at urban farms, attracting visitors interested in sustainable food practices.
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Related Examples
Pureed Meal Kits
Hormel Health Labs' THICK & EASY Meals Support Those with Swallowing Disorders
Chef-Inspired Baby Foods
Yumi's Chef Series Features Meals by James Beard Award-Winning Chefs
Quick-Cooking Meal Kits
Sun Basket's 'Quick & Easy' Meals Can Be Made in Just 20 Minutes
Plant-Based Balanced Meals
The Sun Basket Mediterranean Meals are Made with Premium Ingredients
Pizza Pairing Wines
Grapest Wines & Co.'s Pizza Wine is Meant to Be Enjoyed with a Slice
Authentically Produced Feta Cheese
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Low-Carb Noddle Bowls
Noodles & Company's New Zucchini Shrimp Scampi is a Low-Carb Option
Avocado-Stuffed Spring Rolls
P.F. Chang's is Serving Up Crispy Avocado Spring Rolls This Spring
Premium Sous Vide Chicken
Sam's Club is Set to Distribute Premium Poultry by NAKED TRUTH
Nostalgic 90s Candles
Otherland's Carefree 90s Candles Revisit a Past Decade
Otherland is introducing a trio of limited-edition candles called the Carefree 90s, which is immensely nostalgic and looks back on 90s pop culture. Now that a new decade has been introduced with the start of 2020, nostalgia is at an all-time high for the past and Otherland is paying tribute to the 1990s with a collection that includes candles in three scents: Blue Jean Baby, Dreamlight and Glosspop. While Blue Jean Baby unites the aromas of white musk, mimosa flower and washed denim, Glosspop boasts the scent of hard candy, frosted rose and strawberry gloss, which is described as "the scent soundtrack of your girl gang sleepovers."
The candles in the collection all boast pastel-colored packaging and can be purchased individually or as part of a three-pack.
The candles in the collection all boast pastel-colored packaging and can be purchased individually or as part of a three-pack.
Feb 10th, 2020
Trend Themes
1. Nostalgic 90s - Opportunity for brands to create products that tap into the nostalgia of the 90s and evoke a sense of familiarity and comfort.
2. Limited-edition Candles - Brands can explore the concept of limited-edition candles to create a sense of exclusivity and drive consumer excitement and demand.
3. Nostalgia Marketing - Opportunity for marketers to leverage nostalgia as a powerful tool to connect with consumers on an emotional level and build brand loyalty.
Industry Implications
1. Home Fragrance - The home fragrance industry can embrace the trend of nostalgic 90s candles to create unique scented products that resonate with consumers seeking a trip down memory lane.
2. E-commerce - E-commerce platforms can capitalize on the trend of limited-edition candles by partnering with brands to create exclusive online collections that drive online sales and customer engagement.
3. Marketing & Advertising - Marketing and advertising agencies can incorporate nostalgia marketing strategies to help brands effectively communicate with their target audience and evoke positive emotions associated with the 90s.
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Related Examples
Unique Candle Scent Samplers
Otherland Offers a Collection of Five Coasters That are Scented
Provokingly Empowering Candles
This Daring Goop Candle Went Viral and It Sold Out Very Quickly
Plastic-Free Plantable Candles
These Eco-Friendly Candles Come with Seed-Infused Paper
Tennis-Themed Candles
The Otherland's Matchpoint Candle Was Re-Released in Time for the U.S. Open
Valentine's Day E-Commerce Guides
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Retractable Flameless Candles
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Responsibly-Sourced Home Fragrances
BOTANICA by Air Wick is a New Generation of Home Fragrances
Complimentary Candle Delivery Promotions
This Deliveroo Food Delivery Promotion is Aromatic
Romantically Beautiful Crystal Candles
The Tiny Bandit Crystal Candle is a "Modern Aphrodisiac"
Ageless Beauty Portraits
The September Issues' Gucci Beauty: 60+ Story Features Models 60 and Over
The September Issues' 'Gucci Beauty: 60+' editorial is ageless and boundary-breaking. The story features models that are all 60 and over and promotes inclusivity while rejecting outdated beauty standards.
The editorial is photographed by Kelia Anne and spotlights a selection of luxury Gucci Beauty products. These cosmetics include the luxury brand's limited-edition Rouge à Lèvres lipsticks and its recent Memoire fragrance.
Capturing the bold signature aesthetic of Gucci's head designer Alessandro Michele, the series celebrates individuality. Its diverse cast of models proves that beauty has no age and challenges the fashion industry's definition of youthfulness. No stranger to subversive marketing, Gucci made waves last year with a lipstick ad featuring imperfectly perfect smiles, making this series another inspiring visual project that is associated with the label.
The editorial is photographed by Kelia Anne and spotlights a selection of luxury Gucci Beauty products. These cosmetics include the luxury brand's limited-edition Rouge à Lèvres lipsticks and its recent Memoire fragrance.
Capturing the bold signature aesthetic of Gucci's head designer Alessandro Michele, the series celebrates individuality. Its diverse cast of models proves that beauty has no age and challenges the fashion industry's definition of youthfulness. No stranger to subversive marketing, Gucci made waves last year with a lipstick ad featuring imperfectly perfect smiles, making this series another inspiring visual project that is associated with the label.
Jan 28th, 2020
Sources: theseptemberissues & kelianne
Trend Themes
1. Ageless Beauty - The September Issues' 'Gucci Beauty: 60+' editorial challenges beauty standards and promotes inclusivity with models over 60.
2. Inclusive Fashion - The use of models over 60 in the Gucci Beauty editorial challenges the fashion industry's definition of youthfulness and promotes diversity.
3. Subversive Marketing - Gucci's use of unconventional models in their beauty editorial, like their previous imperfect smiles campaign, disrupts traditional marketing strategies.
Industry Implications
1. Beauty - The Gucci Beauty editorial showcases the brand's cosmetics, such as their limited-edition lipsticks and fragrance, to appeal to consumers interested in ageless beauty.
2. Fashion - The fashion industry can learn from Gucci's inclusive approach and incorporate models of all ages and sizes in their campaigns to challenge beauty standards.
3. Marketing - Gucci's subversive marketing tactics in their beauty campaigns open up opportunities for other brands to think outside the box and challenge conventional marketing strategies.
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Related Examples
Disney-Inspired Celebratory High Fashion
Gucci Unveils a Capsule for CNY with Disney Motifs
Luxury Vintage Fashion Pop-Ups
Treasures of NYC's Pop-Up is Intended to Resemble a Gritty Street
Ultra-Stylish Retro Windbreakers
Gucci's Graphic-Print Sports Jacket Mixes a Plethora of Symbols
Art Event Sneaker Launches
The Gucci Tennis 1977 is Released During Art Basel Miami
Luxury Floral Tote Bags
Gucci Partners with Comme Des Garçons to Launch a Limited-Edition Tote
Celebratory Cartoon-Covered Couture
The Latest Disney x Gucci Collaboration is Playful
Lavish Footwear Editorials
This Lookbook Pays Homage to a Pair of 80s-Inspired Gucci Sneakers
Vintage-Inspired Luxe Tracksuits
Gucci Designs a Heavily Patterned
Luxurious Loungewear Apparel
Olivia von Halle's Club Tropicana AW19 Range Recently Launched
Match-Up Game Loyalty Initiatives
Casey's General Store Boasts a Playful March Madness Promotion
Casey's General Store is taking advantage of the concept of gamification with its March Madness-themed rewards program that is based around a match-up game. The initiative will definitely capture consumer attention as it will allow guests to vote on one-on-one matchups. The tournament is bracket-based and will pin brands against one another. For example, one round might have guests decide which they prefer—Coke or Mtn Dew. Naturally, the match-up game will eventually lead to a championship round. With each vote they cast in the March Madness match-up game, consumers unlock special offers at Casey's General Stores such as "buy one, get one half-off pizza deal."
The entertaining March Madness rewards program is set to last until March 16th and consumers can participate through Casey's website, mobile app, and social media profiles.
The entertaining March Madness rewards program is set to last until March 16th and consumers can participate through Casey's website, mobile app, and social media profiles.
Mar 10th, 2020
Trend Themes
1. Gamification-based Promotions - Businesses can incorporate gamification to attract and engage consumers in promotions and loyalty programs.
2. Interactive Brand Matchups - Taking advantage of customers' brand preference can help businesses promote their products effectively through interactive match-up games.
3. Mobile and Social Media Integration - Businesses can leverage the widespread use of mobile devices and social media platforms to engage with and reward their customers.
Industry Implications
1. Retail - Retailers can use interactive promotions and loyalty programs to attract and retain customers, increase sales and brand loyalty.
2. Food and Beverage - Using gamification in food and beverage promotions can help businesses effectively promote their products and drive sales, while attracting younger audiences.
3. Marketing and Advertising - To stay competitive, marketing and advertising agencies can incorporate gamification and interactive elements in their promotional strategies for clients.
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Related Examples
Connected Cheese Packaging
This Kraft Cheese Packaging Shares Savings, Recipes & More with a Tap
Story-Driven Motivation Wearables
The Kyn Wellness Watch Inspires Task Completion with Adventure
Gamer Reward Soda Promotions
The Mountain Dew Call of Duty: Modern Warfare Promotion is Rewarding
Convenience Retailer AR Quests
7-Eleven is Promoting Pokémon: Detective Pikachu with Experiences
Seasonal QSR Game Promos
The Burger King Winter Whopperland Promotion is Here for the Holidays
Free Post-Event Transportation
Los Angeles Rams Fans Were Granted Free Uber Rides After the Game
Collaborative Mobile-Focused eSports Leagues
iLeague is Being Launched by iCandy and Emerge
Kindness-Promoting Mobile Games
Kerbside Kindness Allows People to Find Kindness Card Rewards
Branded AR Snack Games
The 'Cheetos Find Four' Memory Game Can be Played in the 7Rewards App
Bread-Themed Hotel Rooms
Hotels.com Launched the 'Bread & Breakfast' Suite Curated for Carb-Lovers
Carb-lovers can now fulfill their dream of staying instead of a bakery thanks to the new bread-themed hotel room by Hotels.com: the 'Bread & Breakfast' suite. This unique room is located in New York City's iconic Refinery Hotel and will officially open Friday, January 17th (also known as 'National Ditch Your Resolution Day') until January 31.
This carb-infused wonderland is filled with the aroma of freshly baked goods and features a minibar with a bakery case, a stockpile of assorted pastries, and a bespoke toaster. For those who prefer breakfast-themed carbs, the Bread & Breakfast suite also includes a cereal bar, fresh bagels, a donut wall, all with butter, jam, and cream cheese as additional condiments. If you're craving more than these delicacies listed above, guests all have a $100 credit for a carefully curated room service menu.
The Bread & Breakfast suite also includes some novelty decor including croissant pillows, toast-shaped headboard -- dubbed a breadboard -- and a customized, take-home robe with the word "Carbivore" embroidered on it.
This carb-infused wonderland is filled with the aroma of freshly baked goods and features a minibar with a bakery case, a stockpile of assorted pastries, and a bespoke toaster. For those who prefer breakfast-themed carbs, the Bread & Breakfast suite also includes a cereal bar, fresh bagels, a donut wall, all with butter, jam, and cream cheese as additional condiments. If you're craving more than these delicacies listed above, guests all have a $100 credit for a carefully curated room service menu.
The Bread & Breakfast suite also includes some novelty decor including croissant pillows, toast-shaped headboard -- dubbed a breadboard -- and a customized, take-home robe with the word "Carbivore" embroidered on it.
Jan 14th, 2020
Trend Themes
1. Bread-themed Hotel Rooms - Disruptive Innovation Opportunity: There is an opportunity for hotels to create unique and themed accommodations that cater to specific niche interests, such as food lovers and carb enthusiasts.
2. Cereal Bars in Hotel Rooms - Disruptive Innovation Opportunity: Hotels can incorporate cereal bars into their rooms to offer guests a variety of options for a quick and convenient breakfast.
3. Customized Hotel Room Decor - Disruptive Innovation Opportunity: Hotels can offer personalized and unique decor options in their rooms to enhance the guest experience and create a memorable stay.
Industry Implications
1. Hospitality and Tourism - Disruptive Innovation Opportunity: The hospitality industry can take advantage of themed hotel rooms and unique amenities to attract customers and differentiate themselves from competitors.
2. Food and Beverage - Disruptive Innovation Opportunity: The food and beverage industry can explore partnerships with hotels to provide specialty products and experiences, such as bakery items and customized menus.
3. Textiles and Apparel - Disruptive Innovation Opportunity: The textiles and apparel industry can collaborate with hotels to design and produce custom-made robes and other personalized items for guests.
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Related Examples
Vibrant '90s-Themed Hotels
Hotels.com's Lisa Frank Flat is the Perfect Retreat for '90s Fans
Antimicrobial Bedding Cocoons
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Monstrous Hotel Suites
The Monster Suite Pays Homage to Guillermo del Toro
Half-and-Half Hotel Rooms
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Branded Wedding Vows
Hotels.com is Exchanging a Honeymoon for a Couple's #HotelsSponConVows
Entertainment-Themed Hotels
The WB Abu Dhabi will Open on Yah Island in 2021
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Influencer-Inspired Travel Campaigns
Hotels.com's #MyDream Shows "Hate-Liking" on Social Media
Premium Banking Releases
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Pool Toy Sanctuaries
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Branded CrossFit Challenges
Reebok's NANO BOX BATTLE celebrated the release of the Nano 7
To celebrate the release of its new CrossFit-specific running shoes, Reebok hosted a NANO BOX BATTLE at its Reebok Fithub in King's Road. Not only did the event give consumers a chance to come out and test the new Nano 7 sneakers, but it also gave CrossFit fans a chance to socialize with other fitness-enthusiasts.
Reebok's NANO BOX BATTLE was held on January 13th at the Reebok Fithub in King's Road. The event was designed as a box battle for CrossFit lovers, where each contestant would be outfitted with the new Nano 7 shoes. Reebok Brand Ambassadors offered tips and advice throughout the competition and even hosted an additional 'Power Your Progress' challenge. Throughout the event, a DJ blasted high-energy music to keep the athletes going and healthy food and drinks were served for those who needed to refuel.
With branded vouchers and exclusive Nano 7 T-shirts up for grabs, the event provided a fun way for CrossFit fans to engage with the Reebok brand.
Reebok's NANO BOX BATTLE was held on January 13th at the Reebok Fithub in King's Road. The event was designed as a box battle for CrossFit lovers, where each contestant would be outfitted with the new Nano 7 shoes. Reebok Brand Ambassadors offered tips and advice throughout the competition and even hosted an additional 'Power Your Progress' challenge. Throughout the event, a DJ blasted high-energy music to keep the athletes going and healthy food and drinks were served for those who needed to refuel.
With branded vouchers and exclusive Nano 7 T-shirts up for grabs, the event provided a fun way for CrossFit fans to engage with the Reebok brand.
Jan 19th, 2017
Sources: list & eventbrite
Trend Themes
1. Crossfit-specific Running Shoes - Opportunity for brands to create specialized athletic footwear for specific sports or fitness activities.
2. Box Battles for Fitness Enthusiasts - Potential for organizing competitive events that bring together fitness enthusiasts and promote brand engagement.
3. Power Your Progress Challenges - Opportunity to create additional challenges or activities within fitness events to enhance participant experience and brand loyalty.
Industry Implications
1. Sportswear and Athletic Footwear - Brands in the sportswear industry can develop specialized footwear for specific sports or fitness activities.
2. Fitness Event Organizers - Companies specializing in organizing fitness events can create box battles or similar competitions to engage fitness enthusiasts.
3. Event Catering and Food Services - Opportunity for event catering companies to offer healthy food and drinks options for fitness events and competitions.
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Related Examples
Multi-Sensory Workout Clubs
Nike's 'Unlimited You' Offers a Unique and Immersive Experience
Branded Pop-Up Training Facilities
The X by adidas is a Bold Running Experience in London
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
Wearable Brand Activations
This Fit Bit Event Invited People to Try Its Obstacle Course
Yoga-CrossFit Workouts
Reebok Yoga Partner Tara Stiles Experiments with Blending Fitness Styles
Portable Energy Protein Pouches
The Clif Shot Gel Packets Boost Vitality During Fitness Activities
In-Store Workout Studios
This Athleta Activewear Shop Boasts a Workout Studio with Free Classes
Branded Workout Promotions
This Sweaty Betty and 1Rebel Promotion Includes Free Boxing Classes
Personalized Inflight Magazines
TAM Airlines Created Customized Reading Material for Travelers
Inflight magazines are typically only flipped through in order to kill time and boredom in an aircraft. But TAM Airlines sought to engage its passengers in a new way with completely customized 'Ownboard Magazines.'
In order to make sure that the content on the inside of the magazine was as interesting as it could possibly be for each traveler, the airline implemented Facebook Connect during the purchasing process. With this Facebook tool at its fingertips, the airline was able to pull specific photos and relevant data about the user.
Upon boarding the flight, passengers found magazines with their own faces on their seats. As well as adoring being turned into cover models, since all of the articles inside were tailored to a traveler's likes, many reported taking home the magazine as a keepsake.
In order to make sure that the content on the inside of the magazine was as interesting as it could possibly be for each traveler, the airline implemented Facebook Connect during the purchasing process. With this Facebook tool at its fingertips, the airline was able to pull specific photos and relevant data about the user.
Upon boarding the flight, passengers found magazines with their own faces on their seats. As well as adoring being turned into cover models, since all of the articles inside were tailored to a traveler's likes, many reported taking home the magazine as a keepsake.
Jun 9th, 2015
Sources: creativeguerrillamarketing & tam.br
Trend Themes
1. Personalized Inflight Magazines - Creating customized magazines for passengers based on their personal data and preferences.
2. Facebook Connect Integration - Using Facebook Connect during the purchasing process to gather user data and personalize content.
3. Keepsake Magazines - Passengers taking home personalized magazines as a memento of their flight experience.
Industry Implications
1. Airlines - Airlines can implement personalized inflight magazines to enhance the passenger experience and differentiate themselves from competitors.
2. Publishing - Publishing companies can explore personalized magazine offerings by integrating user data to deliver tailored content.
3. Marketing - Marketers can leverage personalized inflight magazines as a unique advertising platform that directly targets individual preferences and interests.
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Related Examples
Airline Surplus Sacks
A Line of JetBlue Bags Makes the Most of Old Crew Uniform Material
Car-Inspired Aircraft Cabins
The Mercedes Benz and Lufthansa Cabin Celebrates German Design
Retro Airline Uniforms
Network Aviation's Latest Uniforms Draw Inspiration from the 60s
High-Tech Airline Seats
Panasonic's X Series 'Jazz Seats' Entertain and Charge Devices
Auctioned Airline Upgrades
AirBerlin's Exquisite Program Lets Travelers Bid for Flight Upgrades
Aviation-Themed Airport Bars
This Heathrow Restaurant and Bar is Inspired by Vintage Jets
Adventurous In-Flight Safety Videos
Air New Zealand Embraces Its Surfing Culture for Passengers
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Emergency Tour Buses
During a Failure, Brussels Airlines Entertained Travelers on a Blackout Bus
Check-In Charging Bars
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Honest Acne Commericials
Clearasil Creates an Ad that Admits "We Know Acne, We Don't Know Teens"
Clearasil has taken some notes from those honest posters that have been popping up on the Internet over the last couple of years and created its own honest commercial. Embracing the tag line, "We know acne, we don't know teens," Clearasil fumbles through connecting to its target demographic while still relaying the most important message: that it can clear pimples in just 12 hours.
Fun and straightforward, the Clearasil commercial essentially tells the world that all that matters in the end is the product. Clever advertising will only go so far. If you don't have the goods to back up the words, people will move on to something that does work. For Clearasil, that means losing a lot more than a specific group of consumers.
Fun and straightforward, the Clearasil commercial essentially tells the world that all that matters in the end is the product. Clever advertising will only go so far. If you don't have the goods to back up the words, people will move on to something that does work. For Clearasil, that means losing a lot more than a specific group of consumers.
May 23rd, 2016
Trend Themes
1. Honest Advertising - Opportunity for brands to embrace transparency and authenticity in their ad campaigns by acknowledging their limitations.
2. Connecting with Target Demographic - Brands should focus on creating content that resonates with their target audience and addresses their specific needs.
3. Product Performance Matters - The effectiveness and quality of the product should be the primary focus of advertising, as consumers prioritize tangible results.
Industry Implications
1. Skincare Industry - Skincare brands can disrupt the market by creating honest advertisements and emphasizing product efficacy.
2. Advertising Industry - Advertising agencies can help brands connect with their target demographic by developing content that speaks directly to them.
3. Consumer Goods Industry - Brands in the consumer goods industry must prioritize product quality and performance to retain customers.
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Related Examples
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Quirky Candy Ads
Janes Harden Stars in a Mind-Bending New Ad from Trolli
Natural Movement Sport Ads
The Nike Revolution in Motion Campaign Stars Serena Williams and More
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Celeb Gloss Music Videos
Kylie Jenner Premiered a Music Video to Announce Her New Nude Lip Glosses
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Millennial-Targeted Popcorn Ads
This Smartfood Campaign is the First Major Effort from the Brand
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Artistic Teen Campaigns
Autumn de Forest Stars in this Empowering Nordstrom Kids Commercial
Offbeat Candy Commercials
This Quirky Trolli Candy Ad Introduces a Man's Sour Tooth
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Heartfelt Breakfast Commercials
This McDonald's Advertisement Shows the Need for All Day Breakfast
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Millennial Car Commercials
This Millennial Car Ad Likens a Car-Finding Service to Tinder
Crowdsourced Beer Flavors
Endo Brewing Added Boysenberry & Cherry to Its Winter Blonde Ale Recipe
Endo Brewing recently took to social media to ask its loyal fans what new beer flavor the brewing company should release for its Winter Blonde Ale recipe. Fans had one week to choose from mango, sweet cherry, passionfruit, boysenberry, or pink guava. The winning flavor was tied between cherry and boysenberry, so the brand launch a blended new crowdsourced beer: The Fuzzy Bunny Boysenberry and Cherry Blonde.
“Because they were so close in votes, we tried a fifty-fifty blend of the two and captured all the best qualities of each fruit,” says Kevin Van Winkle, Endo’s Co-Founder and Head Brewer. “We’ve never tried asking people to weigh in on one of our recipes before. It felt like a true community effort, and we’re excited to taste it with everyone who voted and weighed in on its name.”
“Because they were so close in votes, we tried a fifty-fifty blend of the two and captured all the best qualities of each fruit,” says Kevin Van Winkle, Endo’s Co-Founder and Head Brewer. “We’ve never tried asking people to weigh in on one of our recipes before. It felt like a true community effort, and we’re excited to taste it with everyone who voted and weighed in on its name.”
Nov 27th, 2019
Trend Themes
1. Crowdsourced Product Development - Businesses can use social media platforms to ask their loyal customers for new product ideas resulting in a high degree of customer engagement and contribution to value creation.
2. Personalized Offerings - Businesses can create tailor-made offerings that cater to customers' preferences resulting in high customer satisfaction and loyalty.
3. Community-driven Innovation - Businesses can leverage social media to enable customers to co-create products resulting in increased brand awareness and customer loyalty.
Industry Implications
1. Brewing Industry - Brewing companies can leverage the crowdsourcing trend to involve their loyal customers in the development of new beer flavors resulting in high levels of engagement and loyalty.
2. Food and Beverage Industry - Food and beverage companies can use crowdsourcing to create new products or flavors that cater to their customers' preferences resulting in high satisfaction and loyalty.
3. Marketing Industry - Marketers can leverage social media platforms to engage with customers and create community-driven innovation resulting in increased brand awareness and customer loyalty.
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