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Megatrends
Trend Report for eLearning
30.03.20
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Sensorial Merchandising
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eLearning
Mary & Gil
Mar 30th, 2020 Want an update on this report's topic? Click here.
Every major or minor shift in a given industry can be traced back to evolving consumer desires. To understand where your opportunities lie, you need an understanding of what your customer truly wants and why. The 18 Megatrends matrix unpacks consumer desire using Trend Hunter's Patterns of Opportunity as a base.

In the course accompanying this report, our Chief Insights Officer, Armida Ascano, will guide you through the methodology of the 18 Megatrends, what each of them means, and how to effectively use them. If you're looking to implement more consumer-centricity into your product or service, this course is perfect for you.
Experience Economy, Convenience Culture
Cashless Retail
Retail stores go entirely cashless in order to streamline processes
Productionized Prodigy
The high capabilities of Gen Z are maximized through services and products
Ready-Made Grocery
Pre-assembled meals provide a healthy and fresh option for busy shoppers
Customized Café
Self-serve cafes place customization entirely in the hands of consumers
Waste-Free D2C
Ecommerce shops prioritize waste-reduction when shipping out goods
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This hyper-condensed format provides a one-page snapshot of the highlights from your reports, giving you a bird's eye view of the top takeaways and insights.

For a brief and very high level view, this format solely features the Consumer Insight section of your report, ideal for a quick overview of the main takeaways in less than 30 slides.

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Our standard report format divides content into three sections: Consumer Insights which feature opportunities within a 1-5 year time frame, Clustered Lists for thorough competitor and market scoping and Individual Examples featuring best-in-class case studies.

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Cashless Retail
Retail stores go entirely cashless in order to streamline processes
Implications - With more consumers opting to pay for things digitally rather than with cash, retailers are removing the option of cash transactions entirely – with Amazon going so far as to remove in-person payments altogether. This shift speaks to the adaptation, and enhancement, of already-established consumer purchase habits, while creating a shopping experience that prioritizes convenience.
Offline Fashion Shops
The First-Ever Brick-and-Mortar Everlane Store is Now Open in NYC
Connected Convenience Stores
The Amazon Go Store is Open and Aims to Change the Way we Shop
Streamlined Checkout Services
Sainsbury's 'SmartShop' Enables Checkout Via a Mobile or Handset
Cash-Free Cryptocurrency Cafes
The Ducatus Cafe Accepts Payments Via Its In-House Cryptocurrency
Cashless Resort Concepts
Walt Disney World is Testing a Cash-Free Animal Kingdom Lodge
Cashless Coffee Shops
This Pilot Program in Seattle is Testing the Success of a Cashless Starbucks
SCORE 5
Popularity
Activity
Freshness
Cashless Retail
Retail stores go entirely cashless in order to streamline processes
How are you leveraging technology to provide seamless service?
Overlooked Opportunity #1 - Workshop Question
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IRL-stagram
Events and experiences in the real world mimic the tropes of social media
Implications - For some time now, savvy social media users have been seeking out products and experiences that they expect to look good on social media. Entrepreneurs and brands have responded by taking the guesswork out of the calculus, creating experiences explicitly tailored from start to finish with Instagram-friendly installations. These experiences not only recognize the increasing importance consumers place on their digital persona, but also increase the brands' own social presences.
Cartoon-Inspired Urban Pop-Ups
RIPNDIP's New York Pop-Up Will Be Open for Two Months
Immersive Ice Cream Museums
L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users
Color Museum Experiences
The Color Factory is a Museum for the Instagram Generation
Immersive Hotel Activations
This Recent Pop-Up Event Helped Celebrate the Launch of W Shanghai
Interactive In-Store Lightshows
This Interactive Lightshow Introduces Products at Shiseido Ginza
Social Media Video Festivals
The 'Insta Stories Festival' in Cologne Promoted Stories on Instagram
SCORE 4.9
Popularity
Activity
Freshness
IRL-stagram
Events and experiences in the real world mimic the tropes of social media
How are you supporting your consumer's desire to create?
Overlooked Opportunity #2 - Workshop Question
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Inherent Impact
Packaged foods integrate social good by way of ingredients, not marketing
Implications - Consumers in the modern age are acutely aware of their impact on the world. In their active search for better methods of consumption, most options highlight charitable branding as a brand effort of corporate social responsibility. A new movement can be seen with food and beverage brands whose products are inherently impactful, highlighting authenticity and enabling an experience that doesn't just feel good for consumers, but makes them feel good about themselves.
Zero Waste Food Packaging
Evoware's Biodegradable and Edible Packaging is Made Out of Seaweed
Ugly Fruit Juices
Misfit Juicery Takes Misshapen Produce and Blends Them into Beverages
Upcycled Pulp Burgers
Pressed Juicery and Mendocino Farms Make Vegetable Patties from Juice Pulp
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Repurposed Protein Cups
Planetarians Repurposes Food Waste, Plus Addresses Obesity and Nutrition
SCORE 4.9
Popularity
Activity
Freshness
Inherent Impact
Packaged foods integrate social good by way of ingredients, not marketing
What could change about your offering to ensure consumers feel proud to purchase from you
Overlooked Opportunity #3 - Workshop Question
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Productionized Prodigy
The high capabilities of Gen Z are maximized through services and products
Implications - Where the Millennial generation had teen entrepreneurs, Generation Z has child prodigies. This is due to the increased accessibility and range of information, which in turn breeds a highly competent generation of children and tweens who are redefining the idea of what kids are capable of. Products and services that aid in this natural sense of entrepreneurship among children ensure Generation Z reaches their full potential.
AR Pizzeria Games
Osmo's 'Pizza Co.' Helps Kids Learn Financial Literacy By Selling Pizzas
Empowering Entrepreneurial Toys
Fashion Angels' 'It's My Biz' Toys Inspire Careers in Business
STEM-Encouraging Robotic Dolls
Smartgurlz Robotic Dolls Teaches Young Girls About Coding Basics
Tween Influencer Communities
The AwesomenessTV Network Supports Young Content Creators
Entrepreneurial Shoe Workshops
Savvy Socity's Workshops Teach Girls to Use 3D Printing Techniques
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Kid-Friendly Cryptocurrency Wallets
Pigzbe Uses the Blockchain to Help Kids Earn and Save 'Wollo'
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Child-Focused Entrepreneurial Events
'Kid Talks' Inspire Young Attendees to Reach Goals
SCORE 4.3
Popularity
Activity
Freshness
Productionized Prodigy
The high capabilities of Gen Z are maximized through services and products
Is your company prepared for small businesses entering its space?
Overlooked Opportunity #4 - Workshop Question
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Minimalist Grocer
Small grocery brands prioritize curated goods in minimalist displays
Implications - Small grocers shift their approach to design by creating spaces that prioritize minimalism and quality, whereas the traditional approach to grocery design focuses on overstocking to overwhelm consumers. This shift takes into account the paradox of choice, in which consumers experience paralysis when it comes to making decisions when options are many. The use of minimalist displays and curated options serves consumers seeking a quick yet experience-driven shopping experience.
Market-Inspired Food Halls
eMart's 'Grocerant' is Styled Like a Vibrant Outdoor Marketplace
Contemporary Family Butcher Shops
'Provenance Butcher' is Bringing Artisan Meats to Lons
Produce Preparation Stations
Whole Foods' Bryant Park Store Features a 'Produce Butcher'
Design-Centric Grocery Boutiques
Hong Kong's U&B Budget Grocery Store Design is Flexible
SCORE 5.1
Popularity
Activity
Freshness
Minimalist Grocer
Small grocery brands prioritize curated goods in minimalist displays
How can you use curation to make your customers' lives easier?
Overlooked Opportunity #5 - Workshop Question
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Ready-Made Grocery
Pre-assembled meals provide a healthy and fresh option for busy shoppers
Implications - Staying competitive with the modern instant gratification culture, grocery stores are offering an increasingly gourmet range of ready-to-eat meals that are easy to take on the go and require minimal, if any, preparation. As health-conscious consumers begin looking for fresh foods outside of the frozen section, supermarkets are offering already assembled plates to help take the guesswork out of meal-prep, providing a fast solution that’s perfect for the Millennial professional on their lunch break or the busy parent who has limited time to make a healthy meal for themselves.
Heat-and-Eat Supermarket Meals
The 'Eat Fit Go' Meals Can Be Taken Home and Consumed Immediately
Pre-Made Lunch Kits
Ready Pac Foods' Fresh Prep'd Brand Offers Easy-to-Make Wraps and Soups
Pre-Peeled Egg Snack Kits
Eggland's Best Snack Sets Pair Hard-Boiled Eggs wit Nuts, Cheese & Meat
Portable Quinoa Bowls
Cucina & Amore's Ready-to-Eat Meals Require No Preparation or Cooking
Gourmet Grocery Store Meals
Pasta & Provisions Offers Gourmet Groceries and Ready-to-Eat Meals
Ready-Made Pasta Meals
These Deep-Frozen Pasta Meals are Pre-Dressed with Meat and Sauce
SCORE 4
Popularity
Activity
Freshness
Ready-Made Grocery
Pre-assembled meals provide a healthy and fresh option for busy shoppers
What could you do to help simplify consumers' lives?
Overlooked Opportunity #6 - Workshop Question
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Agricultural VR
Brands highlight the natural origins of food and bev products
Implications - As brands work hard to create a positive connection between a food product and natural cultivation, many are launching virtual reality campaigns that provide consumers with a firsthand experience of the spaces in which ingredients are harvested. In addition to highlighting the continued success of multi-sensory campaigns, this progression underscores the modern expectation of transparency when it comes to the origins and makeup of any given commodity.
Immersive Tequila Event Tastings
The Art of Patron Event Series Launched in London's Shoreditch
VR Farm Tours
This McDonald's Initiative Aims to Connect Consumers with the Company's Suppliers
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In-Store Dairy Farm Projections
Waitrose's 'Live from the Farm' Campaign Showcased Product Origins
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Virtual Reality Coffee Tours
This Nescafe 360-Degree Video Showcases International Coffee Growers
SCORE 4.3
Popularity
Activity
Freshness
Agricultural VR
Brands highlight the natural origins of food and bev products
How could you reconfigure your product to delight the senses?
Overlooked Opportunity #7 - Workshop Question
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Customized Café
Self-serve cafes place customization entirely in the hands of consumers
Implications - Taking the cafe concept to a much more curated level, brands are flipping the tables and turning consumers into hands-on baristas. The self-serve model not only increases brand-consumer engagement, it also appeals to discerning coffee drinkers who are very particular about the customization of their java. By giving consumers a chance to craft their version of a perfect beverage, these cafes allow for a truly personalized experience without any interference or potential misinterpretation by staff.
Custom Coffee-Brewing Machines
This Nespresso Concept Offers Personalized Cups
Donut Personalization Stations
The Krispy Kreme Customized Donut Machine is in Birmingham
Make-Your-Own Smoothie Bars
New York City's MIMO is a Place to Build Customized Blended Drinks
Craft Coffee Vending Machines
Second Cup's Barista-to-Go Concept Allows for Self-Serve Orders
Customizable Coffee Kiosks
The New McCafe Coffee Kiosk Allows Customers to Skip the Line
Slow-Drip Coffee Shops
'Minedrip' Turns Every Customer into a Barista with Self-Serve Coffee
Coffee-Specific Flavor Shots
The New McCafe Flavor Shots Can Be Used to Create Custom Drinks
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Custom Bubble Tea Shops
Labothery Empowers Consumers to Take Part in the Creation Process
SCORE 5.5
Popularity
Activity
Freshness
Customized Café
Self-serve cafes place customization entirely in the hands of consumers
How can you concede some control to put brand experience more into the hands of consumers?
Overlooked Opportunity #8 - Workshop Question
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Destination Retail
Retail locations adapt to more than just a place for product consumption
Implications - As consumers seek out more experiential aspects in their day-to-day routine, retailers are taking note and re-defining how the traditional shopping space is structured. Integrating unexpected experiences like health studios and spas, retailers are looking to change the way retail spaces are perceived, and turn traditional shopping spaces into more of a destination for experiential activities and relaxation.
Hybrid Craft Studios
London's 'Drink, Shop & Do' Functions as a Bar, Cafe and Craft Studio
In-Store Yoga Lofts
The Attic at Lululemon Combines the Brand's Products with Yoga Classes
Luxe Immersive Homeware Flagships
The Porcelanosa Flagship in NYC is an Interactive Experience
Hybrid Wellness Studios
ETHOS is a Fitness Boutique That Challenges, Comforts and Nourishes
Korean Beauty Brand Flagships
The Sulwhasoo Flagship Store Features an In-House Spa
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Department Store Fitness Studios
The YUNG CLUB is a Pop-Up Gym Located Inside Selfridges
SCORE 4.2
Popularity
Activity
Freshness
Destination Retail
Retail locations adapt to more than just a place for product consumption
What's one outside industry you'd like to tap for inspiration?
Overlooked Opportunity #9 - Workshop Question
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Waste-Free D2C
Ecommerce shops prioritize waste-reduction when shipping out goods
Trend - The explosion of ecommerce in recent years has negatively impacted global waste–in large part due to the throwaway packaging that's shipped around the world daily. To mitigate this concern, some small online retailers are prioritizing waste-free or reduced-waste packaging.

Insight - One of the major concerns that consumers have about the growth of ecommerce is the excess waste that goes into packaging. With consumers now wanting to feel less responsible for their impact on the environment, they're seeking out brands that facilitate environmentally conscious purchase habits–and waste-reduction is a key part of that process.
Plastic-Free Online Grocery Shops
Rise Mrkt Sells Kitchen Staples in Compostable Containers
Online Zero-Waste Shop Catalogs
Nice and Serious Points Londoners to Their Local Zero-Waste Shops
D2C Dietary Supplements
Grove Collaborative's HONU Shares Descriptive, Online-Only Supplements
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Eco-Friendly Online Platforms
Borno-Eco is an Online Market Place for Sustainable Products
SCORE 7
Popularity
Activity
Freshness
Waste-Free D2C
Ecommerce shops prioritize waste-reduction when shipping out goods
What can you do to help consumers lead more 'pure' lives?
Overlooked Opportunity #10 - Workshop Question
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Color-Blocked Retail
Retailers use vivid colors to give the impression of experiential design
Trend - Retail and pop-up spaces are using blocked, vivid colors in order to draw consumers into their locations. The strategic use of bright colors allows brands an affordable way to give off the impression of experiential retail designs, without having to create interactive experiences in order to engage visitors.

Insight - Millennial and Gen Z consumers value brands that cater to their preferences for aesthetically pleasing retail locations. This demographic prefers locations with artistic layouts because they often makes their purchasing experience social media friendly, which can also encourage younger consumers to be less reliant on e-commerce.
Color-Coordinated Shop-in-Shops
STORY at Macy’s Encourages Exploration Through Color
Rebalancing Beverage Pop-Ups
'Recess IRL' is a Temporary Space to Enjoy CBD-Infused Beverages
Promotional Afternoon Tea Gatherings
The Ritz-Carlton and Givenchy Collaborate on a Pink Pop-Up
Color-Centric Cafes
LG's Café OLED in New York City Shares Tinted Lattes & Colorful Pastries
SCORE 6.9
Popularity
Activity
Freshness
Color-Blocked Retail
Retailers use vivid colors to give the impression of experiential design
How could your brand better employ color to draw customers in?
Overlooked Opportunity #11 - Workshop Question
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Evolved Rebellion
The former Gen Xenos stereotype of teen rebellion is leveraged for new purposes
Trend - The younger Gen X micro-generation, Gen Xenos, is largely known for the rebellious Bart Simpson-esque stereotype associated with late-80s teenagehood. That spirit of rebellion has transformed into a desire to live by their own rules while balancing the responsibilities of middle age.

Insight - Consumers increasingly expect brands to be more authentic in their messaging. This is especially true of the often-ignored Generation X, whose youth stereotypes are seeing a re-emergence in pop culture, as the nostalgia cycle turns toward the 80s and 90s. This nostalgic re-emergence is invigorating the group to rally around their generational identity.
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Escapist Insurance Ads
Geico's 'Bored Room' Commercial Promotes the Company's Motorcycle Plans
Anarchist Techno Exhibits
Alte Münze Berlin's 'Nineties Berlin: The 90s exhibition' is Nostalgic
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Rebellious Insurance Ads
This Progressive Insurance Commercial Rebels Against House Chores
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Fearless Alcohol Campaigns
The 'Here's to the UNs' Ballantine's Ad Celebrates Authenticity
SCORE 5.9
Popularity
Activity
Freshness
Youthfulness
Evolved Rebellion
The former Gen Xenos stereotype of teen rebellion is leveraged for new purposes
How can you help your adult consumer be more playful?
Overlooked Opportunity #12 - Workshop Question
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Branded Quest
Revamped scavenger hunts let consumers participate in immersive brand adventures
Implications - Consumers desiring out-of-home experiences turn to brand-made games like scavenger hunts to connect more deeply with companies. Including up-leveled scavenger hunts to find physical objects, or augmented reality-based app games, consumers are reliving nostalgic games from their childhood in a modern setting. This unique marketing strategy can play an effective role in a brand’s overall image and engage consumers for extended periods of time.
Augmented Reality Scavenger Hunts
Verizon Runs a Snapchat Contest, Relying on AR and Geolocation
Immersive Drink Branded Activations
Gatorade's SXSW Activation Features AR Tech and Secret Rooms
Augmented Reality Scavenger Hunts
Verizon's Virtual Hunt Will Reward 256 Players with an iPhone 8
Toy Car Scavenger Hunts
Hyundai's Scavenger Hunt Features Hidden Toys Throughout LA
Gold-Plated Condiment Jars
Marmite is Offering an 18 Carat Gold Jar Through an AR Scavenger Hunt
Cannabis Scavenger Hunts
Winners of the Cannabis & Coffee Scavenger Hunt Will Win Cash Prizes
SCORE 5.5
Popularity
Activity
Freshness
Branded Quest
Revamped scavenger hunts let consumers participate in immersive brand adventures
What intangible incentives to do provide?
Overlooked Opportunity #13 - Workshop Question
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Sensorial Merchandising
Product display captivates consumers through shareable emotions
Implications - With the understanding that most consumers seek out memorable experiences they can then share through social media, brands are carefully curating sensory-packed spaces that cater specifically to that desire. Through elaborately immersive visual merchandising that sparks emotions within consumers, the modern retail environment has found a way to adapt to the highly competitive digital space by playing into it.
Virtual Reality Nail Salons
WAH London's New Flagship Incorporates Tech into Its Business Model
In-Mall VR Theme Parks
Landmark Entertainment is Releasing Its 'LIVE Centers' Across China
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
Perfume-Promoting Concept Spaces
An Interactive Pop-Up Will Promote the New Perfume 'Glossier You'
SCORE 5.8
Popularity
Activity
Freshness
Sensorial Merchandising
Product display captivates consumers through shareable emotions
Are you currently providing an above-and-beyond consumer experience?
Overlooked Opportunity #14 - Workshop Question
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Retail Kinship
Consumers search for retail concepts that encourage personal growth
Implications - Destination retail concepts are quickly gaining traction as consumers continue to search for communal shopping experiences. More than just a spot to "hang out," these locations are evolving to be a shared experience where consumers can also learn and discover more about the products at hand. This type of collaborative relationship between store representatives and customers suggests that community experiences can double as experiences of personal growth.
Design Community Showrooms
The Provide Showroom in Vancouver Combines Modernity with Classicism
Communal Retail Shops
'Cornerstore' Houses Its Retail and Textile Production in One Space
Organic Community Stores
Dubai's Biorganic Health Food Shop Doubles as a Social Hub
Taste-Focused Cheese Shops
This Store Encourages Customers to Sample Products Before They Buy
SCORE 3.6
Popularity
Activity
Freshness
Retail Kinship
Consumers search for retail concepts that encourage personal growth
What does your consumer do when they aren't using your products?
Overlooked Opportunity #15 - Workshop Question
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DNA Skincare
Science overtakes aesthetic in the cosmetics industry
Implications - The rise of at-home DNA testing has impacted many industries, with skincare as the most recent addition. Companies within this space that aren't offering genetically personalized products are still leveraging DNA and bioscience to increase effectiveness. Additionally, this approach taps into the needs of the modern cosmetics consumer, who are educating themselves on the science of the industry and is seeking both education and effective products.
Personalized Skincare Platforms
'EpigenCare' Uses At-Home Tests to Suggest Tailored Solutions
Customized Functional Fragrances
Givaudan's "Active Perfumes" Protect the Skin's Microflora
Reparative Eye Balms
The 'DNA Eye Balm' Contains Nobel Prize-Winning DNA Repair Enzymes
DNA-Repairing Sunscreens
The DNA Sheer Defense Sunscreen is Powered by DNA Repair Enzymes
Pearlized Eye Gels
Beaubelle's Anti-Fatigue Eye Contour Gel Addresses Strain from Digital Devices
SCORE 4.8
Popularity
Activity
Freshness
DNA Skincare
Science overtakes aesthetic in the cosmetics industry
What opportunities for personalization could be integrated into your offering?
Overlooked Opportunity #16 - Workshop Question
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Reverse Influencer
Celebrities are tapping into hyperreality by creating social media influence
Implications - As bloggers turn into influencers and eventually transform into full-fledged celebrities, public figures who started in more traditional forms of media are looking to enter the space by aligning with Internet culture. This ties them to a hyperreal personal brand that blurs the line between public persona and the authentic self that resonates strongly with Generation Z.
Celebrity Selfie Editorials
Interview Magazine's #ME Issue Celebrates the Celebrity Selfie
Supermodel-Themed Messaging Stickers
'Tytymoji by Tyra Banks' is a Set of Stickers from the Model
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Laughable App-Filtered Duets
Ariana Grande and Jimmy Fallon Had Fun with Comedic Snapchat Filters
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Plant-Powered Drink Campaigns
Silk Shows How Venus Williams and DJ Khaled 'Do Plants'
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Inclusive Patriotic Campaigns
'We Are America' Allows John Cena to Explain What Being American Is
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Branded Celebrity Channels
Dwayne "The Rock" Johnson Launches A YouTube Channel for Fans
SCORE 2.9
Popularity
Activity
Freshness
Reverse Influencer
Celebrities are tapping into hyperreality by creating social media influence
What about your brand or product could come off as disingenuous?
Overlooked Opportunity #17 - Workshop Question
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Anarchist R&D
Organizations are using the power of the crowd for their own materials
Implications - The novelty of crowdsourcing as a concept is at the forefront of a few services, but only recently have brands begun implementing it into their innovation and ideation processes toward everything from products released, to brand messaging. This speaks to the true democratization of creativity in the social media age.
Crowdsourced Cosmetic Products
BHüe Develops Products by Working Directly with Consumers
Crowdsourced Retail Photo Galleries
The IKEA Wonderful Everyday Contest Highlights User Photos
Crowdsourced Beauty Cleansers
Glossier's New Gel Cleanser Was Developed with Help from Fans
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Crowdsourced Car Ads
These New Ford Car Ads Were Created Online by Fans
Crowdsourced Beer Branding
Rhinegeist Brewing Asked for Creative Beer Names for Its New IPA
SCORE 3.4
Popularity
Activity
Freshness
Anarchist R&D
Organizations are using the power of the crowd for their own materials
How could your brand utilize crowdsourcing to boost creativity within your innovation and ideation processes?
Overlooked Opportunity #18 - Workshop Question
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AI Fulfillment Engines
IBM's Watson Order Optimizer Learns Intelligently and Makes Predictions
At NRF 2019, the National Retail Federation's Big Show, IBM introduced AI-powered innovations like the Watson Order Optimizer to support improved business performance and customer experience, especially when it comes to meeting the needs of the next generation of customers.

The AI-powered Watson Order Optimization can be integrated with IBM Order Management (OMS) is capable of learning the needs of a retailer's fulfillment network and intelligently respond to changes based on predictive models—for instance, Watson Order Optimizer is said to be able to "help increase purchase conversions by quickly adapting to seasonal fluctuations, while scaling fulfillment capacity."

As a result of implementing Watson Order Optimization, retailers are able to reduce shipping costs, improve customer delivery experiences and provide access to insights that are relevant to the behaviors and preferences of target consumers.
Jan 21st, 2019
Sources: prnewswire & ibm
SCORE 3.8
Popularity
Activity
Freshness
Related Examples
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Colorful Ice Cream Museums
New York City is Getting Its Own Three-Story Museum of Ice Cream
Ice cream enthusiasts can now rejoice thanks to the new, three-story Museum of Ice Cream debuting in New York. The massive museum has been in the making for three years but will open this fall at 558 Broadway in SoHo.

The Instagramable museum "was born under the premise that ice cream is a universal symbol of joy, a personal pleasure, and a transportive vehicle for anyone’s imagination." It features pools of sprinkles that are ripe for jumping in and giant, colorful gummy bears. Visitors can also take pictures atop unicorns or be amazed by floating cherries and clouds.

For lovers of the sweet dessert who can't make it to the Museum of Ice Cream, you can still purchase the brand's frozen delight at Target and Safeway.
Aug 23rd, 2019
SCORE 6.4
Popularity
Activity
Freshness
Related Examples
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In-Store Meditation Spaces
Lululemon Opened an Area for 'Mindfulosophy' Within Its NYC Store
A growing consumer desire for peace of mind has created a heightened demand for all sorts of meditation spaces, including everything from mobile booths to dedicated meditation studios. Now, Lululemon—a Canadian activewear brand that is synonymous with yoga—has launched its first-ever 'Mindfulosophy' space.

Inside of its new 8,000 square foot store on NYC's Fifth Avenue, Lululemon carved out a concept space for visitors to "experience yoga in a different way—off the mat, through meditation." Via headphones, visitors are able to tune into guided meditations recorded by Lululemon’s director of mindful performance Danielle Nagel and Tom Waller, who leads the brand's Whitespace Innovation Lab.

While Lululemon regularly offers in-store yoga sessions at its retail stores, Mindfulosophy offers a new way for consumers to partake in a mindfulness practice, even in the midst of one of the busiest cities on the planet.
Jul 22nd, 2017
SCORE 5.9
Popularity
Activity
Freshness
Related Examples
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Kid-Made Custom Lip Balms
This Entrepreneur Kids Club Sold Lip Balms During the Winter Season
Broadalbin-Perth Intermediate School's Entrepreneur Kids Club launched a project that saw students create custom lip balms to sell during the winter holiday season. The initiative prepared the youngsters for a life in business. The 12-membered club did what can be considered market research in the school environment. Once they had settled on the need for the custom lip balms, they "brainstormed flavors, settled on a design, color scheme and researched 12 to 15 different lip balm production companies."

The color palette and flavors were coordinated with the design of Broadalbin-Perth's core values. From 'Courageous Berry' to 'Cotton Candy,' the club ordered 2,500 custom lip balms and prior to Valentine's Day, they have sold about 800.
Mar 13th, 2020
SCORE 7.8
Popularity
Activity
Freshness
Related Examples
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Limited Inventory Bookstores
This Niche Bookstore Only Stocks One Title at a Time
'Morioka Shoten' is a niche bookstore that one stocks one title at a time. While many people appreciate a wide variety of choices, sometimes it can be difficult to narrow down what to read. This unique bookstore combats decision fatigue by narrowing down the amount of choices available.

The bookstore is located in Ginza, Tokyo and is run by Yoshiyuki Morioka. Morioka who wanted to open a dedicated space to showcase and celebrate one book at a time. While many books go unnoticed in traditional libraries, Morioka Shoten ensures that each book receives the attention it deserves. Each week, the niche bookstore displays a new title along with pieces of art that relate to the theme of the book. The minimalist display draws attention to the book itself and highlights the importance of the story.

The unique bookstore provides a new way for consumers to discover new literature.
Sep 5th, 2015
Sources: psfk & takram
SCORE 2.7
Popularity
Activity
Freshness
Related Examples
ADD TO LIST link
Smartwatch-Integrated Fitness Apps
Strava Fitness App Can Now Send Data to the Users Apple Watch
The Strava fitness app now has the ability to sync data from workouts to the user's Apple watch, due to integration with Apple Health. The compatibility features also mean that data from the Strava fitness app can be sent to an Apple Watch. Data syncing with Strava can be from up to a maximum of 30 days old, and users can also select workouts they would like to share, and even include photos and titles.

The added compatibility features could be popular among physically active Apple users, as it means that workout data can be shared across multiple platforms. This will ensure users will be able to easily track their fitness goals and progress.
Feb 21st, 2020
Sources: engadget & strava
SCORE 5.4
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High-Tech Tag Games
Tag Team Inc. is Reinventing Laser Tag with 3D-Printed Weapons, AI and Drones
Tag Team Inc. is a start-up based out of Singapore that is on a mission to reinvent the game of laser tag with the latest, cutting-edge technologies. Although there are plenty of technologies that are powered by artificial intelligence, 3D printing and drones, a game of laser tag from Tag Team features all of the above.

An interactive Mixed Reality tag game involves next-level challenges, such as flying drones that attempt to shoot players. These opponents can be defeated if a team works together and collectively manages to shoot the infrared-sensitive drone 20 times.

Other high-tech elements to gameplay include reinvented weapons like swords and bows, which may also be used to take down enemies.
Jul 5th, 2017
Sources: 3ders.org & facebook
SCORE 5.4
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Fast Beauty Maker Labs
The Essence Maker Shop Invited Fans to Co-Create Products In-Store
The Essence Maker Shop was a consumer engagement-focused pop-up recently hosted by the fast beauty brand in its home country of Germany. Launched in the country's capital, Berlin, the charming experience allowed brand fans to co-create and customize a variety of products. Inspired by the DIY movement and the spirit of the youthful brand, the pop-up experience featured lab coats for the attendees to wear as they traveled between stations.

The experience allowed individuals to explore flavors, colors and textures, creating a product of their liking. Given the experimental nature of the beauty world in the age of tutorial videos, the Essence Maker Shop is the perfect campaign to connect with customers in the spirit of exploration and experimentation that drives the online beauty community forward.
Jun 14th, 2017
SCORE 6
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Menswear Brand Cafes
The Frank & Oak Toronto Flagship Houses Cafe St Viateur
Cafe St Viateur is a quaint coffee bar hidden within the Frank & Oak Toronto flagship store. The clever inclusion of a sleek espresso bar serving up premium Portland roasts from Stumptown establishes the retail location as a cultural hub with much more to offer than the average retail experience, repositioning Frank & Oak as a lifestyle brand as well. In addition to its cafe at the front of the shop, the Frank & Oak Toronto boutique boasts a barbershop at the back.

The aptly located Cafe St Viateur within the Frank & Oak Toronto flagship store is a clever way for the brand to expand its reach. By partnering with Stumptown Roasters, a cult coffee brand based in Oregon, Frank & Oak is able to establish itself as a well-rounded brand in-tune with not only menswear, but also culinary and specialty coffee culture.
Apr 29th, 2015
Sources: sprudge & frankandoak
SCORE 3.8
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Edible Organic Gardens
Bayless Organic Gardens Focuses on Creating Sustainable Urban Food
Chef Rick Bayless created the 'Bayless Organic Gardens' and it highlights progressive approaches to growing food. He creates a selection of menu items that stem from his culinary approach of urban food production and preserving organic freshness.

Located in Chicago, guests are able to take a tour of his luscious edible organic garden, measuring out to be 1,000 square feet. It features 13 raised planter beds that grow herbs, edible flowers, and salad greens, all of which directly go straight to Chef Rick's restaurants. The garden beds grow for 8 months throughout the year, which actively produce 250 pounds of herbs, 100 pounds of butternut squash, 700 pounds of salad greens, and 65,000 edible flowers. During the colder seasons, the production takes its course indoors in a heated greenhouse.
May 16th, 2019
SCORE 6.5
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Nostalgic 90s Candles
Otherland's Carefree 90s Candles Revisit a Past Decade
Otherland is introducing a trio of limited-edition candles called the Carefree 90s, which is immensely nostalgic and looks back on 90s pop culture. Now that a new decade has been introduced with the start of 2020, nostalgia is at an all-time high for the past and Otherland is paying tribute to the 1990s with a collection that includes candles in three scents: Blue Jean Baby, Dreamlight and Glosspop. While Blue Jean Baby unites the aromas of white musk, mimosa flower and washed denim, Glosspop boasts the scent of hard candy, frosted rose and strawberry gloss, which is described as "the scent soundtrack of your girl gang sleepovers."

The candles in the collection all boast pastel-colored packaging and can be purchased individually or as part of a three-pack.
Feb 10th, 2020
Sources: bustle & otherland
SCORE 6.9
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Ageless Beauty Portraits
The September Issues' Gucci Beauty: 60+ Story Features Models 60 and Over
The September Issues' 'Gucci Beauty: 60+' editorial is ageless and boundary-breaking. The story features models that are all 60 and over and promotes inclusivity while rejecting outdated beauty standards.

The editorial is photographed by Kelia Anne and spotlights a selection of luxury Gucci Beauty products. These cosmetics include the luxury brand's limited-edition Rouge à Lèvres lipsticks and its recent Memoire fragrance.

Capturing the bold signature aesthetic of Gucci's head designer Alessandro Michele, the series celebrates individuality. Its diverse cast of models proves that beauty has no age and challenges the fashion industry's definition of youthfulness. No stranger to subversive marketing, Gucci made waves last year with a lipstick ad featuring imperfectly perfect smiles, making this series another inspiring visual project that is associated with the label.
Jan 28th, 2020
SCORE 8.5
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Match-Up Game Loyalty Initiatives
Casey's General Store Boasts a Playful March Madness Promotion
Casey's General Store is taking advantage of the concept of gamification with its March Madness-themed rewards program that is based around a match-up game. The initiative will definitely capture consumer attention as it will allow guests to vote on one-on-one matchups. The tournament is bracket-based and will pin brands against one another. For example, one round might have guests decide which they prefer—Coke or Mtn Dew. Naturally, the match-up game will eventually lead to a championship round. With each vote they cast in the March Madness match-up game, consumers unlock special offers at Casey's General Stores such as "buy one, get one half-off pizza deal."

The entertaining March Madness rewards program is set to last until March 16th and consumers can participate through Casey's website, mobile app, and social media profiles.
Mar 10th, 2020
Sources: csnews & caseys
SCORE 7.1
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Bread-Themed Hotel Rooms
Hotels.com Launched the 'Bread & Breakfast' Suite Curated for Carb-Lovers
Carb-lovers can now fulfill their dream of staying instead of a bakery thanks to the new bread-themed hotel room by Hotels.com: the 'Bread & Breakfast' suite. This unique room is located in New York City's iconic Refinery Hotel and will officially open Friday, January 17th (also known as 'National Ditch Your Resolution Day') until January 31.

This carb-infused wonderland is filled with the aroma of freshly baked goods and features a minibar with a bakery case, a stockpile of assorted pastries, and a bespoke toaster. For those who prefer breakfast-themed carbs, the Bread & Breakfast suite also includes a cereal bar, fresh bagels, a donut wall, all with butter, jam, and cream cheese as additional condiments. If you're craving more than these delicacies listed above, guests all have a $100 credit for a carefully curated room service menu.

The Bread & Breakfast suite also includes some novelty decor including croissant pillows, toast-shaped headboard -- dubbed a breadboard -- and a customized, take-home robe with the word "Carbivore" embroidered on it.
Jan 14th, 2020
Sources: ca.hotels & ca.hotels
SCORE 8.7
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Branded CrossFit Challenges
Reebok's NANO BOX BATTLE celebrated the release of the Nano 7
To celebrate the release of its new CrossFit-specific running shoes, Reebok hosted a NANO BOX BATTLE at its Reebok Fithub in King's Road. Not only did the event give consumers a chance to come out and test the new Nano 7 sneakers, but it also gave CrossFit fans a chance to socialize with other fitness-enthusiasts.

Reebok's NANO BOX BATTLE was held on January 13th at the Reebok Fithub in King's Road. The event was designed as a box battle for CrossFit lovers, where each contestant would be outfitted with the new Nano 7 shoes. Reebok Brand Ambassadors offered tips and advice throughout the competition and even hosted an additional 'Power Your Progress' challenge. Throughout the event, a DJ blasted high-energy music to keep the athletes going and healthy food and drinks were served for those who needed to refuel.

With branded vouchers and exclusive Nano 7 T-shirts up for grabs, the event provided a fun way for CrossFit fans to engage with the Reebok brand.
Jan 19th, 2017
Sources: list & eventbrite
SCORE 3.5
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Personalized Inflight Magazines
TAM Airlines Created Customized Reading Material for Travelers
Inflight magazines are typically only flipped through in order to kill time and boredom in an aircraft. But TAM Airlines sought to engage its passengers in a new way with completely customized 'Ownboard Magazines.'

In order to make sure that the content on the inside of the magazine was as interesting as it could possibly be for each traveler, the airline implemented Facebook Connect during the purchasing process. With this Facebook tool at its fingertips, the airline was able to pull specific photos and relevant data about the user.

Upon boarding the flight, passengers found magazines with their own faces on their seats. As well as adoring being turned into cover models, since all of the articles inside were tailored to a traveler's likes, many reported taking home the magazine as a keepsake.
Jun 9th, 2015
SCORE 2.9
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Honest Acne Commericials
Clearasil Creates an Ad that Admits "We Know Acne, We Don't Know Teens"
Clearasil has taken some notes from those honest posters that have been popping up on the Internet over the last couple of years and created its own honest commercial. Embracing the tag line, "We know acne, we don't know teens," Clearasil fumbles through connecting to its target demographic while still relaying the most important message: that it can clear pimples in just 12 hours.

Fun and straightforward, the Clearasil commercial essentially tells the world that all that matters in the end is the product. Clever advertising will only go so far. If you don't have the goods to back up the words, people will move on to something that does work. For Clearasil, that means losing a lot more than a specific group of consumers.
May 23rd, 2016
Sources: adweek & clearasil
SCORE 1.9
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Crowdsourced Beer Flavors
Endo Brewing Added Boysenberry & Cherry to Its Winter Blonde Ale Recipe
Endo Brewing recently took to social media to ask its loyal fans what new beer flavor the brewing company should release for its Winter Blonde Ale recipe. Fans had one week to choose from mango, sweet cherry, passionfruit, boysenberry, or pink guava. The winning flavor was tied between cherry and boysenberry, so the brand launch a blended new crowdsourced beer: The Fuzzy Bunny Boysenberry and Cherry Blonde.

“Because they were so close in votes, we tried a fifty-fifty blend of the two and captured all the best qualities of each fruit,” says Kevin Van Winkle, Endo’s Co-Founder and Head Brewer. “We’ve never tried asking people to weigh in on one of our recipes before. It felt like a true community effort, and we’re excited to taste it with everyone who voted and weighed in on its name.”
Nov 27th, 2019
Sources: brewbound & brewbound
SCORE 3.5
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