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eLearning > Innovation > The 18 Megatrends > Module 6 / 7

The Redirection Megatrends

Instructor: Armida Ascano
eSports
Download the eSports Trend Report
Learn about gamification strategies, experiential trends, and more in the Redirection module. Redirection is a Pattern of Opportunity that focuses on refocusing your product or service in the eyes of the consumer, enabling you to go above and beyond regular expectations within your industry.

Redirection encompasses the megatrends of Gamification, Experience, and Tribalism. Among these Megatrends is the common theme of focusing not on the product or service itself, but what surrounds it: a sense of community, the memory using it will create, or any additional incentive -- tangible or otherwise. Learn how to surprise and delight your customer in this module.
Related Trend Report: eSports
Workshop Questions:
1. What intangible incentives do you provide?
2. Are you currently providing an above-and-beyond consumer experience?
3. What does your customer do when they aren't using your products?
View Innovation Webinars
Featured Insights
Sensorial Merchandising
Product display captivates consumers through shareable emotions
Implications - With the understanding that most consumers seek out memorable experiences they can then share through social media, brands are carefully curating sensory-packed spaces that cater specifically to that desire. Through elaborately immersive visual merchandising that sparks emotions within consumers, the modern retail environment has found a way to adapt to the highly competitive digital space by playing into it.
Workshop Question - How could your brand utilize features like big data to enhance your consumer's experience?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Mixed-Reality Shopping
Mixed-reality in-store experiences enhance engagement
Trend - With experimental shopping spaces increasingly common, some brands in the retail space are prioritizing mixed-reality experiences for their consumers. This new conception of how purchase journeys can be designed shows how brands can enhance engagement, particularly Millennials and Gen Z.
Workshop Question - How could your brand incorporate mixed-reality into its customers' purchase journey?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Luxe
Luxury fashion houses incorporate mixed-reality experiences into their promos
Trend - The use of augmented and virtual reality in the promotional exhibits of designer brands is on the rise, allowing for distinct mixed-reality experiences for customers. This shift comes as luxury fashion houses recognize the need to better adapt to contemporary purchase habits, in order to attract Millennial and Gen Z consumers.
Workshop Question - How could your brand incorporate mixed-reality technologies into its promotions?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Hospitality
VR in the hospitality space is transforming guest experiences
Trend - Brands in the hospitality space, particularly hotel brands, are incorporating Virtual Reality programs and benefits into their offerings in order to enhance guests' experience. The use of VR technology in this way enables hospitality brands to accelerate the already-immersive nature of travelling.
Workshop Question - How could your brand enhance its product/service or campaigns through the use of VR?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Casino
VR allows the casino experience become a personalized immersion
Implications - There has always been a very distinct divide between physical and online casinos due to the lack of atmosphere only available in the brick and mortar setting. With the utilization of VR, brands now have the ability to bridge that gap by creating immersive experiences targeting specific audiences.
Workshop Question - How could your brand utilize VR to personalize your product offering?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Skincare
Skincare and cosmetic retail spaces adopt AI functionalities
Trend - Brands within the cosmetic and skincare space are adopting artificially intelligent capabilities into their retail spaces in order to better personalize the experience of their customers. This shift speaks to the increasingly deliberate and customized nature of self-care.
Workshop Question - How could your brand adopt smart capabilities into its retail space?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixed-Reality Showing
Showrooms and showing experiences adopt mixed-reality designs
Trend - Brands showing their products are turning to mixed-reality technologies in order to elevate the experiences their customer has at the events they curate. These technologies allow for more immersive visitor experiences and create more interactive forms of engagement.
Workshop Question - Conceptualize a showing experience for your product/service that incorporates mixed-reality technology.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Chef
Cooking sessions and showings are presented in the VR space
Trend - One of the more unlikely applications of VR is brands in the food space using it for lessons and food-related experiences, with everything from live-cooking sessions to visual sampling shows for customers to take part in. The use of VR in the food space allows for brands to engage customers that may be too distant to tangibly test their offerings, and provides a uniquely immersive experience for curious consumers.
Workshop Question - How could your brand incorporate VR into its campaigns?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable VR
Brands incorporate shoppable VR campaigns into their marketing tactics
Trend - Combining the in-person purchase journey with the comfort of ordering from home, retailers are incorporating shoppable VR ads and videos into their campaigns. For the most part, these unique campaigns are testing the functionality and potential of purchasing via virtual reality.
Workshop Question - Conceptualize a shoppable VR platform that your customers could use in their homes.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Tourism
Virtual reality offers consumers access to travel experiences around the globe
Implications - Virtual reality is becoming a conduit for accessibility, particularly as it relates travel. The use of virtual reality as a means of exploring the world particularly appeals to consumers with limited mobility, whether for financial or medical reasons. This use of virtual reality highlights how technology is being used to keep consumers connected to the larger world.
Workshop Question - What are the changes that virtual reality is having on your industry and/or brand?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Staged Immersion
Live theater experiences are incorporating elements of VR and AR
Implications - Tech and stage theater are merging to form unique, immersive experiences that incorporate elements of virtual or augmented reality. Such experiences cater to consumers seeking both tradition and modernity in their consumption choices, with immersive AR or VR theater events helping to bridge the two to form entirely new environments.
Workshop Question - How could your brand leverage elements of AR and VR for its products, services or campaigns?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends