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FuturistU > Tactics > The 18 Megatrends > Module 6 / 7

The Redirection Megatrends

Instructor: Armida Ascano
eSports
Download the eSports Trend Report
Learn about gamification strategies, experiential trends, and more in the Redirection module. Redirection is a Pattern of Opportunity that focuses on refocusing your product or service in the eyes of the consumer, enabling you to go above and beyond regular expectations within your industry.

Redirection encompasses the megatrends of Gamification, Experience, and Tribalism. Among these Megatrends is the common theme of focusing not on the product or service itself, but what surrounds it: a sense of community, the memory using it will create, or any additional incentive -- tangible or otherwise. Learn how to surprise and delight your customer in this module.
Related Trend Report: eSports
Workshop Questions:
1. What intangible incentives do you provide?
2. Are you currently providing an above-and-beyond consumer experience?
3. What does your customer do when they aren't using your products?
Get Trend Hunter Dashboard

Featured Insights

Sensorial Merchandising
Product display captivates consumers through shareable emotions
Implications - With the understanding that most consumers seek out memorable experiences they can then share through social media, brands are carefully curating sensory-packed spaces that cater specifically to that desire. Through elaborately immersive visual merchandising that sparks emotions within consumers, the modern retail environment has found a way to adapt to the highly competitive digital space by playing into it.
Workshop Question - How could your brand utilize features like big data to enhance your consumer's experience?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends

Insights by Trend Hunter AI

Mobile AI
Retailers are using AI to add unique features to their mobile retail apps
Trend - Retailers are launching mobile apps with AI-powered features designed to replace their existing apps. These apps offer recommendations, conversational support, image search, and features unique to certain retailers. These brands aim to improve customer retention while reducing ordering friction.
Workshop Question - How could your brand improve its customer satisfaction rates through AI features?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Stylist
Artificial intelligence is used to provide fashion recommendations to shoppers
Trend - Shopping brands are utilizing artificial intelligence to provide personalized recommendations, answer queries, offer product information, and enhance the shopping experience for customers. These assistants can be integrated into e-commerce websites, mobile apps, or messaging platforms.
Workshop Question - How can your brand enhance the pre and post-purchase process for its customers?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Stay
Hotel brands use digital immersions to elevate guest experience
Trend - Hotels are increasingly incorporating digital experiences to elevate guest stays,. Brands are offering experiences like AR dining, themed in-room voice assistants, contactless service and personalized playlists for guests' stays.
Workshop Question - What digital experiences could your brand integrate into its customer journey?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Web3
Web3 is integrated into everyday routines
Trend - Though the introduction to Web3 has had a shaky start, it's adoption in everyday routines and business practices is showcasing the real impact of the decentralized web. Customer service, online shopping, and even health care are enhanced by Web3 services when they're seamlessly integrated.
Workshop Question - How could your brand make new tech more digestible for its customers?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Pharmacies
Metaverse Pharmacies
MAG and the Pharmacy Group are Developing a Virtual Pharmacy in Decentraland
iMining Technologies, a leading publicly-traded Web3 tech company, has announced that its subsidiary Metaverse Advisory Group (MAG) has entered a partnership with Noman Qureshi, owner of the... MORE
play_circle_filled Digital Footwear Experiences
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Futureverse, a leader in artificial intelligence and metaverse technologies, is teaming up with Reebok to launch Reebok Impact in 2024. This digital shoe experience is aimed at allowing mass... MORE
Customer Loyalty Partnerships
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
tokenproof and adidas are “ushering a new era of loyalty and rewards for all consumer brands with a strategic three-year partnership. The collaboration began with the integration of tokenproof&#... MORE
Augmented Reality Menu Items
Augmented Reality Menu Items
Denny's New Mac N’ Brisket Sizzlin’ Skillet is Part of Its AR Menu
Denny’s has just unveiled a new augmented reality (AR) menu, which includes mouthwatering new offerings like the Mac N’ Brisket Sizzlin’ Skillet and Oven-Baked Mac N’ Cheese. As part of... MORE
Virtual Sneaker Try-Ons
Virtual Sneaker Try-Ons
Amazon Fashion Officially Debuts 'Virtual Try-On for Shoes'
Amazon Fashion, a recently launched service that aims to make purchasing clothing online more interactive, has announced that it will be introducing ‘Virtual Try-On for Shoes.’ The new... MORE
QSR Metaverse
Fast food chains are creating experiences within the metaverse
Trend - As brands across a range of industries experiment with products, services and marketing in the metaverse, QSRs are also getting involved. Fast food restaurant brands are now creating virtual experiences and NFTs in order to stay up-to-date with Web3 innovations.
Workshop Question - How could your brand better engage its customers virtually?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Musical Bottle
Augmented reality scans on beverage bottles and packaging offer musical experiences
Trend - Brands using AR elements on product packaging is a popular way to offer product information and even game-based interactions, and now beverage brands are using this technology to create musical experiences with their products.
Workshop Question - How could your brand seamlessly integrate interactive elements into its product experience?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Airport Activations
Experiential airport activations once again become the norm post-pandemic
Trend - As travel opens up in a post-pandemic world, brands are once again curating experiential, pop-up experiences in airports for travelers to enjoy. These activations make use of travelers' waiting times in airports and prioritize experience over fast shopping.
Workshop Question - What kind of pop-up experience would be valuable for your brand's customers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Game
Brands launch game-based experiences in the metaverse
Trend - The virtual interactivity that's possible in the metaverse has made it the perfect space for brands to create experiences that are based in or aligned with games. These branded metaverse-based games familiarize consumers with brands' products while prioritizing experience.
Workshop Question - What type of interactive gaming experience could your brand develop to better engage with its customers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Park
Companies are leveraging app technology to enhance the park-goers' experiences
Trend - As the digital world becomes more readily available to consumers, parks across North America are using apps to enhance guests' experience. The mobile-connected technology provides additional information to park-goers for a more interactive visit.
Workshop Question - How can your company merge interactive digital and physical experiences?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Package
Brands incorporate augmented reality-based gaming into product packaging
Trend - Augmented reality functions in product packaging typically educate consumers on the product or business, but brands are now becoming more creative with packaging that incorporates AR-based games for customers to enjoy.
Workshop Question - How could your brand create more interactive digital experiences for its customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends