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eLearning > Tactics > The 18 Megatrends > Module 6 / 7

The Redirection Megatrends

Instructor: Armida Ascano
eSports
Download the eSports Trend Report
Learn about gamification strategies, experiential trends, and more in the Redirection module. Redirection is a Pattern of Opportunity that focuses on refocusing your product or service in the eyes of the consumer, enabling you to go above and beyond regular expectations within your industry.

Redirection encompasses the megatrends of Gamification, Experience, and Tribalism. Among these Megatrends is the common theme of focusing not on the product or service itself, but what surrounds it: a sense of community, the memory using it will create, or any additional incentive -- tangible or otherwise. Learn how to surprise and delight your customer in this module.
Related Trend Report: eSports
Workshop Questions:
1. What intangible incentives do you provide?
2. Are you currently providing an above-and-beyond consumer experience?
3. What does your customer do when they aren't using your products?
View Innovation Webinars
Featured Insights
Sensorial Merchandising
Product display captivates consumers through shareable emotions
Implications - With the understanding that most consumers seek out memorable experiences they can then share through social media, brands are carefully curating sensory-packed spaces that cater specifically to that desire. Through elaborately immersive visual merchandising that sparks emotions within consumers, the modern retail environment has found a way to adapt to the highly competitive digital space by playing into it.
Workshop Question - How could your brand utilize features like big data to enhance your consumer's experience?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Shoppable Room
Brands are utilizing virtual home experiences as a medium for retail
Trend - Companies are launching virtual home shopping experiences to market products during the COVID-19 era. These gamified platforms are engaging with playful interactivity and comfort aesthetics that entertain consumers and also allow for the visualization of a product in one's space.
Workshop Question - Conceptualize an immersive retail experience for online environments.
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Lab
Virtual innovation labs let consumers test and design products remotely
Trend - Pre-pandemic, brands in a range of industries experimented with innovation labs where they could display and test their most innovative products and ideas with consumers. Now, they're doing the same but virtually--as retailers remain restricted with how they curate in-store experiences.
Workshop Question - How could your brand create distinct virtual experiences for customers?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Livestream
Virtual reality is being adopted into live events and shows
Trend - The use of virtual reality in the process of engaging with live content is on the rise as networks look for more creative ways to engage their audiences. These VR experiences are able to create distinct interactions for customers, without them having to leave their homes.
Workshop Question - How is your brand being creative in how it appeals to customers at home?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Cosmetic
Cosmetic brands are being more experimental with their virtual experiences
Trend - Distinct virtual experiences that are facilitated by cosmetic brands are on the rise as businesses look to balance customer and employee safety with their bottom line. Experiences include everything from virtual game pop-ups to virtual makeup studios.
Workshop Question - How could your brand balance safety and experience?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Spa
Virtual reality is used to enhance spa experiences
Trend - The many contexts in which virtual reality can be used now applies to spas as well, with some of these businesses creating services that are coupled with virtual reality headsets the enhance the relaxation experience for customers.
Workshop Question - How can your brand guarantee distinct virtual experiences, particularly as in-person consumption has become restricted?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3d Shopping
3d virtual shopping platforms aim to elevate the purchase journey
Trend - 3d visuals on e-commerce platforms are increasingly popular as consumers seek out more immersive forms of virtual retail. These aesthetics have the benefit of showing customers the products in a more realistic and all-encompassing way.
Workshop Question - How is your brand enhancing its virtual shopping experience for customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digitized Cannabis
Virtual and augmented reality enters the cannabis space
Trend - The merging of augmented and virtual realities with the cannabis industry is on the rise as brands look to offer immersive experiences for connoisseurs and beginners alike. These platforms offer benefits like virtual product libraries and augmented package engagement--prioritizing both informative and creative experiences for viewers.
Workshop Question - How could your brand collaborate with the emerging cannabis space?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixed-Reality Shopping
Mixed-reality in-store experiences enhance engagement
Trend - With experimental shopping spaces increasingly common, some brands in the retail space are prioritizing mixed-reality experiences for their consumers. This new conception of how purchase journeys can be designed shows how brands can enhance engagement, particularly Millennials and Gen Z.
Workshop Question - How could your brand incorporate mixed-reality into its customers' purchase journey?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Luxe
Luxury fashion houses incorporate mixed-reality experiences into their promos
Trend - The use of augmented and virtual reality in the promotional exhibits of designer brands is on the rise, allowing for distinct mixed-reality experiences for customers. This shift comes as luxury fashion houses recognize the need to better adapt to contemporary purchase habits, in order to attract Millennial and Gen Z consumers.
Workshop Question - How could your brand incorporate mixed-reality technologies into its promotions?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Hospitality
VR in the hospitality space is transforming guest experiences
Trend - Brands in the hospitality space, particularly hotel brands, are incorporating Virtual Reality programs and benefits into their offerings in order to enhance guests' experience. The use of VR technology in this way enables hospitality brands to accelerate the already-immersive nature of travelling.
Workshop Question - How could your brand enhance its product/service or campaigns through the use of VR?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends