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eLearning > Innovation > The 18 Megatrends > Module 5 / 7

The Cyclicality Megatrends

Instructor: Armida Ascano
Eco & Sustainability
Download the Eco & Sustainability Trend Report
Explore cyclical trends in this module based on the Cyclicality Pattern of Opportunity. This pattern focuses on trends that repeat themselves, such as seasonal trends, generational trends, or even economical cycles.

The Megatrends within this module are Nostalgia, Youthfulness, and Naturality. These Megatrends all, in some shape or form, tap into the consumer desire for comfort and familiarity. Explore sustainability, generational redefinition, and more in this module.
Related Trend Report: Eco & Sustainability
Workshop Questions:
1. What can you do to help consumers lead more "pure" lives?
2. What's a way you could help consumers connect with their past?
3. How can you help your adult consumer be more playful?
Get Better and Faster
Featured Insights
Waste-Free D2C
Ecommerce shops prioritize waste-reduction when shipping out goods
Trend - The explosion of ecommerce in recent years has negatively impacted global waste–in large part due to the throwaway packaging that's shipped around the world daily. To mitigate this concern, some small online retailers are prioritizing waste-free or reduced-waste packaging.
Workshop Question - In what ways could your brand reduce waste, or prioritize environmentally friendly consumption?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Color-Blocked Retail
Retailers use vivid colors to give the impression of experiential design
Trend - Retail and pop-up spaces are using blocked, vivid colors in order to draw consumers into their locations. The strategic use of bright colors allows brands an affordable way to give off the impression of experiential retail designs, without having to create interactive experiences in order to engage visitors.
Workshop Question - How could your brand better employ color to draw customers in?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Seasonal Eco
Seasonal holidays and special events are adapted with eco-friendly changes
Trend - The growth in consumption that occurs around seasonal holidays and special events inevitably takes its toll on the environment, and some brands are now aiming to avoid these consequences. Themed products with eco-friendly elements ensure that consumers can purchase products that align with their personal values.
Workshop Question - How could your brand empower customers who are looking to make eco-conscious purchase decisions?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Purposeful Pop-Up
Pop-ups center around topical local issues and how to address them
Trend - Businesses across industries are using pop-ups to highlight local causes (that are also globally relevant) in order to market their personal brand, while also engaging their customers. In an age where consumers are increasingly in-tune with both regional and global issues–and willing to support those causes–brands creating pop-up spaces that do so are prioritizing the empowered and goal-driven customer.
Workshop Question - How could your brand create pop-up experiences that target regional or global issues?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Targeting
Brands create niche platforms catering to specific consumers
Trend - In order to better engage with online consumers, brands are creating hyper-specific filtration tools that ensure consumers feel supported and find what they need. These platform rage from vegan filtration tools to AI visual search tools.
Workshop Question - How can you leverage technology to connect with your consumers that still feels very personalized and nurturing?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Activated E-Commerce
Brands exclusive to the e-commerce space open up pop-up activations
Trend - Brands within the e-commerce industry are testing retail locations temporarily by offering curated pop-up spaces for their products. The temporary move to in-person shopping reveals the value of multifaceted, omnichannel retail experiences that prioritize both convenience and customer service.
Workshop Question - Conceptualize a pop-up space that would better connect your brand to its customers.
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sensory Psychedelia
Whimsical pop-ups captivate audiences with nostalgic visuals
Implications - Engaging Millennial and Gen-Z consumers, brands are launching psychedelic activations that pay tribute to the music and the youth cultures associated with it. These pop-ups bring fantastical themes to life with immersive spatial design and tech.
Workshop Question - How can your brand incorporate sensory elements into its marketing strategy in an effort to engage consumers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Butter-Based Cosmetic
Cosmetic products are frequently based in shea butter
Trend - Shea butter has long been a staple in skincare and haircare products, and it's now being incorporated as a base in the cosmetics world. As a result, these products are able to enhance both consumers' beauty and the health of their skin.
Workshop Question - Consider an additional added benefit that your brand could add to one of its products/services.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Unbranded Attention
Unbranded apparel and cosmetics are on the rise, and associated with quality
Implications - Though heavily branded fashion and cosmetic items are currently extremely popular, there is a small but distinct resurgence of unbranded products within these industries – though such products now rely as much on quality as they do affordability. The shift to "no name" items being framed as high in quality caters to the same consumers who purchase branded items, that they also infer are higher in quality.
Workshop Question - Conceptualize an unbranded product/service within your brand's area of expertise.
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Cafe
Brands expand their physical presence by creating branded cafe locations
Implications - As the fight against e-commerce continues to be a focus for brands, the pressure to create a worthwhile in-person experience increases. Supporting this focus on giving consumers a good reason to experience brands in person are experiential, branded cafes that exist either permanently in-store or act as a limited time pop-up experience. The outcome of this approach is to provide consumers with a sensorial experience as well as a chance to purchase tangible goods.
Workshop Question - If your brand were to create a consumer experience representative of itself, what would that look like?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded In-Home
In-home brand events allow adults to entertain more seamlessly
Where once, at-home shopping parties were hosted by salespeople employed by the brand, today's branded in-home events focus on providing curated products that contribute to the ambiance of an event. Instead of hosting shopping parties, branded packages serve as tools that hosts can use to create a more seamless, yet curated experience, while also enabling large brands to organically market in intimate spaces that were previously untouched.
Workshop Question - How has your brand been impacted by recent shifts in how individuals prefer to socialize?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends