Category
Business
Category Mashups
Trend cluster
Category
Local
Retail
Large retailers incorporate elements of local products or materials into their stores.
5.2
Trend score
Trend
What is the Local Retail trend?
Local Retail: In order to help support local economies, some multinational companies are selling locally sourced products, or building their stores with locally sourced materials. This shift comes as small businesses and economies struggle to catch up in a post-pandemic world.
Insight
The consumer insight behind the Local Retail trend
The pandemic's enormous impact on small businesses in North America has resulted in more consumers wanting to support their local businesses and economies. In order to cater to these consumers, large companies are aiming to brand themselves as community-supporting organizations--making consumers feel more comfortable with purchasing from them.
Trend themes
Themes within the Local Retail trend
4 behaviours holding the trend together01
Support Local Economies
Large retailers are incorporating local products or materials to cater to consumers wanting to support their local businesses and economies.
02
Curated Retail Concepts
Azamara's new retail program showcases local products and artisans from each cruise ship's specific destinations to create a unique and ethical luxury experience for travelers.
03
Sustainable Designer Stores
Atelier100's mission to establish a "hyper-local" and sustainable approach to retail features designers and creatives who use locally sourced materials and upcycled items, alongside mentorship and cash benefits from industry professionals.
04
Text-Based Shopping Features
Walmart's 'Text to Shop' platform allows for a streamlined shopping experience by enabling consumers to purchase items through text messages.
Industry implications
What the Local Retail trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can incorporate local products and materials to build a community-supporting brand, use curated programs to provide ethical luxury experiences, and establish sustainable designer stores. Additionally, text-based shopping features can be added to streamline the shopping experience.
For
Cruise Line
Curated retail concepts that showcase local products and artisans can be implemented to complement evening activities and overnight port stays.
For
Fashion
Sustainable designer stores featuring local and upcycled materials can be established to promote sustainable and ethical fashion practices.
For
Technology
Text-based shopping features can be developed to provide consumers with a streamlined and convenient way to purchase items.
Workshop question
How could your brand help support its local economy?
Trend signals
Trend signals for Local Retail
Trend score 5.2 out of 10, from popularity 74%, activity 67%, freshness 14%.
Popularity74%
Activity67%
Freshness14%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Local Retail trend
5 featured examples from Nov 20, 2020 to Dec 15, 2022CategoryBusiness
Sustainable Designer Stores
Atelier100 Opens in London with the Help of H&M and Ingka Group
The fashion retail industry can benefit from implementing sustainable practices like local sourcing and upcycling to meet customer demand for environmentally-conscious products.
CategoryBusiness
Suburban Checkout-Free Retailers
This New Amazon Go Store is Arriving for Suburban Shoppers
Checkout-free technology in suburban areas presents a disruptive opportunity for retailers to innovate and provide a seamless shopping experience for consumers.
CategoryBusiness
Educational Denim Displays
IsInstore and Lee's Retail Display Educates About Sustainability
Incorporating eco-friendly retail displays and sustainable branding strategies in the fashion industry to promote sustainability and attract environmentally-conscious customers.
CategoryMarketing
Locally Sourced Cruise Retail Concepts
Azamara Launches a Destination-Tailored Shopping Program
Cruise lines offering unique, locally-sourced retail experiences can differentiate themselves in the crowded travel industry while promoting local cultures.
CategoryBusiness
Text-Based Shopping Features
Walmart Unveils a New Shopping by Text Feature for Mobile Shoppers
The retail industry has a clear opportunity to capitalize on text-based shopping features to increase sales and improve customer satisfaction.
