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eLearning > Consumers > Unpacking Consumer Behavior > Module 5 / 5

The Body

Instructor: Shelby Walsh
Millennial Lifestyle
Download the Millennial Lifestyle Trend Report
Sustainable business practices are top of mind with consumers today. This module focuses on the tension between a highly engineered future that relies heavily on technology and a future that harkens back to more natural, traditional ways of living life.


Via Trend Hunter’s 3 billion views of data, we’ll explore growth opportunities when it comes to differentiating your brand, leveraging scarcity and leaning into nostalgia and sustainability. By focusing on examples in the food and beverage space, we’ll also uncover key shifts when it comes to expectations surrounding personalization and convenience.
Related Trend Report: Millennial Lifestyle
Workshop Questions:
1. How can your brand personalize an experience to help consumers better understand the world they live in and themselves?
2. Which of your products, services, or experiences has the most global appeal and why?
View Innovation Webinars
Featured Insights
Alternative Gym
The traditional gym space is revamped with unlikely alternative exercises
Trend - With alternative exercises becoming increasingly popular, traditional gym spaces are also transforming with unlikely beauty, mental, or fitness-related specialties. This comes as brands try to entice consumers with experimental experiences while helping them achieve their physical goals or those related to mindfulness.
Workshop Question - Conceptualize an retail space that functions as a unique alternative to the current products/services your brand offers.
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Astrology
Brands take inspiration from the astrology-minded tendencies of consumers
Trend - An increased interest in traditional and New-Age astrological practices is seen among Millennials and Gen Z. As a result, more brands from varied industries are referencing these spiritual practices. These spaces and products cater to the direct interests and experiential preferences of younger generations.
Workshop Question - Conceptualize an astrology-themed product, service or experience that your brand could offer its younger customers.
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
K-Pop Expansion
K-Pop fandom expands into branded products & merchandise across various categories
Trend - As K-pop continues to receive recognition overseas, popularity over these international music sensations are resonating in unexpected brand collaborations and product lines. Capitalizing on the influence of the music and the fan bases of the individual idols themselves, brands in fashion and cosmetic spaces are tapping into this cultural phenomenon.
Workshop Question - What cultural phenomenon could your brand tap into to better showcase your awareness of global trends?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Virtual Cosmetic
Cosmetic brands are being more experimental with their virtual experiences
Trend - Distinct virtual experiences that are facilitated by cosmetic brands are on the rise as businesses look to balance customer and employee safety with their bottom line. Experiences include everything from virtual game pop-ups to virtual makeup studios.
Workshop Question - How could your brand balance safety and experience?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intimate Collections
Self-care collections are focusing on enhancing intimacy and sensuality
Trend - Brands in the sexual wellness space are offering modern collections that enhance self-care related to intimacy. These collections are designed to be used on their own or with a partner, and give people enhanced experiences.
Workshop Question - How could your brand prioritize wellness for its customers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Teen Skin
Teen-specific skincare brands cater to Gen Z in alternate ways
Trend - With acne-specific skincare typically being the main purpose targeted to teenagers in the skincare space, brands are refocusing to focus more on the values and preferences of young people. Products that include socially conscious elements or stigma-reducing branding are on the rise as brands attempt to cater to Gen Z consumers in this space.
Workshop Question - How could your brand alter its messaging to better appeal to Gen Z?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reduced-Waste Skincare
Brands offer up skincare products that reduce waste
Trend - Brands in the skincare space are keeping pace with changing consumer values by offering products that reduce the environmental impact of their offerings. This is taking place not only through reduced and improved packaging but through the omission and replacement of environmentally harmful ingredients as well.
Workshop Question - What are two competing desires your target customer has? What are some ways you could better cater to both of those?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
CBD Textile
The cannabis industry is entering the textile space
Trend - With the cannabis industry now collaborating with a wide range of industries, the next unlikely space it's entering is textiles. The infusion of CBD into everything from activewear to bedsheets is on the rise, with brands claiming benefits like performance and sleep enhancement.
Workshop Question - How could your brand collaborate with the emerging cannabis industry in North America?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
24-hr Retail
Retailers outside of food and beverage opt for round-the-clock consumer care
Trend - On-demand, 24-hr services are moving beyond QSR and food establishments into other retail spaces like fashion and beauty. Realizing the importance of customer care, brands are seeking to offer elements of convenience, personalization and access to their goods whenever they're needed. Such on-demand tactics by retailers, especially those not typically associated with such accessibility, speaks to the growing consideration of consumer needs among brands, to the point where retailers are adapting their business models and operating processes to better support them.
Workshop Question - How might you adapt your products or services to be more in sync with consumer needs when and where they need it?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fast Food Luxury
The fast food industry opens itself to opportunities in the luxury market
Trend - Brands in the fast-food space are entering the luxury market (or vice versa) in a way that allows for crossover appeal for varying demographics. Whether in food items or in experimentation with new business models, this shift reveals how brands can collaborate with unlikely industries in order to maximize their appeal.
Workshop Question - Consider an industry that in some ways, is the antithesis of yours. How could your company expand into that space?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Cosmetic
Cosmetic brands follow the lead of a select few in offering affordable pricing
Trend - With brands like The Ordinary paving the way in affordable science-forward skincare, others are following suit by also prioritizing function, minimalism, and accessibility in their cosmetic items.
Workshop Question - How could your brand better balance accessibility and quality?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends