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Sustainable Subscriptions

Subscriptions for lifestyle products are now prioritizing sustainability

Trend - Brands are curating lifestyle-related subscription boxes that feature eco-friendly products. These products help consumers act on their desire to make small but impactful lifestyle changes to live more sustainably.

Insight - Sustainability is becoming a bigger factor in consumers' purchase decisions as their anxiety over climate change worsens. Since the average consumer can only make lifestyle changes in order to lessen their impact, they're seeking out brands that make mitigating their environmental impact simpler and more accessible.
Workshop Question - How could your brand make sustainability more accessible for its customers?
Trend Themes
1. Sustainable Subscriptions - Subscription boxes featuring eco-friendly products are becoming more popular as consumers prioritize sustainability.
2. Refillable Products - Brands are offering refillable options for products like vitamins, oral care products, and more to reduce waste and increase sustainability.
3. Chef-curated Meal Kits - Companies are offering ready-to-eat meal subscription boxes featuring chef-curated meals made with local and sustainably-sourced ingredients.
Industry Implications
1. Eco-friendly Products - Brands within the eco-friendly products industry can capitalize on the trend towards sustainable subscriptions and refillable products.
2. Wellness and Personal Care - Wellness and personal care brands can incorporate sustainable practices through refillable products and eco-friendly packaging to appeal to environmentally-conscious consumers.
3. Food and Beverage - Companies in the food and beverage industry can create chef-curated meal kits featuring sustainably-sourced and local ingredients to meet the demand for healthy and environmentally conscious meal options.
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
89,134 Total Clicks
Date Range:
Mar 21 — Jun 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Minty Toothpaste Tablets
Minty Toothpaste Tablets
Bite's Fresh Mint Toothpaste Bits Naturally Whiten One's Teeth
Bite offers a new way for consumers to take care of their teeth with its toothpaste tablets. Created with clean and vegan ingredients, the Fresh Mint Toothpaste Bits are effective in naturally... MORE
Plastic-Free Oral Care Sets
Plastic-Free Oral Care Sets
The Seventh Generation Beam is a Subscription-Based Oral Care Kit
The Seventh Generation Beam is a customizable all-in-one sustainable oral care kit. Consumers can obtain the set through a subscription-based purchase. Every year in the United States, one billion... MORE
Sustainable Vitamin Refill Initiatives
Sustainable Vitamin Refill Initiatives
Moon Juice Vitamins are Now Refillable for Sustainability
The indie wellness brand, Moon Juice, is offering refills of its Moon Juice vitamins. The new initiative is part of the brand’s commitment to taking conscious actions towards sustainability.... MORE
Monthly Eco-Friendly Cleaning Boxes
Monthly Eco-Friendly Cleaning Boxes
Blueland's Three Subscriptions are Tailored for Home Cleaning
Blueland’s ‘Subscription Collection’ is a set of eco-friendly cleaning products that are delivered to your door every month or every two months, by request. Customers can choose from three... MORE
Biodegradable Plastic-Free Pads
Biodegradable Plastic-Free Pads
The ohne Organic Cotton Period Pads Aim to Reduce Plastic Waste
The ohne organic cotton period pads are “plastic-free, biodegradable pads available in daytime and nighttime absorbencies in kit sizes 6, 9, 12.” The products aim to reduce long term... MORE
Refillable Citrus Deodorants
Refillable Citrus Deodorants
The Fussy Wide-Eyed Citrus Deodorant is an Eco-Friendly Sensation
Fussy is a brand of refillable natural deodorant that offers plastic-free, compostable refills and a durable outer case that comes in five colors. The Wide-Eyed Citrus deodorant is the newest of the... MORE
Clean Refillable Mascaras
Clean Refillable Mascaras
SOSHE Beauty’s G.L.A.M. Mascara is Waste-Reducing & Easily Replenished
SOSHE Beauty takes a different approach to beauty by offering products like the G.L.A.M. mascara and a model that’s focused on refills and subscriptions. The clean, performance-based and... MORE
Chef-Curated Meal Subscriptions
Chef-Curated Meal Subscriptions
UpMeals' Meals Spotlight Local Chefs & Seasonal Ingredients
UpMeals, known for making fresh and sustainable meals available by vending machine, is now venturing into the creation of ready-to-eat meal subscription boxes. The first direct-to-consumer offering... MORE

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