Cosmetic brands offer water-free skincare products
Trend - Water-free cosmetic products typically come in the form of cleansers and hair products, but skincare brands are now offering more sustainable, waterless formulas for everything from serums to moisturizers.
Insight - As sustainability becomes a key selling point for consumers, and consumers become more educated in this space, they're no longer satisfied with brands paying lip service to environmental protection. In order to sell sustainability in a way that consumers view as trustworthy, identifying specific elements in products and services that are sustainable makes it more clear for consumers who want to be eco-friendly.
Insight - As sustainability becomes a key selling point for consumers, and consumers become more educated in this space, they're no longer satisfied with brands paying lip service to environmental protection. In order to sell sustainability in a way that consumers view as trustworthy, identifying specific elements in products and services that are sustainable makes it more clear for consumers who want to be eco-friendly.
Workshop Question - How could your brand be more specific in identifying its efforts toward sustainability?
Trend Themes
1. Waterless Skincare - Sustainable water-free cosmetic products become more prevalent for skincare brands, offering a trustworthy sustainability selling point in the competitive market.
2. CBD Infused Skincare - Innovative companies like Just Beauty CBD are creating accessible and inclusive CBD-infused skincare products for all skin types, committing to sustainable and clean manufacturing processes.
3. Travel-ready Skincare Sachets - Dissolvable clean skincare sachets and travel-ready kits from companies like DPTMNT provide convenience and on-the-go beauty solutions for busy consumers.
Industry Implications
1. Cosmetics - The cosmetics industry strives to offer innovative, eco-friendly, and inclusive products and solutions to cater to the increasing demand for sustainable and clean beauty options.
2. CBD - Businesses in the CBD industry can take advantage of the growing trend by creating eco-friendly, accessible, and inclusive products for skincare and wellness purposes.
3. Sustainability - The sustainability industry continues to grow with innovative solutions to create a more environmentally friendly future, providing options for businesses to integrate sustainability into their manufacturing processes and products.
