Kpop girl group TripleS debuted their most recent album using an NFT governance process to curate the title track from excited fans. Fans were allowed to vote at the event using COMO, a currency gained through unique NFT picture cards known as "objeckts," which are used on the group's official "Cosmo: the Origin" app. Fans can participate in each season's "Dimension" — a group sub-unit that meets around every three months — and choose which songs get included in future projects.
“Rather than NFT-centered governance, we are trying to focus on creating a service that any fan can participate in,” Jeong Byeong-gi, CEO of MODHAUS, said. “If you do that, I think the value will be naturally given.”
Image Credit: Sam the Leigh
What Makes This Trend Stand Out
- Fan-curated NFT Albums
- Using NFTs for fan participation in the creation of music albums creates an innovative opportunity for artists to increase audience engagement.
- COMO Currency
- The use of a unique currency to enable voting on fan-contributed album tracks through NFT picture cards provides an innovative opportunity for artists to leverage blockchain technology to reward fans with exclusive content.
- NFT Picture Cards
- The use of NFT picture cards to enable fan voting on album tracks offers an opportunity for artists to monetize their digital content and provide exclusive experiences for fans.
Sectors Adopting This
- Music Industry
- The music industry can leverage NFTs and blockchain technology to create new revenue streams and innovative opportunities for fan engagement and monetization.
- Gaming Industry
- The gaming industry can leverage unique currencies and NFTs to create rewarding experiences for players, providing an opportunity for innovative partnerships with the music industry, as demonstrated by the COSMO app for Kpop girl group TripleS.
- Blockchain Industry
- The blockchain industry can leverage the innovative uses of NFTs and unique currencies in the music and gaming industries to further innovate and disrupt traditional business models.
